Premium Essay


In: Business and Management

Submitted By
Words 4570
Pages 19
For the exclusive use of S. Kaya, 2015.
Harvard Business School

Rev. March 30, 2001

The Black & Decker Corporation (A):
Power Tools Division
Joe, I like you guys. But, look, I give Makita 10 feet of space. I give you 10 feet of space. They outsell you 8 to 1. What are we going to do about that?
In January 1991, statements like this no longer surprise Joseph Galli. Black & Decker’s (B&D) vice president of sales and marketing for power tools had heard similar sentiments expressed by many trade accounts. Makita Electric of Japan had practically taken over the professional power tools for tradesmen business since it entered the United States market a decade ago. “Tradesmen” was one of the three major segments of the power tools business—the others being “Consumer” and
“Industrial.” “Consumer” represented “at home” use, while both “Tradesmen” and “Industrial” covered professional users. The distinguishing characteristic of the Tradesmen segment was that these buyers, such as a carpenter, bought tools for their own use on a job site. In Industrial, the buyer was generally a corporation purchasing tools for use by employees. By late 1990, Makita’s success in the Professional-Tradesmen segment was such that it held an 80% share in cordless drills, the single largest product category, and a 50% segment share overall. B&D had virtually created the portable power tools business in the United States beginning in the early 1900s. While it maintained the #1 market share position in the Consumer and Professional-Industrial segments, its entry in the relatively new Professional-Tradesmen segment held only about a 9% share.
The trade was asking for advertising allowances and rebate money on B&D’s Tradesmen products and profitability in this segment was near zero. B&D’s senior management resolved to put an end to this “no win” game, and Galli set...

Similar Documents

Free Essay

Ida B. Wells

...struggle specific groups and individuals faced throughout the time period. Beginning with Ida B. Wells in the 1890, and ending with the struggles the NAACP faced in the 1950’s, the ability to build support was often met with the challenges of racism and oppression. No other person exemplified this struggle more so then Ida B. Wells. Even though Ida enjoyed a substantial following through her writings of books, and speech making, she still faced threats to her and was even exiled and forced to leave the United States, and go to England. Although dealt this major setback in her forced move to England, Ida. B. did not become discouraged and continued her work in fighting for equality for blacks in the South. In her writing of the Red Record, and Southern Horrors, Ida was able to capture the horrific climate lynching in the South. Because of this work, Ida transformed many peoples perception of the South where before her work many believed that almost all types of oppression ended with the conclusion of the Civil War. As a result of this shift in public opinion, Ida began receiving substantial funding from not only whites in the North, but also from England; whom the South depended on heavily because of their trade relations. Through these efforts, Ida was responsible for starting groups such as the anti-lynching Bureau, and the NAACP. These organizations that were formed in large part because of Ida B. Wells can be judged as perhaps the biggest reason why lynching in...

Words: 891 - Pages: 4

Premium Essay

Ida B Wells Impact

...The Impact of Ida B. Wells Who was Ida B. Wells? She was a daughter, wife, teacher but most importantly she was a tireless and committed activist for civil rights in the late 19th century. Ida Bell Wells-Barnett, but mostly known as Ida B. Wells was born on July 16, 1862 in Holly Springs, Mississippi. Ida B. Wells was a journalist and led an anti-lynching crusade in the United States in the 1890s, and went on to found and become prominent in groups striving for African-American justice. Fortunately, Ida B. Wells was born in the time period when Abraham Lincoln issued the Emancipation Proclamation, which helped free the slaves in Confederate-held territory. Wells’s parents were believers of education for freed slaves. Ida Bell’s parents...

Words: 870 - Pages: 4

Premium Essay

Ida Orlando

...Nursing Theory Paper Nurs/403 March 7, 2011 Jacqueline DePaulis Nursing Theory Paper Many different nursing theories have been developed by leaders in the nursing field over the past 40 years. I chose the nurse theorist, Ida Jean Orlando because of my lack of knowledge of Ms. Orlando and her theory, The Deliberative Nursing Process. She was one of the first nursing theorists to write about the nursing process based on her own research. This theory involves interpersonal processes occurring between a patient and a nurse that will identify an immediate need of that patient (Mosby, 2010). Ms. Orlando believed nurses should have more input in a patient’s care than was allowed by the constraints of policies, job description, and protocols. This theory is used in education, nursing, and nursing practice today. Similar to all theories, The Deliberative Nursing Process defines what part the environment, health, person, and nursing roles assume. Background of Ida Jean Orlando Ida Jean Orlando was born in 1926, a first generation of Italian Americans. She received a nursing diploma from New York Medical College. Her first job was at a maternity hospital. Feeling less than challenged as a nurse in her decision making, she went on to receive her Bachelor’s of Science in Pubic Health from St. John's University in Brooklyn, New York. She went into pubic health hoping to find more autonomy but was disappointed to find it consisted of policies and protocols in which the......

Words: 1002 - Pages: 5

Free Essay

Template for Ida Project

...Template for IDA Project (Project Id) Template for specific development (Contract Id) Technical Design Document Issue 1 TABLE OF CONTENTS 0 Preface 1 0.1 PURPOSE OF THIS DOCUMENT 1 0.2 Use of this document 1 0.3 Overview 2 0.4 Basis of this Document 2 0.5 A Reference Architecture for the IDA Programme 3 0.6 Specific Design Considerations 3 1 Introduction 5 1.1 PURPOSE 5 1.2 Scope 5 1.3 Definitions, Acronyms and Abbreviations 5 1.4 References 6 1.5 Overview 6 2 System Overview 7 2.1 SYSTEM CHARACTERISTICS 7 2.2 System Architecture 7 2.3 Infrastructure Services 9 3 System Context 10 4 SYSTEM DESIGN 11 4.1 DESIGN METHOD AND STANDARDS 11 4.2 Documentation Standards 12 4.3 Naming conventions 13 4.4 Programming Standards 13 4.5 Software development tools 13 4.6 Outstanding Issues 14 4.7 Decomposition Description 14 5 Component Description 15 5.1 COMPONENT IDENTIFIER 16 6 Software Requirements Traceability Matrix 19 DOCUMENT CONTROL 20 DOCUMENT SIGNOFF 20 DOCUMENT CHANGE RECORD 20 0 PREFACE 0.1 PURPOSE OF THIS DOCUMENT 1. THIS DOCUMENT IS A GENERIC TECHNICAL DESIGN DOCUMENT DOCUMENT FOR USE BY IDA PROJECTS. IT PROVIDES GUIDANCE AND TEMPLATE MATERIAL WHICH IS INTENDED TO ASSIST THE RELEVANT MANAGEMENT OR TECHNICAL STAFF, WHETHER CLIENT OR SUPPLIER, IN PRODUCING A PROJECT-SPECIFIC TECHNICAL DESIGN DOCUMENT DOCUMENT. IT IS ALSO USEFUL BACKGROUND READING FOR ANYONE INVOLVED IN DEVELOPING OR......

Words: 6668 - Pages: 27

Premium Essay

Women's Roles Then and Now

...Women’s Roles Then and Now Kimberly Lane Dr. Ed. Yancey HUM-World Culture II November 24, 2011 Phillis Wheatley was purchased by Peter Gwinn as part of a cargo of slaves in a region his employer describes as “Sinagall,” most likely today’s Senegal. She was brought to Boston around seven years old to market of John Avery; there Mrs. Susanna Wheatley purchased the diminutive and sickly Phillis. When Phillis came to the Colonies, she did not speak any English, but she quickly learned to read and write Latin and English. John Wheatley, her master, said she was able to read the Bible fluently in sixteen months. Susanna Wheatley and her daughter Mary did not have a scholarly interest themselves but simply fostered Phillis’ interest in Alexander Pope, Milton, and Homer. Phyllis joined the Old South Meeting House in 1771, solidifying her Puritan faith. The Wheatley family took pride in their “experiment” and showed Phillis off to other prominent families in the Boston Area. Her role as a young woman in the family was complex. She had few domestic tasks, but was still the property of Mr. and Mrs. Wheatleys. She had privileges that other slaves seldom had, such as a lighted and heated room. Kenny Williams’ quotes friends of the family as saying that she “dined modestly apart from the rest of the company...where she could certainly expect neither to give nor receive offense.” Her role was unclear in the family and in society in general: “She inhabited a strange, ambiguous......

Words: 1403 - Pages: 6

Free Essay

My Vegas

...Sep 12,2014 "Lynch Law" by Ida B. Wells-Barnett. Ida B. Wells, was born into slavery in Holly Springs, Mississippi.She lived with her father a carpenter and her mother a cook. A few months after Ida was born, President Abraham Lincoln issued the Emancipation Proclamation. This made Ida and her family free, well as far as the laws go. Because is wasnt until the Civil War that actualy free.When Ida was sixteen years old both her parents died from Yellow Fever. So to keep her family together, Ida had to work as a teacher to take care of her brothers and sisters. A few years later, Ida moved to Memphis so that she could make more money teaching. She also took college courses and began to write and edit for a local journals.One day Ida was taking the train and the train the conductor told her she had to move from were se was sitting, and said that section was for white people only. Ida refused, but was obligated to leave her seat. So She sued and won $500.But the Tennessee Supreme Court overturned the decision ( After the insident with the train, Ida began to write about the racial injustices of the South.Then she began her own newspaper called the Free Speech, where she wrote about racial segregation and discrimination. In 1892, one of Ida's friends, was arrested for murderering a white man. Ida's friend was protecting his grocery store from being broken into. The white man got in anyway and distroyed the store. Ida friend was hoping that the......

Words: 831 - Pages: 4

Free Essay

Citizens in Action society is different because of the person's work how you and others living today benefit from his or her efforts Ida B. Wells deserves a National Holiday to honor her civic and political participation for women’s suffrage and civil rights. Even though she was a teacher in her early life, at a young age, Ida B. Wells witnessed the lynchings of young African-Americans and wanted to make change. From there, she eventually became a journalist and became part-owner of the Memphis Free Speech. Wells was an active journalist that exposed the harshness of the lynchings that occurred, and was an active women’s rights suffrage supporter. Commonly in these times, she would’ve been considered a “muckraker”. Politically, she was an active citizen who wanted to tell the public what was going on in the African American culture, and because of this, she showed how being participating in government can affect what happens in the legislative and judicial branch. When Wells’ articles about lynching and about white women pursuing Black men got popular, it led to death threats against her and her newspaper offices. Eventually, one night, her newspaper office got burned down. She left Memphis and moved to New York, where she became part owner of The New York Age and continued to write articles exposing the crimes of lynching. When Ida B. Wells moved to New York, she...

Words: 559 - Pages: 3

Premium Essay

Ida B Wells Essay

...Ida B. Wells, an Afro-American activist, advocate, and journalist, develops her power, effectively, in the 1892 Preface of Southern Horrors: Lynch Law in all its Phases in order to condemn a horrific case, also known as lynching. Knowing first hand “The Afro-American is not a bestial race,” Wells does not give up no matter what, in any circumstance, for the purpose of her audience to unquestionably understand the seriousness for an important idea: leadership. Through an introduction of horrid betrayal amongst all races, evidence of the focussed idea - lynch laws - and repeating key concepts metaphorically, Ida B. Wells develops a highly effective argument that connects her audience to the larger issue at hand and invites them to join a strive for her significant battle. Wells transverses leadership through emotional appeal by empathising the usage of determination. Physical discomfort and mental frustration - influenced from anger - manipulates “the awful death-roll” with an exaggerated point of view for allusion amongst Afro-American women. Continuing in this vein, the “poor blind Afro-American Sampsons” suffered horrid dishonesty from unlawful behaviors, which later sets the stage for her main argument of lynching to contrast the...

Words: 455 - Pages: 2

Free Essay

803 - Ida Asprela

...BOAVISTA – RIO TINTO (Esc. Secundária) A sp En rel xu a A rre re i o r Va sa as rz Re iel b a Es ord tr ão a C a da s st N Si anh ova st e e Ba lo ira za Ri r o Ri Tin o to Pe Tin (Es rl to ta Lo inh (Es ção ur as ta ) çã Pi inh o) sc a i C . na s Sa D úd av e R Sr id C io .d o T i Ch o C rrei nto ã alv a Ca o V ári da va er o Silv a S. d a d e Se N ov S á ba d sti a Es e M ão c. ir S Ri ec and o .d a Ti e R nt i o oT (E in sc to .S ec .) 803 C1 C6 20 min C9 4 min LEGENDA: 10 min C1 Zona Andante C8 3 min ... min Tempo aproximado de percurso. Varia ao longo do dia. Percurso Abreviado (existem paragens e zonas não mencionadas) TODO O ANO Vigora também 17/02/15 e 03/04/15 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 1 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 minutos 1 00 15 25 25 25 25 25 25 25 25 25 29 29 29 30 00 25 15 05 35 55 35 50 55 55 55 55 55 55 55 55 59 59 59 55 55 6 7 00 50 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 h h 1 h 00 05 10 05 00 50 45 40 35 30 25 25 30 35 25 15 05 55 53 6 7 00 50 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 1 h 00 05 10 05 00 50 45 40 35 30 25 25 30 35 25 15 05 55 53 minutos DOMINGOS E FERIADOS TODO O ANO 9 minutos De 04/08/14 a 29/08/14 e de 03/08/15 a 28/08/15 8 00 13 25 25 25 25 25 25......

Words: 459 - Pages: 2

Free Essay


...This is a BLACKBOARD Course—Spring 2014 San Diego State University African American History 170B MW 10:00 am—10:50am Office: 365 Arts & Letters Office Hours: MW: 11:00am—12:15am or by appointment Telephone Number: 4-5174 Email: Instructor: Dr. Adisa A. Alkebulan The California Faculty Association is in the midst of a difficult contract dispute with management. It is possible that the faculty union will call a strike or other work stoppage this term. I will inform the class as soon as possible of any disruption to our class meeting schedule. COURSE DESCRIPTION This course is an historical survey of the African Experience in the United States from 1865 to the present. The aim is to establish an Afrocentric (culturally centered) understanding of the African Experience and also provide an historical foundation. Reading materials, videos, and an Afrocentric theoretical direction will assist students in formulating original and critical assessments of the issues surrounding the African experience. Text Books: Hine, Hine, & Harrold. African Americans: A Concise History Combined Volume. Course Packet: Blackboard • Students are required to download the Respondus software for online quizzes. GOALS & OBJECTIVES At the end of this course, you should be able to demonstrate a comprehensive knowledge and understanding of the African world experience as a dynamic and unfolding process and be able to explain the following: The impact......

Words: 1266 - Pages: 6

Free Essay

Comparison of Wells and Washington

...Eddie A. Wigginton Jr. History H106 Dr. Robertson The American Negro The American Negro is a speech written by Booker T. Washington September 18, 1895. Washington was born April 5, 1856 and died November 14, 1915. He was known as an educator and a reformer for the black community. A majority of his professional career was spent living in Tuskegee Alabama, home of Tuskegee University (Encyclopedia Britannica para. 1). “Along with disenfranchisement, the 1890’s saw the widespread imposition of segregation in the south” (Foner p.646). At this period in time whites were having issues coinciding with blacks, rather it was in the workplace, theatre, or on a train. Since Reconstruction, matters have only got worse. The South at this point were still trying to find ways around federal laws like arresting unemployed blacks for minor crimes and placing them onto farms to work as punishment (Foner 641). The biographical detail I will point out is where he lived throughout his professional life, Tuskegee Alabama. Washington is a resident of the problematic and highly racist south. He goes on to explain that blacks are one third of the South’s population (Washington para. 1). They can either be productive, intelligent, hardworking workers or they could be the opposite. Washington genuinely cares about the outcomes of the South and its progression as a resident. This reason alone gives purpose to the whole speech. After the reading of the speech I believe Washington......

Words: 1137 - Pages: 5

Free Essay


...Born a slave in 1862, Ida B. Wells-Barnett was the oldest daughter of James and Lizzie Wells. The Wells family, as well as the rest of the nation's slaves, were freed about six months after Ida's birth, thanks to the Emancipation Proclamation. However, living in Mississippi as African Americans, they faced racial prejudices and were restricted by discriminatory rules and practices.   Wells-Barnett's father served on the first board of trustees for Rust College and made education a priority for his seven children. It was there that Wells-Barnett received her early schooling, but she had to drop out at the age of 16, when tragedy struck her family. Both of her parents and one of her siblings died in a yellow fever outbreak, leaving Wells-Barnett to care for her other siblings. Ever resourceful, she convinced a nearby country school administrator that she was 18, and landed a job as a teacher. On one fateful train ride from Memphis to Nashville, in May 1884, Wells-Barnett reached a personal turning point. Having bought a first-class train ticket to Nashville, she was outraged when the train crew ordered her to move to the car for African Americans, and refused on principle. She was then forcibly removed from the train. Wells-Barnett sued the railroad, winning a $500 settlement in a circuit court case. But that decision was later overturned by the Tennessee Supreme Court.   This injustice led Wells-Barnett to pick up a pen to write about issues of race and politics in the......

Words: 769 - Pages: 4

Premium Essay

Ida B Wells Innovator Essay

...An innovator is a person who introduces new methods, ideas, or products. Ida B. Wells, born in Holly Springs, Mississippi, was a daughter of slaves. After the Civil War ended in 1865 and the 13th Amendment was added to the United States Constitution, just like many freed slaves, her family enthusiastically pursued education and business. Wells began teaching and soon found out that being legally equal to whites did not mean being treated equally, She learned this after she paid for a first class train ticket and sat in the car reserved for white ladies and was told to move back which she refused to do, and she was physically dragged from the train as the white passengers applauded. Wells became a journalist after that incident and led an anti-lynching crusade, as well as forming groups fighting for African-American justice. Ida B. Wells affected America culturally by informing the public about racial and women rights, psychologically by changing how individual’s thought about...

Words: 857 - Pages: 4

Premium Essay

Ida B Wells Research Paper

...Ida B Wells-Barnett was an African American born a slave but eventually involved in winning justice for the African American Community. Abraham Lincoln freed the slaves six months after Ida was born. Ida was a journalist, early civil rights leader, suffragist, and sociologist. She was a committed fighter against lynching. Lynching was blacks who competed with whites as a way to punish innocents in wrong unlawful ways. Throughout her life she fought for what she believed in and kept fighting until her death. Even though Ida Wells is not the most famous person today who fought for African American justice, she is a very important figure in the Early Civil Rights movement of the (1862-1931) that helped the African American population. Wells was a true hero a rebel to be exact who tried to bring justice to the African American community. Many people claim that rebel stands for a harmful rioting person, not abiding by regulated rules. Rebel really stands for a leader, fighter and believer. Wells was a rebel who impacted the world in a several positive ways. Was Wells actions and rebellious ways justified? Some say no others say yes. Now it's your turn to decide. Even though she lost both parents to malaria and left to raise her five siblings Wells managed to continue her teaching experience and became the editor of the Evening Star in Memphis. This is when Wells became...

Words: 1363 - Pages: 6

Premium Essay

Ida B Wells Research Paper

...Ida B. Wells was an innovative journalist, an activist, a co-founder of the NAACP, and even a forerunner to Rosa Parks, she shook the world with her honesty and motivation of what she believed in. She even published a few books on topics she thought was very important for people in the world to know about. But her pivotal role that played in the history of American journalism was from her book, “ The Red Record: Tabulated Statistics and Alleged Causes of Lynching in the United States, that showed how important it was to her to tell the world about what was happening around her. Her books describes every brutal and illegal things people around her have done to the African American population or even the people who supported equal laws. For years,blacks have been treated as we was some kind of animals ,so Ida B. Wells took it upon herself and earned a reputation for fearfulness and determination despite what other people thought or said about her. Wells believed in the power of the truth and she did things no other woman was thinking of doing back then.The best thing blacks could’ve done was speak on what they know what...

Words: 607 - Pages: 3