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Ikea vs Other Furniture

In: Business and Management

Submitted By lucimar
Words 1627
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1. Compare IKEA with any major competitor of home furnishings such as Room to Go, Ashley or any other using the four P’s of marketing. Give examples.

a. Product: The IKEA product range is wide in several ways. First, it's wide in function: you'll find everything you need to furnish your home, from plants and living room furnishings to toys and whole kitchens. Second it's wide in style. The romantic at heart will find just as much as the minimalist. And finally, by being coordinated, the range is wide in function and style at the same time, and at all times. No matter which style you prefer, there is something for everyone. Anybody can make a good-quality product for a high price, or a poor-quality product for a low price. But to make good products at low prices, you need to develop methods that are both cost-efficient and innovative. That is why at IKEA we approach things a little differently. b. Price: In IKEA the product are shipper than Rooms to Go. For example sofas in Ikea are approximately $200.00, when the similar sofa in Rooms to Go will be $300.00 more. c. Place: Ikea is a big furniture store localized in Millennia Mall. The location is perfect because it is a commercial area in a safe neighborhood near a well Known mall. It will draw many more customers because it is also a touristic main point. The place is different and there are just a few of them in some cities in USA. Here in Orlando there is only one. It is more modern than Rooms to Go. Rooms to go are more traditional and classic. It is a typical furniture store. It doesn’t a lot of option like Ikea. d. Promotion: Ikea has a catalog that is delivery by mail, while Rooms to go has a flier in the newspaper. Ikea is well known or not encouraging personal selling on general. The customers make their own choices.

2. Compare IKEA with any major competitor of home furnishings in…...

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