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Magnolia Ice Cream ­ Wikipedia, the free encyclopedia

Magnolia Ice Cream
From Wikipedia, the free encyclopedia

Magnolia is a brand of ice cream and dairy products owned by San Miguel Corporation (SMC). The brand was commercially established by SMC (then known as
San Miguel Brewery) in 1925. From its core products of ice cream and milk, the brand expanded into frozen desserts, butter, margarine and processed cheese and operated as the Magnolia Division of San Miguel
Corporation until 1996. After a brief spin­off of the ice cream and milk business from 1996 to 1998 (and its hibernation from 1998 to 2003), these products were combined once again under one corporation in 2004 ­
Magnolia, Inc., a wholly owned subsidiary of San
Miguel Pure Foods Company, Inc. The Magnolia brand name is also used by other SMC companies for various food and beverage products.

Magnolia
Industry

Dairy industry

Founded

1925

Founder

San Miguel Corporation

Headquarters Philippines
Products

Ice cream, frozen desserts, UHT milk, butter, margarine, processed cheese, all­purpose cream

Parent

San Miguel Corporation

Website

http://www.magnoliaicecream.com.ph http://www.magnolia.com.ph Contents
1 History
1.1 Magnolia, Inc.
2 Products
2.1 Affiliated products
3 Trademark dispute
4 Relation to Magnolia (Singapore)
5 Aurora Boulevard site
6 References
7 External links

History
The history of the Magnolia brand can be traced back to 1899 when an American by the name of William J.
Schober arrived in the Philippines as a cook in the volunteer army and introduced the “magnolia pie”,
“magnolia ice cream” and “magnolia ice­drop”.[1] In 1925, Schober sold his business interests to SMC
(then known as San Miguel Brewery). The dairy plant at 526 Calle Aviles in the San Miguel district of
Manila stood on the same street as the original San Miguel brewery (6 Calle Aviles). A year later, the dairy

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was relocated to Calle Echague (now C. Palanca Sr., Street) in Quiapo, Manila.[2] In 1970, production was transferred to a new modern facility in Aurora Boulevard, Quezon City, known as the Magnolia Dairy
Products Plant. The facility also housed the main branch of its Magnolia ice cream parlor.[3]
In 1981, SMC spun off its butter and margarine production to a new subsidiary named Philippine Dairy
Products Corporation (PDPC – now known as, Magnolia, Inc.), a joint­venture with New Zealand Dairy
Board, with its production facility based in the Aurora Boulevard plant.
In 1996, SMC transferred its ice cream and milk businesses to a new company, Magnolia­Nestlé
Corporation, a joint­venture with Nestlé. SMC retained ownership of the Magnolia brand since it was also being used by other SMC products. SMC also retained ownership of the Aurora Boulevard property. In
1998, SMC withdrew from the Magnolia­Nestlé venture and a non­compete clause barred it from the ice cream and milk businesses for five years. Upon the expiration of the non­compete clause in 2004, SMC revived its ice cream and milk businesses through its subsidiary, Magnolia, Inc.[4] On May 19, 2010,
Magnolia, Inc. inaugurated its main ice cream production facility in Santa Rosa, Laguna.[5][6]

Magnolia, Inc.
Magnolia, Inc. was established in 1981 under the name Philippine Dairy Products Corporation (PDPC), a joint­venture between SMC and New Zealand Dairy Board (NZDB). The company was a business unit of
SMC's Magnolia Division and engaged in the manufacture of butter, margarine and processed cheese. Its production facility was originally located in the Magnolia Dairy Products plant in Aurora Boulevard,
Quezon City. In 1994, PDPC acquired the margarine brands, Star and Dari Creme, from Procter & Gamble
Philippines, Inc. In 2000, the company transferred its production from the Aurora Boulevard facility to a new facility in General Trias, Cavite. In July 2002, SMC gained full ownership of the company after NZDB divested its stake. With this, the company name was changed to Magnolia, Inc. and became a subsidiary of
San Miguel Pure Foods Company, Inc., the new corporate parent for the entire food portfolio of SMC.[7]
Magnolia, Inc. has since diversified from the manufacture of butter, margarine and processed cheese, to include jelly snacks, cooking oil, salad aids and the revived Magnolia ice cream and milk products.

Products
Ice Cream:

Butter:

Other Magnolia products by Magnolia,
Inc.:

Other brands by
Magnolia, Inc.:

Magnolia Classic

Magnolia Gold

Magnolia Classic

Butter

Medley

Magnolia Gold Lite

Magnolia Gold

Reduced Fat Butter

Magnolia Real

Baker’s Best

Label

Magnolia Butter­

Mayonnaise

Dari Creme

Magnolia Double

licious Dairy Blend

Magnolia Sandwich

Dari Creme Lite

Gold

Non­refrigerated
Magnolia Sorbetes Margarine: http://en.wikipedia.org/wiki/Magnolia_Ice_Cream Refrigerated Margarine:

Salad Aid:
Buttercup

Spread
Magnolia All­

Non­refrigerated
Margarine:
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Magnolia Ice Cream ­ Wikipedia, the free encyclopedia

Magnolia No Sugar
Added
Magnolia Chocolait

Magnolia Lite
Cheese:

Purpose Dressing

Star

Magnolia Dip n’

Delicious

Dressing

Ice Cream

Magnolia Cheddar

Magnolia Limited

Magnolia Cheezee

Edition Super

Magnolia Cheezee

Magnolia Nutri­Oil

Premium

Spread

Magnolia Pure Oil

President’s Tub

Magnolia Cream

Magnolia Best of

Cheese

the Philippines

Magnolia Cream

Magnolia

Magnolia Yogurt

Cheese Spread

Foodservice

Ice Cream

Cheese:

Magnolia Gold

Frozen Novelties:
Magnolia Popsies
Magnolia Spinner
Magnolia Pinipig
Crunch
Magnolia Sweetie

Cooking Oil:

Foodservice:

Daily Quezo
Jelly Snacks:
Jellyace

Discontinued Magnolia products (under the
Magnolia Queso de Magnolia Division of San
Miguel Corporation,
Bola
predecessor of Magnolia,
Magnolia
Inc.):
Quickmelt
Magnolia Ice
Cream:
Cream Flavor of the
Edam

Bites

Magnolia All­

Month

Magnolia Cookie

Purpose Cream

Magnolia Ice

Monster

Cream Sandwich

Magnolia Fun Bar

Magnolia Choco­

Magnolia Fizz

Vim

Magnolia K­Pop

Magnolia

Magnolia Yogurt

Evaporated Milk

Ice Cream

Magnolia Orange
Juice (pasteurized)

Milk:

Magnolia UHT
Magnolia Purefresh

Fruit Drink

Natural Cow’s Milk

Magnolia Funchum

Magnolia Full

Juice Drink

Cream Milk

Magnolia Zip Juice

Magnolia Chocolait

Drink

Magnolia Chocolait
Choco Magic http://en.wikipedia.org/wiki/Magnolia_Ice_Cream 3/6

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Magnolia Ice Cream ­ Wikipedia, the free encyclopedia

Affiliated products
Magnolia Chicken (San Miguel Foods, Inc., a subsidiary of San Miguel Pure Foods Company, Inc.) began in 1953 when the first B­Meg feedmill of the San Miguel Brewery, located in Balintawak, converted by­products of San Miguel's beer production into animal feeds. In 1972, San Miguel’s integrated poultry operations began with its first breeder farm in Cavite. The first chicken processing plant was set up in Muntinlupa in 1973 and marketed under the Magnolia brand. The venture expanded its facilities with two more feedmills, three more breeder farms, hatcheries and another processing plant – thus, creating the Feeds and Livestock Division of San Miguel Corporation. In
1991, the division was spun off, becoming a subsidiary known as San Miguel Foods, Inc. (SMFI). In
2001, San Miguel acquired Pure Foods Corporation (which had a similar division) bringing together the two industry leaders. Pure Foods Corporation was renamed San Miguel Pure Foods Company,
Inc. in 2002, becoming the corporate parent of San Miguel's entire food business portfolio.
Magnolia All­Purpose Flour, Magnolia Pancake Plus, Magnolia Pancake and Waffle Mix and
Magnolia Cake Mixes (San Miguel Mills, Inc., a subsidiary of San Miguel Pure Foods Company,
Inc.)
Magnolia Healthy Beverages (Ginebra San Miguel, Inc., a subsidiary of San Miguel Corporation) consisting of Magnolia PureWater (bottled water), Magnolia HealthTea (instant tea), Magnolia
Fruit Drink (juice drinks).

Trademark dispute
In the United States, Ramar Foods International, a company founded in 1969 and based in Pittsburg,
California, markets its own line of ice cream under the Magnolia trademark “since 1972”[8] using a brand identity similar to that created and used by San Miguel Corporation (SMC). The company has no connection with SMC. In 2012, Ramar Foods International won a trademark infringement case in the
United States against SMC. However, SMC was allowed to continue exporting its Magnolia line of butter, margarine and cheese to the US. San Miguel sells its ice cream in the US and Canada under the San Miguel
Gold Label brand. Both parties are in the appeals process.[9][10]

Relation to Magnolia (Singapore)
Although similar in name and product line, there is no relation between San Miguel’s Magnolia brand with that of Singapore­based Fraser and Neave Ltd. (F&N), whose Magnolia brand was established in Singapore in 1937 and now known as F&N Magnolia.[11]

Aurora Boulevard site http://en.wikipedia.org/wiki/Magnolia_Ice_Cream 4/6

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The plant facility located along Aurora Boulevard, Quezon City was inaugurated in 1970 by San Miguel as the Magnolia Dairy Products Plant, producing ice cream, milk, butter, margarine and processed cheese. The property where the plant stood was owned by San Miguel Corporation.
In 1981, San Miguel spun off its butter, margarine and processed cheese assets into a joint­venture with
New Zealand Dairy Board, forming Philippine Dairy Products Corporation (now, Magnolia, Inc.). The
Aurora Boulevard plant remained as its production facility until 2000 when it transferred to a new facility in
General Trias, Cavite.
When San Miguel spun off its ice cream and milk business into a joint­venture with Nestlé in 1996, forming
Magnolia­Nestlé Corporation, the Aurora Boulevard property remained under the ownership of San Miguel and served as the venture's main production facility and site of its ice cream parlor. After San Miguel withdrew from the venture in 1998, Nestlé Philippines continued with the business under the Nestlé brand name (the ice cream parlor became known as Nestlé Creamery). Nestlé’s production was gradually transferred to a new site and in 1999, Nestlé closed down operations in the Aurora Boulevard facility.[12]
In 2008, San Miguel sold the property to Robinsons Land Corporation (RLC), a subsidiary of JG Summit
Holdings, Inc. News reports cited that the property was sold reportedly in the amount of P1.6 billion. The property was developed by RLC into a mall (Robinsons Magnolia) and residential condominiums (The
Magnolia Residences).[13] One of the mall’s establishments is a Magnolia­franchised ice cream parlor named Magnolia Flavor House, as a fitting homage to the property’s roots.[14]

References
1. ^ http://csspsinag.blogspot.com/2010/03/ice­cream­story.html
2. ^ http://csspsinag.blogspot.com/2010/03/ice­cream­story.html
3. ^ http://www.magnoliaicecream.com.ph/ourCompany.php
4. ^ http://www.wipo.int/ipadvantage/en/details.jsp?id=2598
5. ^ http://www.gmanetwork.com/news/story/177181/economy/companies/magnolia­to­open­new­ice­cream­plant­ in­laguna 6. ^ http://sanmiguelpurefoods.com/uploads/corp/2013­04­10/v2jul7_FT_apr­jun2010.pdf
7. ^ http://www.magnolia.com.ph/about.php
8. ^ http://www.prnewswire.com/news­releases/ramar­foods­celebrates­40­years­of­magnolia­ice­cream­with­ pledge­to­stay­mellorine­free­expanded­us­and­canadian­distribution­and­a­big­thanks­to­customers­ 209305421.html
9. ^ http://www.interaksyon.com/article/51260/cocktales­­san­miguel­battles­magnolia­trademark­holder­to­sell­in­ us 10. ^ http://www.interaksyon.com/business/57408/cocktales­­malaysian­takeover­of­bank­of­commerce­stalls­on­ pricing­issues 11. ^ http://www.magnolia.com.sg/history.html
12. ^ http://balita.ph/2010/08/07/metro­news­nestle­plans­to­open­ice­cream­parlor­near­former­site­in­cubao/
13. ^ http://www.philstar.com/business/399416/rlc­close­finalizing­p16­b­purchase­magnolia­plant
14. ^ http://www.abs­cbnnews.com/lifestyle/10/17/12/new­magnolia­house­goes­beyond­ice­cream

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External links
San Miguel Pure Foods Company, Inc (http://www.sanmiguelpurefoods.com.ph)
Magnolia, Inc. (http://www.magnolia.com.ph)
Magnolia Ice Cream (http://www.magnoliaicecream.com.ph)
Magnolia Chocolait (http://magnoliachocolait.com/)
Magnolia Chicken (http://www.magnoliachicken.com)
Magnolia Healthy Beverages (http://www.magnoliahealthybeverages.com)
Ramar Foods International (http://magnoliaplease.com/testramar/)
F&N Magnolia (http://www.magnolia.com.sg)
Retrieved from "http://en.wikipedia.org/w/index.php?title=Magnolia_Ice_Cream&oldid=638230780"
Categories: Companies of the Philippines Food companies of the Philippines Ice cream brands
Ice cream parlors Dairy products companies of the Philippines San Miguel Corporation
This page was last modified on 15 December 2014, at 16:43.
Text is available under the Creative Commons Attribution­ShareAlike License; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non­profit organization.

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...Seibel’s Sundae Shop will offer products ranging from ice cream, frozen yogurt, toppings for both, and cakes and pies. The primary characteristics will be that it is made from scratch at the store, offering regular, gluten free and sugar free products. There will be a plethora of toppings ranging from candies, nuts, natural granolas, sauces and fresh fruits. We will refrain from having any items that contain peanuts to assist those who suffer from these allergies as well. The primary characteristics with our products will be that they are healthier than your average ice cream shop as well as providing products that meet the medical needs and concerns of a growing sector of our population. The service component to Seibel’s Sundae Shop is going to mainly be our devotion to exemplary customer service. When assisting our customers both in creating their own personal sundae creations, making a creation for those that choose to have the assistance, assisting in picking a specialty pie and cake and listening to their personal requests both for flavors and toppings that they would like to see us have available we will always greet them with a smile and assist them until their personal experience at Seibel’s Sundae Shop is a complete success. We will provide a party room that allows for birthday parties as well as just special parties that show people how we make the ice cream and let them make their own. We will provide all of the party planning that is needed to make these......

Words: 1169 - Pages: 5

Premium Essay

Ice Cream Marketing

...Dung Le MKTG 351 Prof. Kondo ICE CREAM ASSIGNMENT Questions 1. In a typical southern California grocery store, what percentage of annual sales can be attributed to ice cream and frozen novelties (such as ice cream bars, packaged ice cream cones, etc.)? How did you come up with your answer? Answers: 6% of annual sale can be attributed to ice cream and frozen novelties, because ice cream and frozen novelties are considered as desserts not main meal, not the healthiest choice; they can be put on “want” category but not “need” category. Their high or low demand changes based on the seasons of the year; especially not many people buy ice cream during winter. Therefore consumption for ice cream is not stable as other food but elastic during a year 2. Based solely on what you observe in the store, did you visit the store during a busy season or a slow season for ice cream sales? Please explain your answer. Answer: I visited the store more often during busy seasons than slow seasons of ice cream sale since busy seasons are usually summer, late spring and fall. The weather and temperature are hot and high; people have more demand on something sweet and cold as ice cream 3. How have the ice cream manufacturers segmented the ice cream market? Answer: based on customers’ needs and wants, income, quality of products, place, ethic… there are many types of segments of ice creams. For example: On customer’s want and need: they have variety of flavor such as vanilla,......

Words: 1156 - Pages: 5