|The importance of public relations as a business function to an organisation |
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Table of contents

1. Introduction.......................................................................................3
2. Executive Summery………………………………………………..4
3. Crisis Management………………………………………………...5
4. Effective Management of information………….…………..…6&7
4. Communication Strategy………………………………..…...…8&9
5. Effective Crisis Management…………………………….………10
6. Public Relations steps…………………………………….………11
7. Product Recall…………………………………………………….12
8. Ikea Questionnaire………………………………………………...13
9. Conclusion…………………………………………………….…..14
10. Bibliography……………………………………………………...15
11. Appendices………………………………………………………...16
Introduction

This report aims to investigate that public relations is an important business function to an organization. The research will examine public relations as an essential function of crisis management.
The purpose of this report is to investigate that major organizations such as Johnson and Johnson, Ford and Firestone and IKEA, would use the corrective public relations strategies, to have a positive outcome on a crisis situation.
The author will examine the different public relation strategies each company used to handle their individual crisis. In examining these strategies the report will analyze the impact these strategies had on the crisis.

Executive Summary

The report provides a study of the crisis