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Ibm Study

In: Computers and Technology

Submitted By buzztdenis2014
Words 325
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CASE 1
IBM’S DECADE OF TRANSFORMATION
In business, the fit between the business strategy with respect to products and services provided to external customers and the internal structure of the enterprise is critical for economic performance and efficiency. This paper presents the notion that information technology strategy should be articulated in terms of the external business strategy (how the firm is positioned in the IT marketplace) in addition to how the infrastructure of the information systems should be managed and configured, on top of how a company can deploy a strategy to streamline its business processes and stay ahead in the market.
A point in case was how IBM able to move from a company that was going down the drain to getting back on its feet and becoming once again successful in the world market arena. This was through the various strategies that they undertook during the course of the meltdown such as acquiring the idea of the “e-business strategy”, streamlining, integrating and centralizing IT enabled enterprise processes. Not only do processes and activities lead to a successful company, leadership comes up as one of the paramount factors in the success of an organization. One of the points to note is the change in leadership that did a great a job to steer the IBM to greater heights. People like Gerstner played a vital role in bringing back IBM to life through their well cultivated leadership skills and strategies. Under the leadership of Gerstner, IBM was transformed from a company that primarily manufactured mainframes to a company that offered complete IT solutions. The company was able to change its focus from being product centric to being customer centric. IBM realized the need to continuously reinvent the business model of a company amidst rising competition and changes in the business environment. Unnecessary costs were cut down in the...

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