...lose its cushioning properties. The mid-sole of the shoe is made out of small individual energy capsules which provides cushioning while storing and releasing energy more efficiently. The foam is designed to be durable under all conditions. The upper part of the shoe uses TECHFIT technology (durable elasticated material) with power bands engineered to stabilise your foot as it moves without compromising comfort. A soft mash inside the shoe is designed to fit like a sock. The design of the shoe addresses the “need for speed” and fights fatigue, to improve endurance and increase energy. The running shoe will be available in four colours black, pink, green and grey, and will be positioned in the market as a premium running shoe. The current South African market for running shoes is broad and versatile. The target market comprises of both male and female of LSM 7-9. They are concentrated in urban areas and within the age group of 18 - 40. These individuals are health conscious and do not mind spending to improve on their health. It would appeal to physically active people and runners at all levels; both professional and casual. This target market is brand loyal and would rather spend their money on their preferred brands rather that less expensive alternatives. The table below represents competitor products that are currently available on the market have been identified as as direct competition for the Energy-Boost shoe: Product 1: Nike Flyknit Lunar1+ | Product 2:...
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...Introduced in 2005, the Vibram FiveFingers (VFF) shoe has become a highly visible figure in the world of athletic shoes and has gained a sizeable chunk of the minimalist shoe market. The Vibram FiveFinger Shoe was originally intended for yacht owners that wanted to maintain their grip on the deck without compromising the barefoot feeling. The VFF has gained many accolades since its inception one of them being Time Magazine’s best inventions of 2007. The shoe’s entrance into the world of athletic wear began when one of the CEO’s of Vibram America noted the FiveFingers had potential for a barefoot running shoe. (Vibram1) The market for the shoe now is now primarily aimed at people that are outdoor enthusiasts and the people that are involved in the minimalist shoe craze that has become increasingly popular across the globe in the past few years. The book Born to Run sparked much of the interest in the benefits of running barefoot and the book has helped the natural running movement receive national attention and the Vibram FiveFingers shoe has ridden that movement to popularity and profitability. (Walker 1) Vibram FiveFingers target market mainly consists of athletes and outdoor enthusiasts. The design and functionality of the FiveFingers is what appeals to their target market. The shoes fit the foot like a glove and provide a barrier between the foot and the ground. This mimics the “barefoot” feel while providing some protection to the foot from the elements. The proponents...
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...to go to the shoe's deparment which is in second floor of macy's store. and i will explain the 5ps and image of the brand. the brand i choose is michael kors. my first impression of the brand is simply elegant, luxurious and sophisticated the disign of shoe is ease, luxury and simplicity, high fashion which well suit to the modern women taste and lifestyle. product-Michaelkors' shoe comprise quality materials(leather), proportion, shape, sleek style and versatility which give custmor sense of comfortable and relexed fit. there are variety of styles shoe for women wear to different occassion, such as pumps, sandals, wedges, platforms, flats and boots. Each shoe design meet the needs of customer. shoes' price point sell for about $100-$600. property-michael kors shoe brand is located in the core of the shoe's department. the fixture are very bright and mostly clean white. from the outside passing by, i can se that the inside is very pearl white and bright from the light which showcase the quality, luxurious colors and usability of the product. the ambience fits to the brand image. the display and layout of the space is simplic,organzied ,minimumlist which associate to the signiture style of the brand. each shoe is displaied in grid grass shelf and table which obvious show the product to customer. the big advertise present in the store which a women comfortable sitting, reading and enjoying the leisurelly time provide sensory pleasure and reflect the brand statement...
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...Nyke- The Final Project Yvonne Pearce Thomas Edison State College Principles of Statistics (2014Feb STA-201) April 20, 2014 Thesis People are the same. We all have similar body characteristics. We all generally have two eyes, two hands and two feet. Most of us also wear shoes. But producing shoes of varying sizes is expensive and time consuming. Nyke is proposing a plan to cut the cost of their production of shoes by only making one universal size shoe for their customer base. We will look at a sample of data obtained by this company and determine if this is statistically the best plan moving forward for this company. Data Observations A statistical study is only as good as its raw data. Nyke has provided a sample of thirty five of their customer base shoe sizes, heights and genders. This is a really small random sample based on the gross production of shoes already being produced by Nyke, however, we can make some recommendations based on these numbers. We will assume these numbers are correct, and the process of picking these data points were random. Statistical Testing There are many tests we can run on this sample of data to determine if it is viable. First we need to turn this data into numbers that we can use in our equations to calculate our values. So we need to convert the numbers into the mean, median, mode, range of values, x, x2 and the standard deviation of the data. Second, we will use the data to construct several graphs, such as a boxplot, histogram...
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...In the Fact Patter, Charlotte McMann developed a methodology to help individuals identify their perfect fit for a running shoe. McMann spent most of her time researching and conducting tests which received a high percentage of approval rating. She then decides to maximize her benefits by opening her own retail store. Mathew her lawyer recommends her a couple of ideas, one being opening a Limited Partnership, and suggesting himself as the Limited Partner, offering contributions towards the opening of her business. Throughout the processes of Charlotte opening her business and gaining profits she faces numerous difficulties. Mathew Stinson, suggested Charlotte to operate her company as a Limited Partnership and offered himself as the Limited...
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...Tori in the corner of my eye moving her hand back and forth to tell me she wants that spot. This is my spot I don’t want to move, but she already hates me, she doesn’t need to hate me any more. I slowly stepped out of place and trudged to the back of the line. I hate her, she is so mean. The next day at school was unusual because Tori invited me to sit by her at lunch. At that point I knew something was going on. “So, Amelia, we just felt since you are on the team, we want you to do initiation, what you will be doing is going to the haunted woods, find the pink ballet shoe and come back within 10 minutes,” Kylee explained. The sun shone through the windows, making all the dirt on the tiles more noticeable. “If you are going to do it you will have to let us know by the end of the day, it will be held today after practice,” Tori said. I tried not to react because this was my one chance to fit in, all I want is to fit in. “Ok,” I replied after swallowing my ham sandwich, “I will let you know as soon as possible.” I don’t want to do this. Going in the woods alone. I hope Beatrice can walk with me to the woods, I don’t want to go with just Tori, Tarra, and...
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...product is named Run On. Our new type of running shoe has built in socks and is effortless to slip on and off. The socks will be made out of bamboo fabric because it has a soft texture and is durable. The bamboo sock will help absorb the impact when running. The midsole is gonna be thinner for a lightweight running shoe. The shoe also has magnets attached to the shoelaces for a quick and simple snap on. Our shoes has little holes on the bottom allowing air to move through the shoe to cool off your feet. While you are exercising the sock is able to disperse the sweat from your feet into different areas of the sock. This allows your feet to cool off faster. This will help you run longer distances....
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...Summary: SHOE CORPORATION OF ILLINOIS produces a line of women’s shoes that sell in the lower price market. Profits averaged from 30 cents to 50 cents 10 years ago while today due to the labor and material costs, the profit is only from 25 cents to 30 cents. Production at both the company’s plants total 12,500 pairs per day. SHOE CORPORATION OF ILLINOIS offers 100 to 120 different products to customers each year. Being a small shoe producer, the President Allison, feels that the only way for a small independent company to be competitive is to change styles frequently, taking advantage of the flexibility of a small organization to create designs that appeal to customers, while other big companies produce large quantities of stable shoes which cuts the prices of constant changes in production processes and sales representatives. The new shoe design launch includes a number of bureaucratic steps which slows down the process and makes some employees to feel that the final approval is just a snap judgment of the president. The firm’s structure is vertical with centralized decision making and there exists some serious employee or interdepartmental conflicts. The president recently hired some consultants and installed sophisticated computers to initiate internal communication but the there is a resistance to change. 1. Leadership errors: Even though in the case, the management decides to innovate, it is also mentioned that the President of the firm sometimes wishes to produce only...
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...projections 14 Recommendations 16 References: 18 Appendix 1 20 Appendix II 21 Appendix III 22 Company Background Atos Shoes Inc. was founded in 2005, and the headquarters is located in Toronto Ontario with the primary manufacturing facility located in Kitchener-Cambridge Ontario area. Atos shoes offers a unique approach to athletic footwear, in its ability to offer customers different insole options to customize the fit to each individual. Atos is a new player in the running shoe market and is targeting not only the high performance runner, but also the recreational runner, especially trying to target active families. Atos shoes have seen a steady growth in the home and domestic market. The company is looking to enter the foreign market, while continuing to keep production in Canada, to maintain the level of quality and performance that it is known for. Mission Statement Atos Shoes specializes in athletic running shoes for the entire family, no matter the performance level. The focus of Atos Shoes is to provide a quality running shoe, with a customizable insole to provide optimum comfort for the runner. We are a fully owned and operating company with the headquarters and manufacturing located in Canada. We strive to be...
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...Good running shoes will help you avoid serious foot problems that can plague those who love to run. Ill-fitting shoes can lead to blisters as well as serious foot injuries. It's important to keep your feet protected with shoes that fit, and to also replace worn shoes as soon as possible. Men's Running Shoe ASICS Men's Gel-Contend 2 Running Shoe is a great deal at $39.98 to $59.95. When you should be replacing worn shoes every approximately 400 miles, you don't want to spend hundreds on replacing the shoes, which could happen every few months if you're an avid runner. The shoe has a padded tongue and rear GEL cushioning that will help to support and comfort the foot. They come in a few colors like white, red and black or a flashy green, white...
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...livable and industrialized city, acknowledged as Manila’s cleanest city, home to the makers of quality hats and bags, and well-known for its local creators of high-quality shoes, earning its title the “Shoe Capital of the Philippines” is a City known to be Marikina. The researchers aim to present facts about the history of the city’s shoe industry and its background on how it came to be called the “Shoe Capital of the Philippines”. In this paper, they wish to provide answers to some queries regarding the shoe industry of Marikina. An analysis of Marikina’s shoe industry and the cultural preservation of the place are discussed in the paper. The theory of Karl Marx and Frederick Engels’s theory about the Mode of Production is used to examine the significance of the Marikina shoe industry to its people. The effects of the shoemaking industry to the Marikina’s tourism development are also studied in this paper. Tourism benefited from the title given to Marikina as the “Shoe Capital of the Philippines”. It paved the way to the establishment of different tourism related enterprises and tourist-related activity in the area. As the researchers study took place, they discovered new knowledge about the city and its industry which gave them awareness on how the major industry of Marikina, the shoe making industry, affects their community and livelihood. THE HISTORY OF MARIKINA Before the Philippines was conquered by the Spaniards, Marikina used to be occupied by river-dwellers or...
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...in reached the man he had her shoe. I grabbed Wei Ping and immediately went home. It couldn’t have been Xing Xing. The girl at the festival was dressed in an extravagant dress and Xing Xing was in her tattered dress. I heard someone coming up the driveway. The man come to announce the Prince was coming to find the girl who had lost her shoe at the festival. “I’d like to put my name down’” I blurted out. “I’ll put my name down as well mother’”: sad Wei Ping. There was no point in putting Xing Xing’s name down; no man would want her. The man took our names down and soon left. When the man was gone Wei Ping questioned me. ‘But mother we weren’t the ones wearing the shoe’” said Wei Ping in a soft voice. “They won’t know that,” I replied. The next day I frenzied to get everything ready for the Prince’s arrival. I made Xing Xing go around and clean the cave. Wei Ping sat on the kang impatiently waiting for the Prince to arrive. Everything was so rushed, I didn’t t think we could do it. Just as I sat down I heard something coming up the driveway. I looked out the door. “The prince is here’” Wei Ping yelled with excitement. Wei Ping looked beautiful in her summer yellow dress. Her hair was done up in an amazing bun. She was more than ready. I really hope the shoe fits her. “Anyone home,” a voice called out. “Come in,” I said. The prince looked very handsome yet he didn’t look like I expected him to. I decided to try the shoe on first. It didn’t fit Wei Ping is our last chanced otherwise...
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...Monae’s Shoe Store Marketing Plan Company Address 2106 Boulevard Circle, Colonial Heights, VA 23834 Phone: 804-524-1240 Fax: 804-524-1212 Email: monaesboutiqueshoestore@gmail.com Website: monaesboutiqueshoestore.com Student: Aungel Williams Professor: Donna Falloon MKT100 February 2,2014 Table of Contents Executive Summary 3 Swot ANALYSIS 4 Strengths 4 Weaknesses 5 Opportunities 5 Marketing Objectives 5 Marketing Objectives 5 MARKETSEGMENTATION…………………………………………………………………………………………6 Product, Price, Promotion and Distribution Strategies 7 Products or Services 7 Pricing Strategy 8 Promotion Strategy 8 Distribution Strategy 9 Appendix/References 10 Executive Summary * Monae’s Shoe Store is an upscale store for women of fashion and style that will carry only top of the line quality in women’s shoes and accessories seven days a week. MSS selection will range from the basics of comfortable flats, scandals, and the trendy stiletto shoes and boots. When it comes to trendy, nice looking shoes, aesthetics are prioritized more than fit. This is evidenced by the fact that women wear high heels shoes with narrow, pointy toes. Clearly these shoes are not comfortable, but they look so nice and that is what counts. MSS shoes and accessories will be purchase through sales of sizes, colors, and styles to fit for all customers base. MBSS can receive a customer’s needed size within two days rush over night shopping is available at additional cost...
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...array of opinions. In looking at the reviews, the three disadvantages listed are the size of the shoe, people are suggesting to get the shoe a half size or a full size up so that they will fit more comfortable as their were issues with the width of the shoe and the heel rubbing on the shoe as well as the toe box being too tight due to the logo ornanment on the toe. Another disadvantage of the shoe was the comfort of the shoe, once people purchased a comfortable style their were complaints about not being able to wear them all day long becauase of the flatness and lack of support of the shoe. Lastly the availablitly of various styles, people want a certain style of this shoe, weather it’s the simple classic black ballet flat or, the matta logo, or a certain color, people search for the certain style/color combination that they perfer in this shoe. The common advantages found amongst the consumers in these reviews are, the style, regardless of any discomfort or price, people are willing to wear and purchase this shoe at varioius price points and lack of comfort because of style. The comfort, Some consumers find this shoe to be extremely comfortable as they have held onto a pair and wore them down until they couldn’t wear them anymore because they were so comfortable and eventually purchased another pair. Versitility is also another advantage that the consumer has found in this shoe, they are able to wear their work...
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...branding. It will also focus on the history of Nike and how this company has been successful in their marketing efforts and their chosen celebrity endorsers. Introduction A product’s brand name has become an extremely important factor. It is the deciding factor in consumers’ final decision of whether or not to purchase a product or service. The brand in today’s market Prior to Nike, there were two visionary men, Bill Bowerman and Phil Knight, who pioneered a revolution in athletic footwear that redefined the industry ("Nike, Inc.:History," ). After years of their ideas being ignored, they established a partnership and convinced Japan to allow them to become U.S. distributors of Japan’s Tiger shoe which in turn opened the door to allow Bowerman to make changes to the Tiger shoe to make it a light weight and better. This led to the establishment of Nike. By 1971, there was a third individual, Jeff Johnson, the first full time employee, who created the marketing materials for Nike. Brand is clearly defined as a promise to the consumer which tells them what to expect from the products and services being offered and how it differentiates from competitors it is the basis for sales and incorporating a committed customer base. The American Marketing Association (AMA) defines brand as one of the following: * Name * Term * Sign * Symbol * Combination of any of the above Intended to identify goods and services of one seller(s) from another. In 1971, the brand...
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