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If I Were a Cmo

In: Business and Management

Submitted By amritabiswas
Words 1787
Pages 8
If I were the CMO of P&G, India

* Company Background
The Procter and Gamble company is the world’s largest and most profitable fast moving consumer goods company headquartered in downtown Cincinnati, Ohio, US. In 2012, we have recorded $64billion in net sales and $10billion in net income. Out of the 50 leadership brands that are most common and powerful household names, 25 brands are our Billion dollar brands, each generating more than $1 billion in annual sales.

* P&G and Indian Market Summary
Out of the 3 subsidiaries of P&G in India, two are listed. They are Procter and Gamble Hygiene and Health Care Ltd. and Gillette India. The other one is no listed and is a 100% subsidiary of US parent Procter and Gamble Home Products. The brands touching people’s life everyday with a pledge to make it better are Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral-B, Head and Shoulders, Wella and Duracell. India plays a pivotal role in FMCG market share due to several reasons. * It’s GDP(PPP) is the third highest in the world. * It houses one of the largest growing population of the world. * Rising disposable income at hand.
Therefore, our market research should be thourough, our strategies impeccable and our implementation methodical. * Current Indian market scenario
38% of the total P&G sales comes from the Developing countries while India has one of the smallest market with $1 billion sales. P&G has been under performing in the past years. As a CMO of P&G India, the onus lies with me to take P&G to its desired heights.
Target
Market

Aware
Open to Trial

Most Often Used
Regular User

Recent User

Trier (Non – Rejectors)

Loyal

Target
Market

Aware
Open to Trial

Most Often Used
Regular User

Recent User

Trier (Non – Rejectors)

Loyal

General GAP...

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