Premium Essay

Ibm - Samsung

In: Business and Management

Submitted By imtrinhtran
Words 5409
Pages 22
BỘ GIÁO DỤC VÀ ĐÀO TẠO

TRƯỜNG ĐẠI HỌC HOA SEN

KHOA KINH TẾ THƯƠNG MẠI

BÁO CÁO

THỰC TẬP NHẬN THỨC

SVTH: TRẦN DẠ MAI TRINH

MSSV: 2008986

Lớp: NT121

GVHD: NGỤY THỊ SAO CHI

TP HCM
Tháng 09/2014

BỘ GIÁO DỤC VÀ ĐÀO TẠO

TRƯỜNG ĐẠI HỌC HOA SEN

KHOA KINH TẾ THƯƠNG MẠI

BÁO CÁO

THỰC TẬP NHẬN THỨC

SVTH: TRẦN DẠ MAI TRINH

MSSV: 2008986

Lớp: NT121

GVHD: NGỤY THỊ SAO CHI

TP HCM
Tháng 09/2014
ABSTRACT

As future managers, it is really important for us to know and understand how multiple companies work.

CONTENTS

ABSTRACT i

CONTENTS ii

LIST OF TABLES & PICTURES iv

CHAPTER 1: INTRODUCTION OF SAMSUNG 5

1.1 SAMSUNG in general 5

1.2 History of SAMSUNG Electronics 6

1.3 Vision 7

1.4 Mission 7

1.5 Objectives 8

CHAPTER 2: STRATEGIES 9

2.1 R&D (research and development) strategy 9

2.2 Pricing 10

2.3 Human resources 10

2.4 Marketing 11

2.5 Products 11

CHAPTER 3: OPERATION 15

3.1 Worldwide operations of Samsung. 15 3.1.1 Market Share 15

3.1.2 STP Analysis 16

3.1.3 4P’s Strategy 17

3.2 Operations in Vietnam 19 3.2.1 Market share 19

3.2.2 STP Analysis 20

3.2.3 4P’s Strategy 20

CHAPTER 4: CONCLUSION 22

4.1 SWOT 22

4.2 Conclusion 25

REFERRENCES 26

PHỤ LỤC 28

LIST OF TABLES & PICTURES

Figure 1: Employee Headcount (full – time employees 2013) 10

Figure 2: Creative Innovation & Challenge 11

Figure 3: Worldwide

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