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Ice Cream

In: Business and Management

Submitted By aaren
Words 3195
Pages 13
Ben & Jerry’s Market Research

Table of Contents

TABLE OF CONTENTS

Opening Page ................................................................................................................................................... i Table of Contents............................................................................................................................................ 1 Introduction .................................................................................................................................................... 2 Background..................................................................................................................................................... 3 4.1 Market and Brand of Choice.................................................................................................................... 3 4.2 Ice Cream Market Issues ......................................................................................................................... 3 4.3 Important Issues about the Brand ............................................................................................................ 4 4.4 Pricing in Ben & Jerry's........................................................................................................................... 5 4.5 Market Segmentation............................................................................................................................... 6 4.6 Market Demand ....................................................................................................................................... 9 4.7 Customer Satisfaction.............................................................................................................................. 9 4.8 Ben & Jerry's Distribution...

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