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Layout and Editorial Design

-Campaign Design-

Rabya Ahmed – 1709
Instructor : Verdian Coetzee
GRD 360

TABLE OF CONTENT

The Final Artwork

Introduction

This project is about designing a campaign for the Royal University for Women. It was requested from the PR & marketing department for us to design three main items that are the following: 1. Billboard (Lamppost) 2. Magazine Spread / Newspaper and layout 3. Social Media Ad

The project is about arranging information into a designed billboard (lamppost), magazine spread and social media ad that delivers some information to the client in a creative and neat way that represents the Royal University for Women best.

My goals were to achieve a united theme to be presented in the billboard (lamppost), magazine spread and social media ad. I also wanted it to be held together and aligned.
I was aiming to achieve a clean look of an efficient design to the campaign design but have a hint of the every day campus as well as its own pattern and shapes, so its gets unified.

My target group of people was the ones who are interested in looking for universities, and attracting young people that has recently graduated or people that are looking for transfer and any person that is looking for a place to get educated.

1. Billboard (Lamppost)

The Billboard is suppose to be simple and clear so the drivers would catch what is on the billboard advertisement while driving pass it, the total of billboards are four. Four representing the number of faculties in the university that are Art & Design, Information Technology, Business & Financial Sciences and Law.
My idea was to symbolize each faculty with its own symbol but without excluding its title “Faculty of Art & Design”, I also wanted to include only the website to keep it simple and for sure the RUW logo its suppose to be...

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