Premium Essay

If You Build It They Will Come

In: Business and Management

Submitted By jayasinghal
Words 717
Pages 3
Summary - If you Build it, will they come??
Innovation and new Ideas are valuable and change the prospective of any Industry however before jumping to conclusion it is important to know the market and analyze if there is market and if the space if profitable enough. As explained in book, most of the startups fails because they do not test market early on and concentrate on product and idea than the feasibility of it. To succeed the same, the author defines a process “Ready, Aim and Fire”. I will an example of consulting company who works with two financial angles first is to work with entrepreneurs and incubator companies with a percentage of share and second to work with middle sized companies with direct money transactions.

READY
First is to understand the market on multiple fronts including size, growth rate, emerging trends, competitors and expert viewpoints. All these factor are essential in understanding the concept and underlying idea. As stated by Steven Johnson in “Where good idea come from”, “The trick to having good ideas is not to sit around in glorious isolation and try to think big thoughts. The trick is to get more parts on the table.” To bring new part you don’t only need to understand what is already on the table and what competitors are doing to bring something new.
Example: The more players an industry has more consumer friendly it becomes. It not only give power to customers but it forces organizations to distinguish themselves. To improve the customer experiences and to allow small companies to break the market entry barriers and establish themselves. I believe a consulting firm can do lengths. Furthermore, very limited companies work with entrepreneurs as they are often long term risky investment and thus it limits the competitor space. Entrepreneur market is going and a good consultant and subject matter expert of industry can set

Similar Documents

Premium Essay

The Three Little Pigs

...mother said to them, "You are too big to live here any longer. You must go and build houses for yourselves. But take care that the wolf does not catch you." • The three little pigs set off. "We will take care that the wolf does not catch us," they said. Soon they met a man who was carrying some straw. "Please will you give me some straw?" asked the first little pig. "I want to build a house for myself." "Yes," said the man and he gave the first little pig some straw. • Then the first little pig built himself a house of straw. He was very pleased with his house. He said, "Now the wolf won't catch me and eat me." "I shall build a stronger house than yours," said the second little pig. "I shall build a stronger house than yours, too," said the third little pig. • The second little pig and the third little pig went on along the road. Soon they met a man who was carrying some sticks. "Please will you give me some sticks?" asked the second little pig. "I want to build a house for myself." "Yes," said the man and he gave the second little pig some sticks. • Then the second little pig built himself a house of sticks. It was stronger than the house of straw. The second little pig was very pleased with his house. He said, "Now the wolf won't catch me and eat me." "I shall build a stronger house than yours," said the third little pig. • The third little pig walked on, along the road, by himself. Soon he met a man carrying some bricks. "Please will you give me some bricks...

Words: 849 - Pages: 4

Premium Essay

Building Your Own Computer

...Building your Own Computer It is increasingly popular to build your own computer. In most cases, it saves money, and it guarantees you get what you want. It also assures you avoid proprietary designs many companies use to keep you coming to them for new parts. Best of all, having built the system yourself, you become very familiar with that system and with computers in general. People from all walks of life today build their own PCs. Executives, engineers, students, housewives, they all do it today. But, at the same time, pre-built PCs have come down in price quite a bit. Today, one is left to wonder whether it is best to build a PC yourself or to simply buy one off the shelf. I’ll address that here. If you are a real PC enthusiast, this question may be a non-issue. The answer may be as obvious as the color of the sky. This is predictable, of course. When one builds their own PC, they are able to not only understand their PC better because they built it, but they are able to choose each component that goes into their PC. There is really something to be said for choosing your own components, and I’ll go into that further below. There is also a certain sense of satisfaction with having built a PC. One spends a few hours (or less for those more familiar with the process) to put the thing together. Then comes the moment of truth when one hits the power switch for the first time. If it works on the first try, its beer time! But, besides the joy of it, is it worth it? Is it...

Words: 1076 - Pages: 5

Premium Essay

Saturated Fat Vs Unsaturated Essay

...saturated fatty acid that is solid room temperature, and comes chiefly from animal food products. And unsaturated fat is, A fat is lipid at room temperature and comes from a plant. Examples of a saturated fats is cheese, butter, chicken, etc. Examples of unsaturated fats are peanut oil, olive oil, vegetable oil etc. The difference between saturated and unsaturated fat is saturated fat is fatty acids at room temperature and there a solid. Eating foods that contains a lot of saturated fats is bad for body because the level of your LDl(Low-density Lipid protein) goes up. ‘’When you consume saturated fat, The level of low-density lipid protein cholesterol or LDLs increases’’, Most foods people eat have saturated fat in it. It's bad to eat a lot of saturated fats because you can gain weight and you can...

Words: 656 - Pages: 3

Free Essay

Build-a-Bear

...clients that are being served. One company many people would not expect to be on The Fortune 100 list is Build-A-Bear Workshop. For the fifth consecutive year, Build-A-Bear Workshop has been named one of Fortune Magazine’s “100 Best Companies to Work For” and is the only toy retailer on this year’s list. Build-A-Bear scored 62 out of 100 on the list. A woman named Maxine Clark founded Build-A-Bear Workshop in 1997. She is considered one of the true innovators in the retail industry. In an interview for CNN, Clark stated: “In 1997, I withdrew $750,000 from my retirement account to get Build-a-Bear Workshop off the ground. That covered startup costs and the building of the first prototype store. I also secured a bank line of credit for inventory and working capital, with my house as collateral. I knew I wanted to build a multimillion-dollar business with hundreds of units, and I realized I didn't have the ready cash to fund that growth. I knew I'd have to partner with outside investors.” While building the first Build-A-Bear store, there was a story posted in the St. Louis Business Journal about the concept. Through this article, it caught the eye of Barney Ebsworth, who owned a private investment firm with his partner Wayne Smith, They bought in 20% for $4.5 million, therefore Clark had enough money for several years and she did not even open her first store yet! The first Build-A-Bear Workshop opened in the St. Louis Galleria, in which lines were out the door! Clark stated, “In...

Words: 1770 - Pages: 8

Premium Essay

Marketing

...Build-A-Bear: Build-A-Memory In the late 1990s, it was all about the dot-com. While venture capital poured into the high-tech sector and the stock prices of dot-com startups rose rapidly, the performance of traditional companies paled in comparison. This era seemed like a very bad time to start a chain of brick-and mortar mall stores selling stuffed animals. Indeed, when Maxine Clark founded Build-A-Bear Workshop in 1996, many critics thought that she was making a very poor business decision. But as the company nears the end of its first decade, it has more cheerleaders than naysayers. In 2005, one retail consultancy named Build-A-Bear one of the five hottest retailers. The company hit number 25 on BusinessWeek’s Hot Growth list of fast-expanding small companies. And founder and CEO Maxine Clark won Fast Company’s Customer-Centered Leader Award. How does a small startup company achieve such accolades? THE PRODUCT On paper, it all looks simple. Maxine Clark opened the first company store in 1996. Since then, the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing at a steady and predictable 15 percent annually. After going public November of 2004, the company stock price soared 56 percent in just two years. Annual sales per square foot are $600, roughly double the average for U.S. mall stores. In fact, Build-A-Bear Workshops typically earns back almost...

Words: 1963 - Pages: 8

Free Essay

Pipeline Parable

...richest men in the village. They were both bright and hard working. All they needed was an opportunity. One day that opportunity arrived. The village decided to hire two men to carry water from a nearby river to a cistern in the town square. The job went to Pablo and Bruno. Each man grabbed two buckets and headed to the river. By the end of the day, they had filled the town cistern to the brim. The village elder paid them one penny for each bucket of water. "This is our dream come true! "shouted Bruno. "I can't believe our good fortune." But Pablo wasn't so sure. His back ached and his hands were blistered from carrying the heavy buckets. He dreaded getting up and going to work the next morning. He vowed to think of a better way to get the water from the river to the village. Pablo The Pipeline Man: "Bruno, I have a plan," Pablo said the next morning as they grabbed their buckets and headed for the river. "Instead of lugging buckets back and forth for pennies a day, let's build a pipeline from the village to the river." Bruno stopped dead in his tracks. "A pipeline! Whoever heard of such a thing?" Bruno shouted. "We've got a great job, Pablo. I can carry 100 buckets a day. At a penny a bucket that's a dollar a day! I'm rich!. By the end of the week, I can buy a new pair of shoes. By the end of the month a cow. By the end of six months I can buy a new hut. We have the best job in town. We have weekends off and two weeks paid vacation every year. We're...

Words: 5801 - Pages: 24

Premium Essay

Beaver Research Paper

...pounds, and come in two different species that live in the woods and wetlands of North America, Europe, and Asia. The first thing you’ll probably notice about me is my big, paddle-shaped tail. It’s true, I can look a little wobbly when I waddle over land, but in the water, I’m as graceful as a fish. My special tail and webbed hind feet act like a rudder and fins to help me swim, and my soft, glossy brown fur is waterproof so I never get chilly, even in really cold water. And that’s important, because I need freshwater to survive. If I find a lake, pond, or river that looks like a nice place to live, I’ll just burrow into a side bank to make my...

Words: 893 - Pages: 4

Premium Essay

The 3 Little Pigs

...mother said to them, "You are too big to live here any longer. You must go and build houses for yourselves. But take care that the wolf does not catch you." The three little pigs set off. "We will take care that the wolf does not catch us," they said. Soon they met a man who was carrying some straw. "Please will you give me some straw?" asked the first little pig. "I want to build a house for myself." "Sure," said the man, and he gave the first little pig some straw. The first little pig built himself a house out of it. He was very pleased with his house. He said, "Now the wolf won't catch me and eat me!" The second little pig and the third little pig went on along the road. Soon they met a man who was carrying some sticks. "Please will you give me some sticks?" asked the second little pig. "I want to build a house for myself." "Sure," said the man, and he gave the second little pig some sticks. Then the second little pig built himself a house of sticks. It was stronger than the house of straw. The second little pig was very pleased with his house. He said, "Now the wolf won't catch me and eat me!" The third little pig walked along the road by himself. Soon he met a man carrying some bricks. "Please will you give me some bricks?" asked the third little pig. "I want to build a house for myself." "Sure," said the man, and he gave the third little pig some bricks. Then the third little pig built himself a house of bricks. It took him a long time to build it, and it was a very...

Words: 784 - Pages: 4

Free Essay

3 Important Virtues

...We need them to be honest about what is happening in the environment around us, so that we can be knowledgeable. We need them to teach us that honesty gets us further in life. We quickly learn that in the short term lying can get us out of trouble or get us what we want. It can even make it easier to make someone else happy or comfortable in certain situations. But by being honest we build trust which is important for strong relationships, and with honesty comes less stress. When you begin to tell lies you create this alternate reality, which depending on how many lies are told and the extent of your lies, can become difficult for you to remember. This in turn can cause you to make up new lies to save your old lies and create stress for yourself by having to remember it all. As your mother always told you, honesty is the best policy. Our role models should also be reliable. We want to be able to count on them to teach and show us what is right and wrong. You have to rely on your parents or legal guardians to take care of you in the sense that they can supply food, shelter, support and love. You must also...

Words: 1501 - Pages: 7

Premium Essay

Captain Edith Strong

...In a criminal justice organization delegation and empowerment is needed. In order to analyze the role empowerment and delegation serves in this field is simple. When working as a police officer or supportive staff plays two different roles when empowering and delegating the work. For police officers you have to truly motivate them to be passionate about people and convincing them to put their lives on the line to save another. However, for supportive staff in the criminal justice organization empowering them so, they can make a difference behind the lines. To show them how important it is to make sure a file is not misplaced or evidence is not lost. Empowering in a criminal justice organization has to build one’s courage to do the job to the best of their ability. The delegation of work in the criminal justice organization requires trusting an individual to make a decision no matter how small or large it is. When the chief of police sets a task force together to solve a case he is trusting that these individuals will follow the rules and regulations of the department as well as the law. This group will be given a certain amount of power to close the case without always going to the chief for direction. For the supportive staff in a criminal justice organization the department manager may delegate specific people to certain administrative tasks. One person may file, payroll, or secure the evidence, etc. In all a department manager must also trust these individual’s...

Words: 614 - Pages: 3

Free Essay

Miss

...about the film Based on the review written by Roger Ebert (Ebert, 1989) The farmer Ray Kinsella is in the middle of his cornfield when he first begins hearing voices “If you build it, he will come.” Prior to the farmer hearing voices, Field of Dreams is a sensible film about a young couple who want to run a family farm in Iowa. When the voice speaks for the first time the audience is stumped with the thought of this movie turning into a religious based film. The movie develops a fantasy when farmer Ray understands the voice wants him to build a baseball field in the middle of his corn crops so Shoeless Joe Jackson (deceased) can materialize out of the Corfield and come play there. The movie prudently does not try to explain the strange events that happen after the field is built, it depends on a poetic vision to make its point. A specific speech in the movie describes baseball in a simple and true way, which ultimately describes the goal of the players who emerge from the cornfield, which is to simply play they game they love. The believable relationship created by the young couple Ray and Annie develops the theme that love means sharing your loved one’s dreams. Field of Dreams will not appeal to realists, it is made up of fantasies but stays true to what the plot promises, “if you build it, he will come.” Shoeless Joe Jackson does not return from the dead to save the world, but to answer the cry of a baseball legend. Based on the article published in the New York Times...

Words: 1984 - Pages: 8

Premium Essay

Credibility In Actions Speak Louder Than Words

...To me a person builds credibility as a professional on their word, knowledge and presents. If you are well educated in the subject i think it builds credibility for the things you can do and accomplish. Also, with your knowledge i trust your judgment much more. I don't take people's word of mouth for much. I am a Strong belief in the phrase “ Actions speak louder than words”. So someone can tell me all they want but they have to prove it to me and in resture i find that benefiting the person. Another is presents. If you show up to a pt clinic and the PT person smells like liquor or smells bad and are not doing their job right then i don't credit them anything. Right now i am trying to build my credibility on if i tell you something i will keep...

Words: 424 - Pages: 2

Premium Essay

Persuasive Essay On Piping Plovers

...These wonderful creatures wouldn’t have ever been put on the endangered species list, if we hadn’t come into the beaches wanting to build more houses, because someone just “had” to have their perfect beach house. Think about it, if that beach house had never been built, you and you family could have otherwise chosen to go and see the wonderful protected land, and is now a protected wildlife reserve. Only, you had to buy that beach house, raising the demand for them, so the building company would buy more land, and build yet again another house. How often do you think some people live in these houses anyway? A month? A week? A year? On average 2/3 of all vacation homes on the Michigan shoreline are vacant. If you are going to pay thousands upon thousands of dollars to build a house, that you will only stay in for a month, why do it? What is that worth to you? If you had just simply chosen not to build a beach house, the land that would have been used to build a house, can now be an animal reserve, so that they can thrive in their...

Words: 431 - Pages: 2

Free Essay

Marketing

...Flipping the Funnel Seth Godin 2 Give Your Fans the Power to Speak Up This ebook comes in three editions: Companies Non-Profits Politics This is the Companies edition. If you want one of the other editions, click above. By Seth Godin Seth is the author of more than seven books that have been bestsellers around the world. His books include Purple Cow and All Marketers Are Liars. He was the founder of Yoyodyne, the Net’s first direct marketer, and was formerly VP of Direct Marketing at Yahoo! His new gig is called Squidoo. Flipping the Funnel Flipping the Funnel Give Your Fans the Power to Speak Up by Seth Godin Click here to view full screen (for Acrobat users) ©2006 Do You Zoom, Inc. You have the right to post this, email this and print it, as long as you don’t change it or charge for it. $19.95 in the US, higher elsewhere, except cyberspace, where it’s free. Find more at http://www.sethgodin.com Flipping the Funnel Seth Godin I 3 n a book called eMarketing, which I wrote in 1995, I said something like “There are only four kinds of people: prospects, customers, loyal customers, and former customers.” The book was ahead of its time, and I was wrong. For a book called Permission Marketing, which I wrote in 1998, the subtitle was “Turning strangers into friends and friends into customers.” My timing was better, the book was a bestseller, but I was still wrong. Or at least incomplete. Flipping the Funnel finishes the sentence...

Words: 4176 - Pages: 17

Free Essay

Build a Bear

...Somogyi Build a Bear Assignment #1 1. Give examples of needs, wants and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. Customers demonstrate a need to learn and be entertained. When creating a bear you need to follow instructions on how to make it properly. Hopefully, making the bear keeps you happy. Everyone needs to be entertained, without fun our world will be a place filled with miserable minds and corruption. Being entertained helps people have a more cheerful spirit. The customers need to be entertained but wants to have fun with and create an experience with the people at build-a-bear workshop. With that, they need to learn, but want to learn how to build a bear. Since the customers are able to afford what they want, they are able to satisfy their demand for the entire build-a-bear experience. 2. In detail, describe all facets of Build-A-Bear’s products. What is being exchanged in a Build-A –Bear transaction? In order to assemble a bear, the customer needs to go through seven steps. First, the customer chooses an animal that he or she prefers. Second, you have the opportunity to actually bring the hand-picked stuffed animal to life by stuffing it. Third, you get to customize the bear. You can insert a voice box to add sound or you can leave it without any sound, and then stitch the animal together. Once your have it filled with stuffing and its all stitched up then you dress it. Just the way you want it to...

Words: 567 - Pages: 3