...Cultural Diplomacy through Music ‘‘Who writes the Nation’s songs shapes the Nation’s souls,’’ said Abraham Lincoln. This quote is relevant to today’s crisis: the influence of music on our youth. Music has been known to influence those who listen since the end of the Industrial Revolution, when people had more leisure time and the demand for entertainment and amusement began to increase. This is significant because media has a powerful influence on society and affects how we dress, act, and think. In The Republic by Plato, Socrates argues against Thrasymachus’ idea that "Obedience to the interest of the stronger" will lead to a successful tyranny. Socrates believes that "justice is the excellence of the soul,” and that benevolence is the key to a successful state. Yet humans embody not only Apollo, the god of the sun, of dreams, and of reason but also, Dionysus, the god of wine, ecstasy and intoxication, both sons of Zeus. In Plutarch’s Moralia, it is suggested that the state allows society to live for their pleasure so that the state gains the power to control them. We are fighting a constant battle between the rational principle of the soul and the irrational or appetite. The state is determined to keep feeding the Dionysus in each of us in order to continue to control us. The music industry is a tool that is used to influence the youth to indulge in their desires through songs about violence, sex, misogyny and drug use. In the Socratic dialogue in The Republic, Adeimantus...
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...been declining over the years. Samsung should reduce its expenses every year to keep being profitable. Samsung need to supply it components to less competitors. B. Demographic Environment Samsung Electronic has increased its employees because of the new production plants in China. Samsung need to look into reducing its manufacturing cost because the economy is not getting any better. China is known for cheaper labor. Samsung need to find a way to decrease employees in the manufacture or machinery cost. C. Social and Cultural Environment Samsung Electronic is well known worldwide. Samsung products are made for all ages to use. Samsung need to make sure that its products are attractive to all generations. Many of the older generation are happy with the older products. Older generation find the newer phones hard to use. Samsung need to make its newer product more user friendly for all ages. D. Political and Legal Environment Samsung need to work with big competitors to help them go through fewer layers of bureaucracy, taxes and the exchange rates. Samsung need to make sure its Patents are registered. Apple suing Samsung is causing the company to lose money because of not patenting its product. E. Technological Environment Samsung need to look into cheaper alternatives and other products that can help develop the mobile phone and reduce its product line. Technology and Products are changing every year. People are looking for better. F. Global Environment Samsung has 34...
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...Introduction NAMM also known as National Association of Music Merchants is the trade association of the international music products industry.This association was found in 1901 which has been a driving force of the music products industry empowering both large and small businesses to amplify profit productivity and reduce cost of doing business.The objective of the association is “ to unify, lead and strengthen the global music products industry and increase active participation in music making”. Could you please tell about the inspiration and how the association was formed ? Even before there was an association, there was a belief in music. This belief lead to the vision “ We envision a world in which the joy of making music is a precious element of daily living for everyone; a world in which every child has a deep desire to learn music and a recognized right to be taught; and in which every adult is a passionate champion and defender of the right” and to the mission which is “ To strengthen the music products industry and promote the pleasures and benefits of making music”. This vision and mission of the association attracted a flourishing community of thousands really passionate about music and companies which buy and sell music instruments that helps millions of people to produce music. Thus the association was formed. What is the NAMM show all about ? It is the largest trade-only event for the music products industry held mostly in January at Anaheim, California in Anaheim...
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...From the controversial lyrics to the aggressive and unapologetic attitude, rap music is the voice of urban culture. Rap music gives people the confidence to do and say how they feel. It pushes boundaries, even in uncomfortable situations. It expresses the harsh reality in urban and rural cities in such a artistic and realistic way. It is not just about the energetic instrumentals or the catchy metaphors , it’s about the content. Rap music touches on subjects like politics, sexual exploits, and personal uniqueness. It is considered to be the perfect example of postmodern music. It’s affect on American culture is phenomenal. Rap is not just a genre of music, it is a lifestyle. From the clothes people wear, to the way people talk, rap is more than the...
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...America, not just on the music industry. All of these musicians are remembered for both their music and their impact on society. Michael Jackson was born in 1958, part of the first generation of Americans who never knew a world without TV, Jackson didn't just grow up with TV. He grew up on it. He was the first great televisual entertainer (Atlantic). You could say that because of Michael Jackson, music videos mean more today. Michael...
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...Music Purpose At the end of my presentation, the audience will be able to experience the different kinds of music around the world and the importance of music in different cultures, the different types of music around the world. Introduction Hi, My name is Genaro Tijerina one of my hobbies in life since I was a little kid was music, through the year’s music has been part of my life, culture and represents a different meaning in life. According to Music there are different types of sounds in every each songs, many places of the worlds have different sounds rhythms and a tremendous significant on each song, Each song has different meanings several are based of real facts, stories, relationships and things of our daily life. For many generations music has been part of our life when we attend to a special event, ceremonial and even for any place that you visit, we called music an art, through the years has been a tremendous evolution in every generation and the upcoming ones would have the freedom of music. Central Idea. Music has no limits, no borders, have the imaginable rights, the importance of music in our lives and what represents around the worlds. Preview First of all it’s easy to recognize any type of music, spiritual, classical, opera and cultural, in continuation you are going to be able to learn the importance of music and recognize the tremendous values and Finally at the end you would have the acknowledge of the importance of music...
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...their popular music. Korean popular music or Kpop refers to a musical genre fromSouth Korea, which includes a wide variety of musical and visual elements According to CNN Towards the turn of the 21st century, the K-pop genre began reaching out to other regions of the world as part of the global Korean wave. Music production, music video making and artist promotions define the 3 specific sections vital to the Korean popular music industry. Music production is vital to the production of KPOP music . Music producers who have collaborated with various K-Pop idols include many recording artists from the American music community, such as Akon, Kanye West, will.i.am., Snoop Dogg and Teddy Riley. Andrew Hampp of Billboard magazine states that "The American hip-hop community's recent interest in K-pop has helped open a lot of doors for other artists and managers stateside." Another factor in Music production is the Singer or the artist itself. Entertainment companies in Korea have weekly auditions to find the best singers and performers all over the peninsula. Those who lucky enough to be discover signed long term contracts and spend years in a trainee program. Akiko Fujita of ABC news said that “Not like the other generations of Group bands, KPOP groups aren’t born so much as built” The journey to stardom often starts around age 9 or 10, with tightly supervised training at night and attending school in the morning. After identifying the factors of creating a Kpop music, you should...
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...while I do my homework. 2. What is your opinion of musicians licensing their music to advertisement? Is this “selling out” or is it a smart way for a win-win for marketers and musicians? I like the idea of using music in advertisement, music has been used almost every industry and field. A single movie has about two hour original sound track in general, why not advertisement?! And I believe the selling or capitalizing the music is a great business opportunity for musicians and utilizing their talents. On the other hand marketers can use the special effect of music such as earworms effect to advertise their products much better. For instance, the star wars main them made me to watch all of the star wars episodes and might even make me buy a star wars them T-shit. In this case both marketers and musicians are in win-win situation. 3. What are the disadvantages/ advantages of using popular music in advertisements? Original music? The popular music is a very important part of our sociality especially among the young generations. Using popular music in advertisement can drag the young consumer’s attention on the products managers trying to promote, but when it comes to adults and older people, popular music may even cause them to get tired of it by promoting excessively. And original music should be more concerned too. Improper usage of music in industry may bring negative effects on the original music, as I said above it might even make some people annoyed. Consumer insight...
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...Running head: WEEK 4 ASSIGNMENT PRODUCT ASSESSMENT Week 4 Assignment Product Assessment Marketing 100 July 30, 2013 Introduction Many people enjoy listening to music nowadays for relaxation or to become more energetic. For whatever reasons a person enjoy music, it becomes an essential part of their lives. In a world where technology continues to grow the once popular music medium known as compact disc are now marked obsolete. Current Target Market In the last four years in a row, cd‘s sales have dropped nearly 20% mainly caused by digital downloads (Christman, 2013). The target markets for compact disc include all people –including different races and incomes. Teens, young adult and older people between the ages of 15-64 which makes up an estimated 61.3% of the population are the main factor for the target market (ACS Demographic and Housing Estimate, 2013). Only 15.9 percent of the U.S household population lives below the poverty level in 2010-2011 (Selected Population Profile in the United States, 2013). The demographic groups selected mean that half of the target market could afford to spend money on non-essential items. Compact Disc Declining in Popularity There are many factors that cause the lack of popularity of music compact disc like social, demographic, the ethnic market, economic, technology, and legal as well as the competitive market. Social factors are the product and the price a consumer will pay for a compact discs. Consumers are also influenced...
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...decades music could only be heard by either buying a single or an album from the local record shop, listening to the radio or going to watch a live gig. There was a time that it would be a special occasion to take your Vinyl or CD home and play it through a sound system. Those days seem so very long ago now. In more recent years, through the evolution and growth of iTunes, YouTube and technology in general, there are many new ways of listening to music. Thanks to modern technology, we now listen to music on a verity of different platforms such as our computers/laptops, phones, iPods and even home gaming devices. We can now listen to music 'on-the-go' and that means we aren't confined into listening to music in certain circumstances - i.e., sitting in front of a CD player. We listen to music how, where and whenever we want to. Over the past decade, this has become normality and is how the majority of the world listens to music, proving extremely popular to millions of people. In 1999, ‘ Sean Parker’ and ‘Shawn Fanning’, two 18-year-old college students, changed the music industry forever with their file-sharing program called Napster, which enabled users to swap and share music files on their computer. The introduction of the program meant people could go online and download any song on the program for absolutely nothing. Believe it or not, when Napster first launched, most people were opposed to listening to music digitally. People still wanted to listen to the music they bought...
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...Understanding the Influence of The Beatles on American Culture To say that The Beatles have had a significant influence on shaping their generation as well as generations to come is an understatement. The combination of their lyrics, vocals and instrumentals were like nothing the world had heard. Sure, there were risk takers like Elvis that daringly shook his hips and made young girls swoon, but even his abrupt promiscuity didn't have the same effect as the phenomenon of Beatlemania. The Beatles were more than their music. They influenced the lives of millions of people unlike any musicians before them. They were the first and most popular band in one of the most important music movements in American history, the British Invasion. The year 1964 was the year both the British Invasion and “Beatlemania” came to America and forever changed the landscape of music in the United States by introducing the genre of pop, as it is today. The Beatles changed the rules of music. Many things that are considered normal now were pioneered by the Beatles such as: creating compilation albums, expressing their views on world happenings through the media, musicians in movies, and even mass media advertising. The Beatles influenced American culture more than any other musical artist in history (Jacobs, 2004). Prior to the Beatles’ arrival to the United States in 1964, American society was in a valley of negativity. Tragic and unbelievable events were happening almost in a domino-like...
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...Faculty of Computing and Informatics, Universiti Malaysia Sabah Kampus Antarabangsa Labuan, who played her role as the advisor for this whole project. She has done a lot in being that very source of guiding light. I appreciate every consultation that helps to encourage me and start writing this proposal for a commercial. I hope that everything that I proposed here will be approved and meets the exact requirements needed to fulfill her satisfaction and needs. Next, I would like to thank my family and friends who kept supporting me from the back while writing this. A special mention to my father, Yakup Sahar whom kept giving me great advices to keep pursuing my dreams and study hard. Also mentioning Nehemiah Nadim for giving me some brilliant ideas and points on deciding on what sort of commercial would I like to propose. Without their moral support, I would have never even started to write and propose this at all. Lastly, I would like to thank Fall Out Boy; specifically Patrick Stump, Pete Wentz, Joe Trohman and Andy Hurley as my sole inspiration to decide to help promote a physical compact disc album. I am always intrigued and amazed by their lyrics and song composition ever since I started following them...
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...modern consumer. The Visual esthetics of a product and its branding are important to every businesses longevity, even more so in those where appeal is a top aspect. People see things that are appealing visually, we are attracted to their logo, what they stand for, how they conduct themselves, what slogans are used, and even how they are viewed in public eye. All of these things become important when trying to develop a brand name of your own. In recent years a company was created to enter the headphone industry which seemed to be comprised of few stylish products with focus mostly on sound quality from name brands like that of Bose, Sony, and Sennheiser. Branding & Packaging Analysis Beats Electronics originally entered the marketplace in 2008 with an upbringing from a famous music producer in the modern era. Entering a market can be very difficult as a new company when going up against big names in industry. Entrepreneurs whether successful or unsuccessful have plenty of ideas going through their heads when they want to kickstart their vision, how they go about branding their product may have a direct correlation to their success. Entrepreneur and SharkTank investor Daymond John, considers “the most common and detrimental branding mistake” to be “not having a definitive understanding of your brand and what it stands for (Patel, January 2015.)” Their ability to sign on famous musicians to make commercials and feature their product also gave them a superior advantage to products...
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...1.0 SITUATION ANALYSIS OrigAudio is a multimillion dollar and internationally renowned company launched in 2009 by Jason Lucash and Mike Syzmcak, who produce premium quality audio products. It was in their travels that the idea for OrigAudio came about as they recognised a need for an eco-friendly, portable solution for listening to music while on the go. They were inspired by the Chinese take-out box; foldable, easily compactable and recyclable; the ‘origami of audio’ was born, (OrigAudio, 2009). Consumers today are looking for product that serves a specific benefit, whether that be functional or emotional, this is where the ‘Fold n Play’ portable speakers by OrigAudio comes in. ‘Fold n Play’ is an innovative product because it combines two new elements such as the ability to fold down flat, utilising the Japanese art of origami and it is recyclable (environmentally friendly), just what the consumers are looking for these days. The portable speaker industry is a very lucrative industry, according to Consumer Electroncis, (2015), earning a staggering $1.4 billion in revenue in 2014. There is a strong demand for quality portable speakers. When it comes to music, people don’t mind paying more for quality. A lot of companies such as Bose and Beats by Dre have bought out wireless portable speakers but the problem with these are they require power to run the devices and then need to be recharged when they run flat. This is where OrigAudio is ahead of the competition and why they...
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...Violation The ongoing dispute over illegal Internet-based file sharing between the entertainment and software industries and the vast, online pirating community has been one of the most debated topics. Gripping public attention for the past decades. Napster, a website created by a college dropout became an empire. Used by hundreds of millions of people, that robs billions in revenue each year. Although these rogue websites claimed to only be hosts for illegal file sharing, the United States government took action to eliminate Internet piracy and protect copyright by implementing digital encryption technologies and strict laws that prohibit tampering with these encryptions. The trafficking of copyrighted goods must be put to an end because it promotes illegal transactions of an owner’s intellectual property, causing sales in the entertainment and software industries to plummet and thereby restricts the growth of the economy. Internet piracy is the unlawful reproduction and/or distribution of any copyrighted digital file without the permission from the owner. It is driven by the consumers demand for a desirable product that would otherwise be unobtainable, either because of financial limitations or cultural factors, such as the Chinese culture’s emphasis that the free sharing of knowledge creates and preserves both civilization and traditional values across generations (Lu 310). Consequently, such a mindset that has caused many people to believe piracy to be the solution to their...
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