Free Essay

Ideo Shopping Cart

In: Business and Management

Submitted By grunt12380
Words 616
Pages 3
IDEO Shopping Cart

The IDEO Shopping Cart was a successful invention. It was successful because it was able to answer the problems of the normal shopping cart we see in various stores. Although it did not sell in the States, its idea went on and was found in France though a different variation. The IDEO cart was the invention that sparked others to build upon, that made it a success. What kept it from becoming mainstream in the U.S. was the use of the small baskets. The full size shopping carts were able to handle bulky items with ease such as 50lb dog food bags, televisions, and other items that were too large or heavy for the baskets. Most stores that require shopping carts carry heavy bulky items that the little baskets wouldn’t be able to handle. Considering that these larger items where usually the profit makers for stores, the store owners did not see the benefit. IDEO should have marketed the cart to stores that required carts but rarely sold items that would not fit in a single basket. Some wonder if it was ahead of its time. The shopping cart for the most part was ahead of its time. People are used to grabbing a cart and shopping, no stopping to put baskets in and out, no worries about hanging bags tearing from the cart on the way to the car. People were used to the simple big basket cart. It worked for them for decades and they did not see any reason to change something that is/was working. The big selling point to most people would have been the ability to scan and bag while shopping. This part was way ahead of the technology that was out at the time. Only the last 10 years or so have people been able to scan, bag, and pay for their items without assistance from anyone else. If IDEO would have further developed that idea, they could have taken the shopping cart and shopping experience to a higher level. If IDEO were to redesign a product for myself, I would have complete confidence in their work. IDEO has all the ingredients to be successful. Their brainstorming is loose but monitored for time so that ideas are not just constantly moving without coming to fruition. The team is made up of people from various backgrounds and professional specialties that would not normally be paired together. This makeup of people leads to ideas that would not be realized had they been a team of engineers, or scientist for example. They also build upon ideas and are reluctant to criticize another person’s solution or idea. The problem with being too advanced is that selling the product for a profit will take time and that can become very costly. IDEO should’ve patented its invention if it had not done so, and shelved it for a prime opportunity. The concern then is when is a good time, and is waiting the right thing to do? Further market research would have benefitted IDEO during this time. So if one were to pay IDEO to make something would that bring faster results? The real question is if one doesn’t pay IDEO to assist them, would they be able to accomplish the same result in the same time? Companies have teams that can do the same thing as IDEO but when the company can no longer make it possible outside eyes are useful to companies. So if a company isn’t able to produce the results, they must consider IDEO for the well-being of the company and its people as well as its customers.
Source:
ABC. Nightline, IDEO Shopping Cart 1998.

Similar Documents

Free Essay

Grocery Shopping

...For many people, Grocery shopping is thought of as a routine task in our everyday lives necessary to put food on the table; I consider grocery store shopping to be a maddening experience. For example, grocery store parking lots where most of the vacant parking spaces are occupied by abandoned shopping carts because some insensitive shopper couldn’t spare an extra ten seconds of their day to return something back where they found it, the audacity of people, it’s enough to make my blood pressure sky rocket. To illustrate further, several days ago while patiently waiting for a parking space, I observed a scruffy middle-aged man sporting brown, wavy hair sort of a stocky fellow, over-dressed in an expensive trench coat, unpacking his shopping cart. Slyly eyeing his surrounding’s to see if anybody is eyeballing his every move, like a fox seeking its prey, he quickly slithers into his car and ditches the cart right in the middle of the vacant spot I wanted to occupy, causing me to stop, get out of my car, and remove something that some inconsiderate numbskull could not be bothered to do. Additionally, parents that allow their children free will to run wild through the store, with no boundaries, screaming an ear deafening pitch, and leaping out in front of a swiftly moving shopping cart destroying products on the shelf creating a colossal mess, causing me to feel like the hair on my skin is standing straight up. I could practically feel steam coming out of my ears and my......

Words: 338 - Pages: 2

Free Essay

Ideo

...Contents Executive Summary 3 IDEO’s CULTURE & process 4 IDEO Culture 4 Design process 4 Work environment 4 Prototyping 5 Collaboration 5 Customer involvement 5 Innovation process 5 Brainstorming 5 Structure and methodology 6 HandSpring Project (Visor) 7 Visor Challenges 7 The Odds situation 8 Measuring R&D Performance 9 Measuring Visor’s Project Performance 9 Prototyping of Palm V 11 The Decision 12 Executive Summary This case deals with IDEO company situation analysis. It starts with describing the IDEO corporation as an environment and the process that they use to perform the work. IDEO is a flat organization to an extreme. They have no hierarchy and discouraged formal titles, which is something that stressed more on the competiveness of the designers and engineers. They believed that prototyping is the key for the design process. They start with collaboration and brainstorming sessions in order to generate the most effective ideas and thoughts. They also have the customer involved with them in all the processes to keep him updated and aware of the steps that are taken. They have a 5 phase methodology to follow when starting a new project which are: Phase 0: Understand and observe, Phase 1: Visualize and realize, Phase 2:Evaluate and refine, Phase 3:Detailed Engineering and Phase 4: Manufacture. Theses five phase are explained more in the following pages IDEO has just finished a great breakthrough in the palm industry. They created...

Words: 3095 - Pages: 13

Premium Essay

Shopping

...Do you prefer shopping online or Brick-and-Mortar? That is the question… It is three days before the kids are out of school for Christmas vacation. A cold, wet, rainy afternoon and I still have a few more hours of this long boring work day. I realize that I have not had the time to finish my shopping for the gifts that need to be under that tree on Christmas morning, and I know that with the children out of school, it is going to be next to impossible to sneak any shopping in unnoticed. I think to myself, what should I do? Should I make use of this otherwise long drawn out free time that I am required to sit at this desk and do a little internet shopping, or should I take a more traditional approach and wait until I have someone to watch the kids and do my Christmas shopping on foot? I mean, why not make a day of it and have comfort in knowing that I can actually see the toys that I purchase and take them home the same day? I think to myself, does taking the easy way out make the gift any less special? Which would you choose? There are so many options available with shopping online, all in a matter of a few seconds, and a few clicks. Who really wants to get out in a cold, dreary day like today when we can get the same results, spend the same amount of money, and save a great deal of time by finishing any last minute shopping online? While both shopping online and in the store are one and the same, there are also many differences like convenience, privacy, risks, time, and......

Words: 2153 - Pages: 9

Premium Essay

Online Shopping

...Online Shopping I) Introduction: Online shopping is a growing area of technology. Establishing a store on the Internet, allows for retailers to expand their market and reach out to consumers who may not otherwise visit the physical store. The convenience of online shopping is the main attraction for the consumers. Unique online payment systems offer easy and safe purchasing from other individuals. Electronic consumers exhibit different buying behaviors such as; cart abandonment. The benefits of shopping online also come with potential risks and dangers that consumers must be aware of. In the future, we can expect online stores to improve their technology tremendously, allowing for an easier and a more realistic shopping experience. II) Current Use: A company that wants to market their items online can establish an online store by developing a website. These stores usually consist of several department areas with the merchandize organized accordingly. The consumer may view the products’ picture, item details, materials, sizing, etc. If the consumer chooses to add the item to his or her virtual shopping cart, they are usually given the option to continue shopping or proceed to checkout. Once the consumer proceeds to checkout, the credit card transaction is completed and the item is prepared and shipped from the retailer to the consumer. Many physical retail stores have expanded their market by using the Internet. By having both a virtual store and a physical......

Words: 1661 - Pages: 7

Free Essay

Ideo

...IDEO - Organizational Behavior Evaluation ORG 711 02/11/06 Organizations need to be cognizant of what type of organizational design is best for the survival and growth of the organization through the years. Factors affecting the organization are in continual flux throughout time, and the design or structure best suited for any organization is stringently tested over time. Much thought and research is required at the onset of developing organizations. Periodic assessment or review of the organizational design is also beneficial. It could be the difference between survival or failure for the organization. One organization whose design strategy has withstood the test of time is IDEO, “a private design consulting firm headquartered in Palo Alto, CA” (Shaughnessy, 2002, p. 50). Its organizational design, as well as the performance of this design, is examined and recommendations provided for future organizations that enter into the same field. Evaluation of Overall Organizational Design IDEO, originally known as David Kelley Design, began in 1978, and merged with ID Two in 1991 (Nussbaum, 2004) when it became known as IDEO. It has been an innovative company from its inception and has been extremely successful as well (Nussbaum, 2004). IDEO has been the recipient of numerous awards through the years, including the National Design Award (Shaughnessy, 2002), (Perry, 1995). The client list of IDEO has numerous well-known names: 3Com, Agilent Technologies, Cisco, Pepsi, Samsung...

Words: 2579 - Pages: 11

Free Essay

Caso Ideo

...CASO IDEO IDEO es una empresa fundada en 1991, al realizarse la fusión entre las compañías “David Kelley Design”, “ID Two”y “Matrix”, en Palo Alto, California. Es una compañía que se centra en asesorar a empresas y/u organizaciones de múltiples sectores, ya sea con productos, servicios o experiencias para lograr innovaciones IDEO es una organización que posee una gestión de alto compromiso, pues consta con equipos de trabajos para desarrollar los proyectos, con una jerarquía plana, que permite la autonomía individual, la creatividad y la socialización entre todos quienes trabajan en ella, y no solo entre el equipo de trabajo. Cada proyecto es desarrollado por un equipo de trabajo que es dirigido por un líder. Si el proyecto es grande, el líder solo trabaja en el, de lo contrario puede trabajar en tres o cuatro simultáneamente. Los equipos se forman y desarman durante la duración del proyecto. Esto quiere decir que no hay asignaciones de trabajos o cargos permanentes, lo que permite que se vayan aportando ideas y pensamientos frescos al equipo de trabajo. La cultura empresarial que posee, estimula a sus trabajadores a estar constantemente pensando en nuevas ideas. Se les insta a diseñar sus lugares de trabajo, para reflejar sus personalidades, a caminar o desplazarse en bicicletas en momentos de bloqueos, y se les impulsa a exhibir sus nuevas ideas y productos. Permite experimentar, y cada fracaso lo ve como un éxito, pues eso implica mejorar lo que está fallando. Ninguna...

Words: 1136 - Pages: 5

Free Essay

Shopping Carts

...Abstract The shopping cart software can generally be categorized as a shopping basket that remembers items that are placed for predetermine about of time. When a shopper inputs his/her shipping address, taxes and shipping costs can also be calculated from within the shopping cart. For the merchant, the shopping cart also provides important information, which is often transparent to the shopper including a cart number to track the order, as well as information to provide the customer with limited tracking details about the customer. Online Shopping Carts Shopping carts through electronic commerce is a piece of software that acts as an online stores catalog and ordering process. The purpose of a shopping cart is it allows the merchant to be able to manage online sales through inventory control as well as collect customer data and information when the customer has complete their order. The purpose of the shopping cart for the customer is it allows the customer to store all the items they would like to purchase in one central location, add and review the products/order and submit payment. The shopping cart is the final review before payment information is collected and submitted. The shopping cart feature can be basic to advance depending on the size of the online business. Basic Features Some of the basic and common features of an online shopping cart which are more beneficial to the customers......

Words: 1080 - Pages: 5

Premium Essay

Online Shopping

...A Project Report On “Online shopping” Submitted in partial fulfilment of the requirement for the award Of BACHELOR OF BUSINESS ADMINISTRATION (CAM) SUBMITTED BY- Shubham Pal BBA CAM 2nd ( Evening ) 02321001910 UNDER THE GUIDANCE OF Ms. Shivani Gupta Asst. Prof. ( IT ) IDEAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY (Guru Gobind Singh Indraprastha University) Acknowledgement An undertaking such as this is never the work of a single person and this study is no exception. I, At a very outset thanks and express my gratitude to all those who directly or indirectly helped me a lot in the completion of the present project work and encouraged, inspired and enthusiasts me in the moments of and made it possible for this report to be in your hand today. First of all I wish to express my profound feeling of gratitude and indebtedness to my project guide MS. SHIVANI GUPTA ASST. PROFESSOR IIMT for sparing her time during completion of this project work. I thank her whole hearted. Shubham Pal BBA CAM 2nd (Evening) Enroll no: 02321001910 CERTIFICATE This is to certify that SHUBHAM PAL pursuing B.B.A (CAM) from IDEAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY has completed this file under my supervision and guidance. He has taken care of all necessary aspects and shown interest and utmost sincerity during the completion of the project file to my full satisfaction. I clarify that the......

Words: 4330 - Pages: 18

Free Essay

Ideo Case

...IDEO Strengths * Globally reputed design firm, which has won lots of awards and accolades to show for its competency in proving solutions. * Innovation driven firm, which consists of employees from wide ranges of background, both culturally and technically. This helped to provide a diverse way for approaching a problem and coming up with its solution. People with different perspectives helped to modify and refine the solutions, which helped IDEO to provide innovations to wide ranges of services. * Structurally the firm’s management is flat, meaning that there is no hierarchy and bureaucracy within the project team. This helps everyone to feel essential to the team and contribute equally. * They give a lot of emphasis on trying to develop an insight to the actual problem clients are facing, which enables them to use general tools employed in those types of problems. Their product development process is well thought out, tried and tested. They depend on brainstorming sessions to come up with ideas that provide sustained creative solutions. * IDEO is evolving constantly with time, focusing on working more closely with its clients and external agencies in order to provide them better solutions and reduce their project execution times. * IDEO had a unique way of approaching a problem. It didn’t come up to a company with the symptom of a problem but rather focused on unearthing the root of the problem. It’s not that it had extensive knowledge on the field...

Words: 666 - Pages: 3

Free Essay

Ideo Case

...IDEO Strengths * Globally reputed design firm, which has won lots of awards and accolades to show for its competency in proving solutions. * Innovation driven firm, which consists of employees from wide ranges of background, both culturally and technically. This helped to provide a diverse way for approaching a problem and coming up with its solution. People with different perspectives helped to modify and refine the solutions, which helped IDEO to provide innovations to wide ranges of services. * Structurally the firm’s management is flat, meaning that there is no hierarchy and bureaucracy within the project team. This helps everyone to feel essential to the team and contribute equally. * They give a lot of emphasis on trying to develop an insight to the actual problem clients are facing, which enables them to use general tools employed in those types of problems. Their product development process is well thought out, tried and tested. They depend on brainstorming sessions to come up with ideas that provide sustained creative solutions. * IDEO is evolving constantly with time, focusing on working more closely with its clients and external agencies in order to provide them better solutions and reduce their project execution times. * IDEO had a unique way of approaching a problem. It didn’t come up to a company with the symptom of a problem but rather focused on unearthing the root of the problem. It’s not that it had extensive knowledge on the field...

Words: 666 - Pages: 3

Premium Essay

Shopping

...Socioeconomic Status and Food-Insecurity in Single-Mother-Families Rana Hassan & Douaa Mostafa Shopping List Project, Highway to Health 2000A Tuesday, November 18th , 2014 Introduction: In Canada, women’s health is affected by several social, economic and physical determinants. Single mothers are women, who are single, divorced, widowed or separated and care for one or more child with no assistance from a spouse. Single-mother families constitute 13% of Canadian families and they are more likely to experience a lower quality of life compared to families with two parents [3]. Also, poverty rates among families led by single mothers remain unacceptably high compared to the other demographic groups [3]. In 1999, poverty rate in single mothers was 51.8%, which is five-fold greater than the poverty rate among two-parent families (10.4%) [2]. Despite Canada’s efforts to reduce poverty among single-mother-families, the percentage of poor children living with their mothers continued to grow substantially over the last two decades [3]. Many studies conducted in Canada and the United States demonstrate that single mothers are significantly more likely to be young (less than 25 years of age), generally unhealthy, on welfare and poorly educated [9]. Also, single mothers tend to have higher rates of unemployment due to their deteriorating health states and their lower educational backgrounds [9]. The financial situation of a single-mother-family is worsened by additional......

Words: 2539 - Pages: 11

Premium Essay

Shopping

...Shopping. When we want to buy something we go to a shop. There are many kinds of shops in every town or city, buy most of them have a food supermarket, a department store, men’s and women’s clothing stores, grocery, a bakery and a butchery. I like to do my shopping at big department stores and supermarkets. They sell various goods under one roof and this is very convenient. A department store, for example, true to its name, is composed of many departments: ready-made clothes, fabrics, shoes, sports goods, toys, china and glass, electric appliances, cosmetics, linen, curtains, cameras, records, etc. You can buy everything you like there. There are also escalators in big stores which take customers to different floors. The things for sale are on the counters so, that they can be easily seen. In the women'’ clothing department you can find dresses, costumes, blouses, skirts, coats, beautiful underwear and many other things. In the men’s clothing department you can choose suits, trousers, overcoats, ties, etc. In the knitwear department one can buy sweaters, cardigans, short-sleeved and long-sleeved pullovers, woolen jackets. In the perfumery they sell face cream and powder, lipstick, lotions and shampoos. In a food supermarket we can also buy many different things at once: sausages, fish, sugar, macaroni, flour, cereals, tea. At the butcher’s there is a wide choice of meat and poultry.. At the bakery you buy brown and white bread, rolls, biscuits. Another shop we......

Words: 431 - Pages: 2

Premium Essay

Ideo

...Q.1 Yes, IDEO should accept the Visor project and Mr. Boyle should compel the Handspring management to push the dates of release for producing a killer product. Even though the same team would be spearheading the new project, the customer base and the applications planned for the Visor would be a wider circle. Palm V was intended to appeal to women customer, to ensure operations performed on it was efficiently carried out and to be produced at a size thinner than its predecessor. But the Visor aims to full fill the needs of the gamers, pagers, travellers, music lovers and the like, apart from the day-to-day operations that the Pilot V was depicted for. Hence the time required for the Phase 0 and I would be longer than they took for the Pilot V. The software would also differ now that Visor was to use ROM cards. One major problem for the team would be that they are the ones who already designed the Palm V and it is highly likely that their ideas would be nothing different from those put forth during the brainstorming done for the Palm. Hence it would be preferable to give the team more time to understand the new customers that the product would be catering to. Q.2 IDEO’s success can be attributed to the change that it had adopted in order to enable its employees to think out of the box. It is not a surprise that IDEO is one of the leading designers in the Silicon Valley which is mainly due to the atmosphere provided by the management. The employees are allowed to recreate......

Words: 485 - Pages: 2

Premium Essay

Ideo

...deoIDEO PRODUCT DEVELOPMENT 1. Yes. IDEO should accept the Visor project, but they could persuade Handspring’s management to change its launch timings to produce a better result. 2. IDEO is a firm that specializes in product design and innovations; it also provides services in packaging design, product research, executive training and education on innovation, and strategic consulting services .It is set up as a collection of studios (14 as of circa 2004) of about 10-20 people each. Each studio is operated on a profit and loss basis, and studio heads are not hired from the outside but come from within. The real innovative work at IDEO is done through project teams. It has something similar to a matrix-like structure. Projects operate across studios, drawing people from different studios. Project teams can have as few as three or four, or as many as a dozen members. Once projects are finished, the teams disband and employees move to other projects and hence the employees have a good circulation of jobs. IDEO’s signature process: learning about customer needs and experiences as the basis for innovative and rapid product design. Three values seem to infuse the learning and evaluation process throughout: user desirability, business viability, and technical and manufacturing feasibility. They involves rapid prototyping of ideas. The 5 different process involved are Phase 0 (Understand/observe), Phase 1(Visualise/realize), Phase 2 (Evaluating /Refining), Phase 3......

Words: 385 - Pages: 2

Free Essay

Shopping Cart

...Identifying software requirement Introduction. Purpose The Online Shopping Mall (OSM) web application is intended to provide complete solutions for vendors as well as customers through a single get way using the internet as the sole medium. It will enable vendors to setup online shops, customer to browse through the shop and purchase them online without having to visit the shop physically. The administration module will enable a system administrator to approve and reject requests for new shops and maintain various lists of shop category This document is meant to delineate the features of OSM, so as to serve as a guide to the developers on one hand and a software validation document for the prospective client on the other. Scope Initial functional requirements will be: - • Secure registration and profile management facilities for Customers • Browsing through the e-Mall to see the items that are there in each category of products like Apparel, Kitchen accessories, Bath accessories, Food items etc. • Adequate searching mechanisms for easy and quick access to particular products and services. • Creating a Shopping cart so that customers can shop ‘n’ no. of items and checkout finally with the entire shopping carts • Regular updates to registered customers of the OSM about new arrivals. • Uploading ‘Most Purchased’ Items in each category of products in the Shop like Apparel, Kitchen accessories, Bath accessories, Food items etc. • Strategic data and graphs for......

Words: 1735 - Pages: 7