...ICICI Bank Marketing Strategy Current Scenario • ICICI has been spending tremendously on advertising since the past few years so as to create a high awareness quotient among its target group • The reasons for its tremendous success have been implementation of new technology at the right time at the right place, gaining first mover’s advantage and using means of communication not used by competitors in the same industry. • Moreover, it has been able to gain significant leadership positions in all domains it entered, be it housing loans, auto loans, life insurance or general insurance • Also we see that the brand salience is high from the figure1 on brand track study which shows that everyone now knows about ICICI and its activities. The next step is to sustain in the market at the same rate of growth Problems faced • Many competitors have forayed into the techniques and the markets tapped by ICICI, thus increasing competition • Global financial crises have caught the financial intermediaries unaware and now every bank is trying to cope with it Thus a lot of decisions have to be made in terms of what future strategies the bank should follow Branding decision ICICI has been able to build a healthy relationship with all its customers, which is heavily based on trust and confidence. It has been able to do so because of its services in the past and the excellent marketing campaigns used to create that association Now, since ICICI has forayed into so many product...
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...+ = INSURANCE OVERVIEW Understanding Insurance INSURANCE LIFE GENERAL Insurance is a system to alleviate financial losses by transferring risk of loss from one entity to another. ‘Insurance’ is basically a sharing device. The losses to assets resulting from natural calamities like fire, flood, earthquake, accidents, etc. are met out of the common pool contributed by large number of persons who are exposed to similar risks. This contribution of many is used to pay the losses suffered by unfortunate few. However the basic principle is that loss should occur as a result of natural calamities or unexpected events which are beyond the human control. Secondly insured person should not make any gains out of insurance. It is natural to think of insurance of physical assets such as motor car insurance or fire insurance but often we forget that creator of all these assets is the human being whose efforts have gone a long way in building up the assets. In that sense, human life is a unique income generating assets. Unlike the physical assets, which decrease in value with passage...
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...analysis of ICICI bank is made to understand the positioning of the bank better: STRENGTHS 1. BRAND NAME: ICICI Bank has earned a reputation in the market for extending quality services to the market vis-à-vis its competitors. It has earned a strong Brand name in banking in a very short span of time. 2. MARKET SHARE: ICICI Bank has the largest market share of 34% in the IT & ITES industry in Hyderabad according to our survey (within the limitation of the sample size.) 3. HUGE NETWORK: ICICI Bank has the highest number of linked branches in the country. The bank operates through a network of 450 BRANCHES AND over 1800 ATMs across India, thus enabling them to serve customer in better way. 4. DIVERSIFIED PORTFOLIO: ICICI Bank has all the products under its belt, which help it to extend the relationship with existing customer. ICICI Bank has umbrella of products to offer their customers, if once customer has relationship with the bank. Some Products, which ICICI Bank is offering are: • Retail Banking • Business Banking • Merchant Establishment Services (EDC Machine) • Personal loans & Car loans • Demat Services with E-Broking • Mutual Fund (ICICI Bank is the Distributor of all Mutual Fund) • Insurance • Housing Loans 5. SALARY ACCOUNT: One very interesting thing that we have observed in our survey is that ICICI is having an edge over other banks in case of Salary Account. Most of the companies are having their Salary Account with ICICI even if their...
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...ASSIGNMENT - 1 ON ICICI BANK In BANKING SECTOR by Name:- PUNEET RATHI Division :- C Roll No. :- 243 MBA-CORE (I year) [pic] CONTENTS Page No. • Introduction to Banking Sector 3 • Activities of a Bank 4 • Banking Sector in India 5 • Regulations 6 • ICICI Bank 8 o Services Offered 9 o Financial Indicators 11 o Corporate Social Responsibility 12 o Partners 13 o PFFF 14 o SWOT analysis 15 o ICICI vs. HDFC bank 16 • References 21 Introduction to Banking Sector Banking is defined as the business of the bank or the occupation of a banker. A bank is a financial intermediary that accepts deposits and channels those deposits into lending activities. Banks are a fundamental component of the financial system, and are also active players in financial markets. The essential role of a bank is to connect those who have capital (such as investors or depositors), with those who seek capital (such as individuals wanting a loan, or businesses wanting to grow). Banking is generally a highly regulated industry, and government restrictions on financial activities by banks have varied over time and location. The standard activities of a Bank can...
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...International Journal of Recent Research in Social Sciences and Humanities (IJRRSSH) Vol. 1, Issue 1, pp: (29-39), Month: April - June 2014, Available at: www.paperpublications.org An Analysis of Indian Banking Industry with Special Reference to ICICI Bank Sana Samreen Abstract: The last decade has seen many positive developments in the Indian banking sector. The policy makers, which comprise the Reserve Bank of India (RBI), Ministry of Finance and related government and financial sector regulatory entities, have made several notable efforts to improve regulation in the sector. The sector now compares favorably with banking sectors in the region on metrics like growth, profitability and non-performing assets (NPAs). However, improved regulations, innovation, growth and value creation in the sector remains limited to a small part of it. The cost of banking intermediation in India is higher and bank penetration is far lower than in other markets. India’s banking industry needs to strengthen itself significantly In this paper, I have mainly focused on the overall analysis of the banking industry through framework like Porter’s five forces model. I have also concentrated upon the various developments being done in the industry along with recognizing the upcoming challenges as well as the opportunities to reap the profits even in troubled waters. Keywords: Indian banking industry, Porters five force model, market regulation. I. Introduction The Indian banking...
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...28% Respondents don’t know about Health Insurance Policy Q.3 If yes, do you know benefits of health insurance? (a) Yes ( b ) No Analysis:- 64% Respondents aware about Health Insurance benefits. 36% Respondents don’t know benefits of Health Insurance. Q.4 Do you have any Health Insurance Policy? (a) Yes (b) No Analysis:- 38% Respondents having Health Insurance policy. 62% Respondents don’t have Health Insurance policy. Q.5 If yes, which companies plan do you avail? (a) ICICI Lombard (b) Bajaj Alliance (c ) Star Allied (d) New India Assurance (e) Others Analysis:- 36.84% users are availing ICICI Lombard Health Insurance plan. 26.32% users are availing Bajaj Allianz Insurance Plan. 15.79% users are availing Star Allied Health Insurance Plan. 15.79% users are availing New India Assurance Health Insurance Plan 5.26% users are availing Other Health Insurance Companies Plan. Q.6 How did you get this health Policy? (a)Employer Provides (b) Own purchase (c) Family Provides Analysis:- 57.89% Respondents got this Health Insurance from their employer. 26.31% Respondents own purchased Health Insurance. 15.79% Respondents got by Family....
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...they have insured. The opening up of the Insurance Sector to Private Companies, has made available more products and world class service to Indian Customer. This project has been made with an objective to give an insight into various facts of General Insurance sector in India. An attempt has been made to explain the apex body of General Insurance. i.e. General Insurance Corporation of India, its structure, products and subsidiaries. Also the review of latest entrants into insurance sector via private players like TATA AIG General Insurance Company, Reliance General Insurance Company limited, Bajaj Allianz General Insurance Company, IFFCO Tokio General Insurance Company, Royal Sundaram General Insurance Company limited and ICICI Lombard General Insurance Company have been described in brief, Due to the growth in the technological sector of the country, the insurance companies have started utilizing these technologies to its optimum level. A case study based on the devastating Mumbai floods on 26th July 2005 is been prepared and facts of the case are being listed along with the effect of the particular situation on the General Insurance Companies is been justified. Read more: Analysing General Insurance Business in India | Law Teacher...
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...Entrepreneur profile of Chanda Kochhar Submitted to- Submitted by- Mrs. Nidhi Niti Dua(079) MBA(3B) Chanda Kochhar Born On: November 17, 1961 Born In: Jodhpur, Rajasthan Career: MD, CEO, ICICI Bank In India's male dominated banking sphere, Chanda Kochhar carved a niche for herself. This was no easy task. In her career which extends to over three decades of experience, she remained strong willed and alert. Her determination to make it to the top only grew from year to year. Kochhar's career growth can be traced along with the expansion of the bank over the past several years. She never stuttered in her growth and was one of the few who kept up with the aggressive development run of ICICI bank. It was her sharp strategic planning which made the ICICI bank the 'Best Retail Bank in India' for five consecutive years. As per Forbes, It's no wonder then that she has been ranked 20th amongst the most powerful women in business and in the world. Read on to find out more about how Chanda Kochhar made it to the top of the corporate pile. Early Life Chanda Kochhar was born in Jodhpur in Rajasthan on November 17, 1961, but was raised in Jaipur in Rajasthan. She then joined Jai Hind College in Mumbai for a Bachelor...
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...is why we need to start the process today. We are already 20 years too late. * O.P. Bhatt, chairman, SBI, Steptember 2006 Effective leaders help others to understand the necessity of change and to accept a common vision of the desired outcome. * John P Kotter, Author – Leading Change, Harward Business School Press, 1996 Abstract: The first half of the 2000-2010 decade was dominated by the growth of private banks in India who facilitated the changing profile of the demanding Indian consumer who was emerging out of the socialist mindset. ICICI lead the pack, in the year 2007 the figures stood at – ICICI bank’s deposits - Rs 1.65 lakh crore after just 12 years into business and the country’s 201 year old largest bank SBI stood at Rs 3.8lakh crore. The business generated per employee for ICICI bank was Rs 9 crore, whereas for SBI it was Rs 3 crore. And with deposit growth rates 40% and 200% for SBI and ICICI respectively ICICI bank would’ve overtaken SBI in just four years in terms of deposits. This was not to be, year 2009, in the midst of a severe financial crisis, SBI was the largest retail lender, largest base of debit...
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... ON “A Comparative Study of Customer Satisfaction From Home Loan Schemes Launched By Government and Private Sector Banks In Indore” (With Special Reference to PNB and ICICI ) [pic] MBA 3rd SEM 2011-2013 PROJECT GUIDE SUBMITTED BY Dr. SHAILASH TRIPATHI VIVEK TRIVEDI FACULTY, (BMCMR) “A Comparative Study of Customer Satisfaction From Home Loan Schemes Launched By Government and Private Sector Banks In Indore” (With Special Reference to PNB and ICICI ) PREFACE The synopsis report on “A Comparative Study of Customer Satisfaction From Home Loan Schemes Launched By Government and Private Sector Banks In Indore” (With Special Reference to PNB and ICICI ) ” is an attempt to know the satisfaction level of customers from the various home loan schemes launched by a government and private sector bank to be selected by the researcher. This research is divided into eight chapters. Their brief account is as under : Chapter 1 deals with the Introduction of the topic which will include the conceptual framework related to the Home loan and its different types. Chapter 2 deals with the Introduction, Profile and the History of the PNB and ICICI bank for which the comparision has to be made. Chapter 3 deals with the review of the literature which will be covering the previous researches done by the researchers and the data so collected will...
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...| 59.24 | 33.0 | 380.49 | | | SBI Blue Chip Fund (G) | Rank 1 | 29.37 | 26.6 | 1,737.07 | | | Tata Equity Opp. Fund - Regular (G) | Rank 1 | 154.95 | 25.8 | 1,027.27 | | | Small & Mid Cap | Crisil Rank | NAV (Rs./Unit) | 1 yr Return (%) | AUM (Rs. cr.) Jun 15 | | | Can Robeco Emerg-Equities (G) | Rank 1 | 62.47 | 40.2 | 427.66 | | | Principal Emerging Bluechip(G) | Rank 1 | 71.42 | 40.2 | 468.60 | | | Tata Mid Cap Growth Fund (G) | Rank 1 | 106.22 | 40.3 | 446.83 | | | Diversified Equity | Crisil Rank | NAV (Rs./Unit) | 1 yr Return (%) | AUM (Rs. cr.) Jun 15 | | | Franklin High Growth Cos (G) | Rank 1 | 30.74 | 38.8 | 2,462.40 | | | ICICI Pru Exp&Other Services-RP (G) | Rank 1 | 46.91 | 37.8 | 550.36 | | | ICICI Pru Value Discovery Fund (G) | Rank 1 | 117.84 | 27.7 | 8,686.06 | | | Tata Ethical Fund (G) | Rank 1 | 132.97 | 27.5 | 280.59 | | | UTI MNC Fund (G) | Rank 1 | 157.14 | 48.8 | 1,030.10 | | | Thematic - Infrastructure | Crisil Rank | NAV (Rs./Unit) | 1 yr Return (%) | AUM (Rs. cr.) Jun 15 | | | Can Robeco Infrastructure (G) | Rank 1 | 39.53 | 26.4 | 106.38 | | | Franklin Build India Fund (G) | Rank 1 | 30.34 | 43.6 | 387.35 | | | ELSS | Crisil Rank | NAV (Rs./Unit) | 1 yr Return (%) | AUM (Rs. cr.) Jun 15 | | | Axis Long Term Equity Fund (G) | Rank 1 | 31.33 | 30.8 | 4,996.45 | | | Religare Invesco Tax Plan (G) | Rank 1 | 37.01 | 29.3 | 239...
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...Insurance Policy 28% Respondents don’t know about Health Insurance Policy Q.3 If yes, do you know benefits of health insurance? (a) Yes ( b ) No Analysis:- 64% Respondents aware about Health Insurance benefits. 36% Respondents don’t know benefits of Health Insurance. Q.4 Do you have any Health Insurance Policy? (a) Yes (b) No Analysis:- 38% Respondents having Health Insurance policy. 62% Respondents don’t have Health Insurance policy. Q.5 If yes, which companies plan do you avail? (a) ICICI Lombard (b) Bajaj Alliance (c ) Star Allied (d) New India Assurance (e) Others Analysis:- 36.84% users are availing ICICI Lombard Health Insurance plan. 26.32% users are availing Bajaj Allianz Insurance Plan. 15.79% users are availing Star Allied Health Insurance Plan. 15.79% users are availing New India Assurance Health Insurance Plan 5.26% users are availing Other Health Insurance Companies Plan. Q.6 How did you get this health Policy? (a)Employer Provides (b) Own purchase (c) Family Provides Analysis:- 57.89% Respondents got this Health Insurance from their employer. 26.31% Respondents own purchased Health Insurance. 15.79%...
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...the futuristic plan of the company. A mission statement clarifies an organizations’ purpose and typically, needs to be about one paragraph in length. It should be unambiguous and to the point, integrating meaningful statements, such as: moral stance, how you want to be perceived, primary focus, your customers, who you care about, your presence and how you will grow. For example, vision and mission statement of ICICI Bank is: Vision Khyaal Aapka Mission Create unmatched value for everyone through dependable, effective, transparent and profitable life insurance and banking facilities.Reliance ICICI Bank would strive hard to achieve the 3 goals mentioned below: • Emerge as transnational banking sector giant. • Create best value for Customers, Shareholders and all Stake holders • Achieve impeccable reputation and credentials through best business practices Analysis As it can be seen from the vision statement it nurtures out the essence of the company policy, which aims at making each person strong enough to be able to realize his dreams with the help of ICICI Bank Moreover, the mission statement unambiguously defines the futuristic plan of the company thereby giving an idea of the goals and aspiurations it is aiming for.It is basically emphasizing towards being able tio deliver efficiently and thus pave the way for fulfilment of its goals.It also strives to provide great comfort to its customers by this vision statement. Ans 3 – CASE STUDY About the product...
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...CORPORATE SOCIAL RESPONSIBILTY OF ICICI BANK ICICI Bank started its CSR activities as: Read to Lead Phase I: * Read to Lead is an initiative of ICICI Bank to facilitate access to elementary education for underprivileged children in the age group of 3–14 years including girls and tribal children from the remote rural areas. * This initiative supports partner NGOs to design and implement programmes that mobilise parent and community involvement in education, strengthen schools and enable children to enter and complete formal elementary education. * Read to Lead has reached out to 100,000 children across 14 states Read to Lead Phase II: In Phase II of the Read to Lead programme, ICICI Bank has supported the establishment of 63 libraries that will reach out to approximately 7,200 children in the rural areas of Jagdalpur block of Bastar district in Chhattisgarh. The programme includes building libraries, sourcing books and conducting various interactive activities to make the library a dynamic centre for learning. VOCATIONAL TRAINING COURSE STARTED IN OCTOBER 2013 : ICICI Bank has opened a skill training academy in Jaipur as part of its Corporate Social Responsibility (CSR) efforts, to provide vocational training to youth from economically weaker section of the society. The vocational training course will provide sustainable livelihood opportunities to the beneficiaries. This is the strategy of ICICI to promote inclusive growth in India, by training 5,000 youth...
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...Chanda Kochhar (born 17 November 1961) is the managing director (MD) of ICICI Bank and its chief executive officer (CEO). ICICI Bank is India's largest private bank and overall second largest bank in the country. She also heads the Corporate Centre of ICICI Bank. Kochhar was born in Jodhpur, Rajasthan and raised in Jaipur, Rajasthan. She is an alumnus of St. Angela Sophia School, Jaipur. She then moved to Mumbai, where she joined Jai Hind College for a Bachelor of Arts degree. After graduating in 1982 she then pursued Cost Accountancy ICWAI, Later, she acquired the Masters Degree in Management Studies from Jamnalal Bajaj Institute of Management Studies, Mumbai. She received the Wockhardt Gold Medal for Excellence in Management Studies as well as the J. N. Bose Gold Medal in Cost Accountancy for highest marks in the same year.[3] Kochhar resides in Mumbai, and is married to Deepak Kochhar, a wind energy entrepreneur and her Business schoolmate. She has two children, a son and a daughter. She was excellent in studies. In 1984, Kochhar joined the Industrial Credit and Investment Corporation of India Ltd. (ICICI). as a management trainee after her Master's degree. In her early years in ICICI, she handled Project Appraisal and Monitoring and projects in various industries like Textile, Paper and Cement. In 1993, Kochhar was sent to ICICI bank as part of a core team to set the bank. She was promoted to Assistant General Manager in 1994 and then to Deputy General Manager in 1996...
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