...able of Content…………………………………………………………………2 1. Abstract……………………………………………………………………...3 1.1 Conclusions……………………………………………………………...3 1.2 Recommendations……………………………………………………….4 2. Introduction……………………………………………………………….…5 3. Background to AirAsia……………………………………………………..6 3.1. Organization Definition………………………………………………..6 3.2. Looking at the Organization…………………………………………… 4. Industry Framework Analysis……………………………………………….. 4.1. Porter’s 5-Forces Model………………………………………………… 4.2. External factors using a PEST analysis………………………………… 4.3. Internal factors using a SWOT analysis………………………………… 5. Conclusion and Recommendations………………………………………….. 5.1. PEST 5.2. Task 2: Technological Change……………………………….. 5.2.1 Analyze Policies and Decision Making 5.2.2 Evaluate Effectiveness and Response 5.2.3 Demonstrate Areas of Improvement 5.3. SWOT………………………………………………………………… 6. References…………………………………………………………………. 7. Appendices………………………………………………………………… Appendix 1 Porter’s 5 Forces Model………………………………………….. 1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST, Organization analysis, SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3,500 to 4,000 words is written on an organization. The report should describe, analyze and assess...
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...1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST, Organization analysis, SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3,500 to 4,000 words is written on an organization. The report should describe, analyze and assess the impact of external and internal factors on the organization and evaluate the organization’s responses • In relation to technological change, analyze how it influences policies and decision making, critically evaluate the effectiveness of the organization and recommend areas for improvement in response for the organization. The company has been analyzed using the aforementioned procedures and tools; and conclusions and recommendations have been reached from these tools. 3. Background to AirAsia 3.1. Organization Definition A ‘no-frills’ airline is defined as one “That uses charter and/or scheduled flights to offer bargain-basement fares. Budget airlines usually land at and take-off from secondary airports, do not provide in-flight meals or refreshments, and may not even offer numbered seat allocation. Their ticket prices are fixed and non-refundable in case of a cancellation or no-show”. (i) 3.2. Looking at the Organization AirAsia is one of the fastest growing airline companies...
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...Page A. Introduction 3 B. AirAsia Company 3 C. AirAsia Financial Analysis 5 D. AirAsia Web Design 6 E. Customer Segmentation 8 F. Value Chain Analysis 9 G. AirAsia SWOT Analysis 10 H. Porter’s five-forces analysis on AirAsia 10 I. Capabilities Analysis 13 J. Summary 14 References 15 STRENGTH 1. Low operational cost by having a single aircraft type fleet i.e. Boeing 737 or Airbus A-310. 2. Low maintanace cost due to the same reason as above. 3. Low operating cost due to being No Frill, online reservations, fast check in etc. 4. huge untapped market, specially for business travellers and "for-the-first-time-flying" segment. 5. target customers are who are currently using non-aircraft modes like, Bus, Trains, car to travel to distances. WEAKNESS 1. Rising Fuel Cost. 2. flight times are more or less limited to 2.5 hours. so you cant operate flights of longer duration without any Frill, so No-Frill becomes impossible to implement for passengers. 3. increased competition from proper carriers and other no frill carriers. OPPORTUNITY 1. tapping the segment which is not using airline to travel at all. i.e. people who are using Bus or car or train to travel from KL to LangKawi 2. Regional International flights of 2.5 hrs duration. THREAT 1. Rising Fuel Cost 2. more competition from State-owned Carriers Table of Content…………………………………………………………………2 1. Abstract……………………………………………………………………...3 1.1 Conclusions……………………………………………………………...3 1.2 Recommendations………………………………………………………...
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...ISBN 978-1-58394658-9 Cop yright © 2 013 by Christop h Delp . All rights reserved. No p ortion of this book, excep t for brief review, may be rep roduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, p hotocop ying, recording, or otherwise—without written p ermission of the p ublisher. For information contact Blue Snake Books c/o North Atlantic Books. Published by Blue Snake Books, an imp rint of North Atlantic Books P.O. Box 12 32 7 Berkeley, California 94712 Cover p hoto by Nop p hadol Viwatkamolwat Cover design by Brad Greene Photo credits: Author’s archives: this p age, this p age. Erwin Werzel: this p age. All other p hotos by Nop p hadol Viwatkamolwat. Muay Thai Training Exe rcise s: The Ultimate Guide to Fitne ss, Stre ng th, and Fig ht Pre paration is sp onsored by the Society for the Study of Native Arts and Sciences, a nonp rofit educational corp oration whose goals are to develop an educational and cross-cultural p ersp ective linking various scientific, social, and artistic fields; to nurture a holistic view of arts, sciences, humanities, and healing; and to p ublish and distribute literature on the relationship of mind, body, and nature. North Atlantic Books’ p ublications are available through most bookstores. For further information, call 8 00-733-3000 or visit our websites at www.northatlanticbooks.com and www.bluesnakebooks.com. PLEASE NOTE: The creators and p ublishers...
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...person, and dishonest taxi driver is abnormal cells which spread through Thailand and we cannot find a cure. Unscrupulous taxi-drivers are seriously damaging the country's reputation. It leaves a bad taste in the mouths of foreign visitors also to us. Why is there neither will nor effort to stop the bad taxis yet? Credibility: A.) Charging for extra. i. News; a foreigner was killed after accusing a taxi driver for cheating meters. B.) Bad driving C.) Rejecting Passengers . One of the biggest complaints from passengers is that taxi drivers often refuse to pick them up. This is usually because the passenger wants to go to an area of the city that has bad traffic jam. It is well known among Thai people that some taxi drivers will pick up a foreigner in preference to a Thai person. i. Taxi drivers have a variety of excuses for not picking up passengers. Some of them are genuine and you should try and be sympathetic. Taxi...
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...Eating Sugar An essay by Nadia Khattab Humans are often afraid of the unknown, whether it is different cultures, challenges, food, etc. In “Eating Sugar” the fear of the unknown is focused on the encounter with a different culture, the Thai. The setting is a Thai jungle where the couple Alex and Eileen are visiting their daughter, who is a 21 year old English teacher. They have been forced to go there in April, when the humidity and heat is at its worst. The parents are uneasy with the situation, as they are suspicious of the Thai’s intentions. They end up in the middle of the jungle, where a marketplace was supposed to be. The place is empty, and no people are to be seen. When the Thais appear, it’s very interesting to interpret the different reactions that the family members have to the Thais. Both parents are extremely nervous, and expect the worst from the Thais. The daughter on the other hand, who knows the Thai because she lives and works in Thailand, is not at all afraid. She is very glad that she has met other people. One of the Thais speak English, and he tells her that a car is going to come by soon. The mother, who constantly shows her anxiety, is worried a car might come by, and that there is no guarantee. The daughter is throughout the whole story very calm, and keeps insuring her parents that it’s going to be all right. The roles have been switched, and the child is now the responsible one, and the parents are panicky. “Suzanne, their brave twenty-one-year...
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...rainforest where an English family, consisting of Alex, Eileen and their twenty-one-year old daughter Suzanne, have been on a trip with other tourists and guides. But they decide to stay a little longer than the other, so they can enjoy the waterfall alone and end up getting lost. After a while - and many thoughts about the situation, they meet a group of Thai men. Suzanne and her parents have very different views on strangers. Alex and Eileen are very suspicious about the Thais, and they do not feel safe among them. They do not trust them, and especially Alex is sure that they have met someone who might be dangerous as he states: “...Christ, they could be up to anything” (_page 5, line 125)_ Unlike her parents, Suzanne is very cool about the whole situation. She is not afraid of meeting new people, and does not judge them beforehand: _“They offered you a beer, Dad. Why’d they do that if they were up to something? ... They’re nice people, Dad. I’m sure ... Everything’s going to be alright” (Page 5, lines 126-128) _ Suzanne is very optimistic and unlike Alex and Eileen, she is actually interested in getting to know the Thai...
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...Key word transformation: 1. Apparently, the restaurant in town has been bought out by someone else. UNDER I hear the restaurant in town ............................................................................................................. 2. Sarah cried her eyes out immediately she was told she'd failed her driving test. BROKE Sarah ...................................................................... soon as she heard she'd failed her driving test. 3. The Government recently said our problems are the fault of the worldwide economic slowdown. PLACED The Government have .................................... the worldwide economic slowdown for our problems. 4. You led me to believe the job was mine if I wanted it. IMPRESSION I .................................................................................................. that the job was mine if I wanted it. 5. He would never have guessed that at the age of 17 he would be playing for his country. LITTLE ........................................ that at the age of 17 he would be playing for his country. 6. Feel free to telephone if you have any further problems. CALL Do not .......................................................................................... if you have any further problems. 7. When you do decide what you want to do please let us know. MIND When ................................................................................. what you want to do please let us know. 8. Do you mind if...
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...À LA CARTE MENU – 2013 SIGNATURE DISHES S1. HOT PRAWN SALAD WITH FRESH FRUIT S2. BRAISED MINCED SPINACH SOUP WITH DICED FISH AND BEAN CURD SMALL 1,100 560 MEDIUM 1,500 860 LARGE 2,000 1,120 S3. SAUTÉED DICED VEGETABLES WITH PINE NUTS ON A BED OF LETTUCE 450 675 900 S4. BRAISED PUMPKIN AND TARO IN COCONUT MILK 400 600 800 S5. BIRTHDAY NOODLES S6. BRAISED FISH FILLET WITH EGGPLANT IN HOT POT 460 530 690 795 920 1,060 S7. SWEET AND SOUR PORK S8. AVOCADO SALAD ROLL 460 300 690 450 920 600 S9. CHILLED ASSORTED SHREDDED MUSHROOM AND CRABMEAT 540 810 1,080 Prices are quoted in Philippine Pesos and are subject to 10% service charge and applicable government taxes. LIVE SEAFOOD LIV E LOBSTER 1. COLD LOBSTER SALAD 2. LOBSTER SIMMERED IN SUPERIOR STOCK 3. STEAMED LOBSTER WITH GARLIC SAUCE 靛 4. WOK-FRIED LOBSTER WITH GINGER AND SPRING ONION 5. FRIED BABY LOBSTER WITH EGG WHITE 280 PER 100G 270 PER 100G 250 PER 100G 270 PER 100G 580 PER ORDER LIV E FISH 6. GAROUPA 7. PACIFIC GAROUPA (PLEASE ORDER ONE DAY IN ADVANCE) 8. PINK GAROUPA (PLEASE ORDER TWO DAYS IN ADVANCE) 190 PER 100G MARKET PRICE MARKET PRICE C OOKING METHOD FOR LIVE FISH : STEAMED WITH GARLIC, STEAMED WITH SOY SAUCE OR FRIED IN SWEET AND SOUR SAUCE :( , , , ) Prices are quoted in Philippine Pesos and are subject to 10% service charge and applicable government taxes. LIVE SEAFOOD FRESH PRAW N S/SHRIM PS 9. POACHED LIVE SHRIMPS 10...
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...“It’s not on the way to anywhere. The road stops here.” (page 1, lines 16-17) Alex, on the other hand, is trying to hide his fears away. He is just as afraid and scared as Eileen, but that that her anxiety is suppressing his own feelings; her constantly-expressed anxiety kept his own fear suppressed. (Page 1, line 20) As Eileen starts to walk around restlessly, Alex starts reminiscing about his and Eileen's youth. He thinks back to a time when both he and Eileen tried experimenting with some LSD. Eileen was having an anxiety fit, but ate some sugar to remove the bad trip, which worked. Back in the present, they suddenly hear male voices behind them, as four Thai men emerge from the narrow forest path. It turns out that one of the Thai men speaks very little English, and is a teacher just like the daughter Suzanne. The Thai men turn out be very friendly and even share their beer with the family. Though Alex is...
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...1. How will you make the consumers stay in Thailand for one month? The first thing I would have to do is to learn about the consumers. There are four of them namely Alan, Phil, Stu and Doug. As we see in the movie Alan is the happy-go-lucky one that would do anything just to have fun not thinking of the consequences at hand. Stu is the clueless one that is always influenced by his friends in doing stuff that would lead one thing to another. Phil on the other hand is the laid back one but is the one who keeps the group together when things go bad. And finally, Doug is the responsible one that stays behind and helps the others in getting out of the mess they are in. Now that we know all of our consumers’ behavior, we can determine their attitudes and personality. Having been to Bangkok, the neon lit signs are as eye catching as bright lights from camera flashes. This will be the perfect place to bring the friends so they would be amazed and excited by the new environment. Bangkok has a lot of bars and strips that can excite ones desire to mingle and do whatever one wants to do. Girly bars and strip clubs are easy answers to their animal instincts but to truly catch their attention, the exotic environment of Bangkok would be the answer to everything else. The friends will be looking for something that is not in America. Their curiosity will be the way to keep them in Thailand for one month. Bangkok’s tourism industry boasts of animal attractions like the snake farm, elephant...
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...Ryan Bruvik October 8, 2014 Faith and Values Professor Mann Muay Thai In this essay I will discuss why 20,000 Thai children (under the age of 15) participating in Muay Thai, for prize money, is unethical from utilitarian and deontological perspectives. Muay Thai is defined as “a martial art developed in Thailand in which blows may be struck with the fists, elbows, knees, and shins” (Collins Dictionary). It is a male combat sport much like boxing that lasts five three-minute rounds and has been apart of the Thai culture for over 700 years (Marantz 2013). This paper will explain both sides of the argument for and against this ethical dilemma. From a Utilitarian perspective I would like to discuss how underage children participating in Muay Thai for money does not provide the greatest benefit for the greatest number currently or in the future. The major problem with Utilitarianism is that we do not know the future, as it is unpredictable. The main Utilitarian argument for children fighting is the income from fighting (win or lose) that helps support the children’s families in Thailand and serves as a mean to escape poverty (Marantz 2013). It also helps boost the economy through things such as tourism and gambling. These examples show that children fighters can bring a lot of good for a great number of people; however this might not necessarily be the greatest good. The major cons of Muay Thai include parents strictly relying on their underage children for income and...
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...signs and decorated with red neon in both side of street. Red Color filled with the spirit, love, power and prosperity of the Chinese people. LOT CHONG SINGAPORE The popular Thai dessert a green noodles in coconut milk. Who knows the word Lot Chong Singapore the origin not from Singapore but it the wisdom of Thai. Actually in Asian countries has similar dessert such as Indonesia, Singapore, Malaysia but they called “Cendol” the nature of Cendol similar Lot Chong Thai. It means you can’t find Lod Chong Singapore in Singapore but you can find it in Thai. The budding space for two units without air condition and large sign on the top Singapore Potchana, the first place and origin of Lot Chong Singapore in Thailand by Mr. Narong the owner who inherit this business from his father and he inherited the recipe from another friend since that day till now it almost eighty years. When Singapore is not Singapore and why he named it Singapore. “If back in part, there was a store in Yaowarat that specialized in Lot Chong, and the shop was located near the Singapore Theatre or called Chalermburi Theatre. When customers come to eat, it’s often called – I’m going to the eat Lot Chong Singapore. Since then Lot Chong Singapore has been used till today” Another thing that very interesting is Lot Chong in Thai also knows many names, including Lot Chong Nam Kati and...
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...Introduction: ‘Picture extracted from http://centreforaviation.com/analysis/the-airasia-japan-joint-venture-stumbles-can-lccs-survive-in-japan-114191’ Company: Air Asia Berhad Air Asia is a low cost airline based in Kuala Lumpur, Malaysia. It operates scheduled domestic and international flights and is Asia’s largest low fare, no frills airlines. Air Asia pioneered low cost travelling in Asia. It is also the first airline in the region to implement fully ticketless travel and unassigned seats. Its main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai Air Asia and Indonesia Air Asia fly from Suvarnabhumi Airport, Thailand and Soekarno-Hatta International Airport, Indonesia, respectively. AirAsia operates with the world's lowest unit cost of US$0.023 per available seat kilometres (ASK) and a passenger break-even load factor of 52%. It has hedged 100% of its fuel requirements for the next three years, achieves an aircraft turnaround time of 25 minutes, has a crew productivity level that is triple that of Malaysia Airlines, and achieves an average aircraft utilisation rate of 13 hours a day. It is currently the main customer of the Airbus A 320 which has been operational since 2013. The first unit of the plane arrived on 8 December 2005. Air Asia’s Values The emphasis of this assignment is to Identify how Air Asia can attain its vision and reach its identified target customers by the use of S.T.P strategy...
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...in Thailand if the Thai customer renews its commitment for another three years? ANSWER: If the Thai customer renews its commitment for another three years, the price Blades receives in baht would continue to be fixed. Conversely, Blades’ cost of goods sold incurred in Thailand would be subject to the high level of inflation in Thailand. In addition, the high inflation may cause the baht to depreciate, which would reduce the dollars received from baht-denominated sales to Thailand. 2. Holt believes that the Thai importer will renew its commitment in two years. Do you think his assessment is correct? Why or why not? Also, assume that the Thai economy returns to the high growth level that existed prior to the recent unfavorable economic events. Under this assumption, how likely is it that the Thai importer will renew its commitment in two years? ANSWER: Before renewing its commitment to purchase a fixed number of products at a fixed price from Blades, the Thai importer would have to assess the advantages and disadvantages of such an arrangement. If the Thai level of inflation continues to be high, the retailer has the advantage of incurring costs denominated in baht that are not subject to the high level of inflation. However, if consumers in Thailand continue to reduce their spending on leisure products, the Thai firm may not be able to sell all of the products it has purchased from Blades. If the Thai economy returns to a high growth level, the Thai customer will probably...
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