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If Assignement

In: Business and Management

Submitted By coeychin
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Bachelor of Science (Hons) Actuarial Science
Bachelor of Science (Hons) Financial Mathematics



Pick a multinational enterprise (MNE) from Table 1 below and answer ALL questions.

Table 1: List of Multinational Enterprises | Acer Inc. (Taiwan) | Aeon Co. Ltd. (Japan) | Adidas AG (Germany) | Carrefour (France) | Honda Motor Co. Ltd. (Japan) | L’Oreal Group (France) | Nokia Corporation (Finland) | Panasonic Corporation (Japan) | Tesco PLC (UK) | Wal-Mart Stores Inc. (USA) |
(a) Briefly describe their business operations in its home country and other foreign countries (3 foreign countries at least), as well as their financial performance over the last five years. (12 marks)
(b) Analyse how changes in Balance of Payments, exchange rates and macroeconomic conditions in their home country and other host countries (3 host countries at least) where their foreign operations located could have influenced the selected MNE’s business strategies. (18 marks)
(c) Explain any good business model(s) or strategies that you think a Malaysian company in the same industry could learn from the MNE you analysed. (6 marks)
Citation of references and source of information (4 marks)
Presentation skills (fluency of presentation, slides preparation and flow of presentation, writing skills in 10 pages report) (5 marks)
Response to Q&A (5 marks) [Total: 50 marks]
Other Requirements
Students are required to group themselves into a group consists of a minimum of 4 or a maximum of 5 members and register their grouping with their lead lecturer/respective tutor the latest by Week 3.

Each assignment group is required to select one multinational enterprise from the list provided. Assignment groups from the same tutorial group are not allowed to choose the same multinational enterprise. Students should register their groupings and selected multinational enterprise for analysis with their respective tutor by Week 3 or ten (10) marks will be deducted for any delay in registration. No changes are allowed after the submission. Lead lecturer’s approval must be obtained if there is any change in the number of students due to withdrawal from the unit.

Presentation for this group assignment will be held in Week 10 and Week 11 (time and venue to be decided by the respective tutor). Each group will be given 25 minutes for the presentation and there will be 5 minutes of Q&A session.

Standard format should apply to the preparation of PowerPoint slides such as Arial, minimum font size of 16 Bold (maximum font size of 20), suitable colour background and bright/clear colour font.

Students are required to submit both hardcopy and softcopy of the presentation slides ON THE DAY of presentation. For hardcopy, print 2 slides per page and does not exceed 25 slides. Students are reminded to include mark sheet provided below as the cover page of the hardcopy for submission. Besides that, students are advised to include the following as Appendix to their presentation slides (these will not be included in 25 slides): (1) List of references (APA format)
(2) Data, charts, tables or other relevant information to support your analysis (if any)
For softcopy, save the files/works in the following folders and burn into a CD: PowerPoint slides, list of references (APA format), articles & web pages, MNE’s annual reports, other macro-level data.

Do not use comb binding and transparency cover for submitted assignment (PowerPoint presentation slides). Just staple and punch two holes.

All assignment groups are required to submit their assignment work to their respective class representative and class representative should submit in all the collected works to his/her respective tutor during the tutorial class. (Please refer to Late Submission Penalty Clause in the Unit Plan).

Any assignment groups that are caught plagiarising or letting part or whole of their work to be plagiarised will be penalised, with all the groups involved be awarded ZERO (0) mark for the assignment. In addition, the students involved could face disciplinary action from the University (please read Plagiarism in the Unit Plan).

SELECTED MNE: Adidas AG NAMES | STUDENT ID | 1)Chin Mee Ling | 1200486 | 2)Kong Min Yue | 1200752 | 3)Ooi Tzyy Ling | 1106676 | 4)Wendy Ong | 1200912 | 5)Yeap Kharmen | 1201224 |

Areas of evaluation | Marks Allocated | Marks Awarded | Describe MNE operations and financial performanceAnalyse changes in MNE’s business strategiesLessons to Malaysian company in the same industryCitation of references and sources of informationPresentation skillsResponse to Q&A | 12 marks18 marks6 marks4 marks5 marks5 marks | | Total | 50 marks | |


EXAMINER’S NAME: ____________________________
SIGNATURE: __________________ DATE: __________


For most academic work, the APA referencing style is required. You must acknowledge all borrowed work in the text. If you have used an idea or information, but put it into your own words, you simply give the author’s surname and date (e.g., McLaren, 2005). If you have quoted word for word, you must also give the page number (e.g., McLaren, 2005, p.59).

At the end of the piece of writing, you will give a list of references in alphabetical order by author, with consistent punctuation as in the examples below. For detailed, specific information, visit or the APA Publication Manual website: (no full stop after “org”). For most of your references, this is the pattern:


Author’s (or authors’) surname or surnames, followed by initials. Date. Book title (in italics). Edition (if not the first). Place of publication. Publisher.
Example: Myers, B. (2004). Principles of corporate finance. (3rd ed.). Kuala Lumpur: McGraw-Hill.

Articles in Books

Author’s (or authors’) surname or surnames, followed by initials. Date. Article title. Book title (in italics). Edition (if not the first). Place of publication. Publisher.
Example: Blunt, J. (1998). Various methods for investment appraisal, in Brooks, R. Perspectives in corporate finance, Melbourne: McGraw-Hill.

Articles in Journals

Author’s (or authors’) surname or surnames, followed by initials. Date. Article title. Journal title (in italics). Number. Issue. Page numbers.
Example: Jones, B. (2005). Agency theory in finance. Journal of Finance. 289(3), 42-45.


Cite reports by author if an author’s or authors’ names are given. Otherwise, use the report title, excluding A, An or The.
Example: CAPM and its importance, The. (2003). Wellington, N.Z. Finance Department.

Conference paper published in proceedings

Ng, C. Y. Efficiency of Bursa Malaysia, In Structures of capital market, Proceedings of the UTAR Conference, Kuala Lumpur, Malaysia, April 5-9, 2005, Lim, Y. M.; Pearson: Kuala Lumpur, 2005.

Conference paper given but not published in proceedings

Ng, C. Y. Efficiency of Bursa Malaysia. Paper presented at the meeting of the UTAR Conference, Kuala Lumpur. April 2005.

Newspaper and non-scientific magazines article

Smith, J. B. Pollution problems. The Star, August 8, 2005, pp. 2-4.

Report with no named author

Efficiency aspects of the IPO; UTAR Conference Board: Kuala Lumpur, Malaysia, 2005.

Ph.D. dissertation

Sun, T. (2005). Changes in 36 strategies for today’s business world. Unpublished doctoral dissertation, Universiti Tunku Abdul Rahman, Malaysia.

Electronic reference

Aik, N. C. (2005). Role of reference elements in the selection of resources by finance undergraduates [Electronic version]. Journal of Banking and Finance, 5, 117-123.

Aik, N. C. (2005). Role of reference elements in the selection of resources by finance undergraduates. Journal of Banking and Finance, 5, 117-123. Retrieved 28 November, 2005, from


Citation in the Text

1. When a work has more than two authors, cite all of the authors the first time the reference occurs in the text. In subsequent citations, include only the surname of the first author followed by “et al.” (insert a period after “al”) and the year. For example,

First citation in the text:

Eugene, William, and Rosemary (2005) found that …

Subsequent citations in the text:

According to Eugene et al. (2005) …

2. When a work has two authors, each author’s surname must be cited every time the reference occurs in text.

First citation in the text:

Eugene and Rosemary (2005) found that …

Subsequent citations in the text:

According to Eugene and Rosemary (2005) …

3. To cite a specific part of a source as a direct quotation, indicate the page number of the source and abbreviate the word page (p.), in addition to the author’s name and year. For example,

“……” (Tom & Jerry, 2005, p. 32)

“……” (Tom & Jerry, 2005, pp. 32-36)

4. To cite two or more works within the same parentheses,

i. If the works are of the same authors in the same order, arrange them by the year of publication.

ii. If the works are of different authors, arrange them in alphabetical order and separate them by semicolons.

For example,

…. (Gibson, 1992, 1999; Gilson, 2002)

… (Hoffman, 1999a, 1999b, 2002)

… (Hilton, Lloyd, & Dell, 1999; Paul, 1992; Walton, 1988)

Language Explained:

CITING means formally recognizing, within your text, the resources from which you have obtained information.

BIBIOGRAPHY is the list of sources you have used.

REFERENCE is the detailed description of the item from which you have obtained your information.

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