Free Essay

Image Analysis Essay

In: English and Literature

Submitted By poohbear1722
Words 1077
Pages 5
Shocking but Effective:
Techniques Used by Awareness Campaigns

Images are everywhere in the media. We see commercials, billboards, magazine advertisements and more every day. Eventually, people stop paying attention to what the ads are saying and what they are selling or promoting. Commercials start to mush together in unimportance as we wait for our TV shows to return. Billboards blur into each other as we see the same messages portrayed over and over. This challenges advertising companies to come up with catchier slogans, more comical commercials or images, anything to get people to snap out of it and pay attention to what they have to say. This particular image is an underwater advertisement seen clearly through the water. It is an advertisement for the Watch Around Water campaign in Australia promoting the supervision of children at public pools. The background is blue in order to blend in with the water and to look like water as well. There is a white boy wearing swim trunks face-down on top of the blue, sprawled across the advertisement. It is apparent that he is a drowned child. On the bottom of the image, partially covered by the dead child’s foot are the words “Where’s Your Child?” Under this is the logo for the Watch Around Water campaign. The ad makes it personally when it asks “Where’s Your Child?” It further insinuates the question of “Are you watching them?” and makes the viewer feel responsible, as they should, for their child’s whereabouts. The purpose of the ad is to make parents hyper-aware of the location of their child at all times at a public pool. The “O” in the Watch Around Water logo contains the image of a big person and a little person reaching out to each other. This is clearly supposed to be a parent and child, and shows protectiveness. The parent is doing what they are supposed to do, staying close to their child around the water. On the Watch Around Water campaign’s website, it advises that children under five years old should never be more than an arm’s length away, and that the parent should never turn their back on the child, even momentarily. The “O” portrays the ideal parent/child situation around the water.
The angle of the ad is deliberate. The viewer is meant to look down into the pool at the ad and see the boy face-down. It’s meant to invoke shock and a little bit of fear. The position of the ad, underwater, is important in the message it is trying to convey. For example, this is not an ad on the wall by the pool or a flyer in the changing room; it is on the bottom of the pool. The child is life-size, making the image that much more intense and realistic. The message is for the parents; if you don’t pay attention to your child at the pool, he could end up like this kid—dead.
A similar example of extreme advertising involving a dead child happened in New Zealand a few years ago. Tons of posters were made with the horrifying image of a bloody little girl’s head smashed into a windshield. The windshield is shattered and the poster says “Please Don’t Speed Near Schools”. The people involved with this campaign took the posters and put them on parked cars, facing in. So when people got into their cars, they saw the disturbing image as if they had hit the child themselves. This method was unnerving, but in the long run probably effective. No one wants to see that image in real life, just like they don’t want to see their child at the bottom of the pool.
The approach to some awareness advertising seems harsh yet effective. The message definitely gets across to parents when they see an image like this one. It’s meant to scare parents into paying attention to their kids, but it’s possible that the shock-factor is taken a little too far. As this image indicates, the real child looking at the ad in the water looks afraid and disturbed. The message is supposed to be getting across to parents, but it is in plain view of young children as well. I know that when I was a child, seeing a picture of a dead boy at the bottom of a public pool would have freaked me out. This is not the intention of the underwater advertisement, but may be the subsequent outcome. Furthermore, personally if I were a mother and I saw this at a public pool, I would probably take my child and leave. The ad is disturbing and extreme, but it shocks parents into actually watching their kids and not relying on lifeguards to watch everyone.
The advertisement has an emotional appeal to parents, which connects in with the fear appeal it provides. It emotionally motivates them, through fear, to pay closer attention to their children. They are afraid that their children will end up like the dead child in the image, so they are extremely motivated to keep that from happening.
Some advertisements, like that for the Watch Around Water campaign, and that for the “Please Don’t Speed Near Schools” campaign, might take it too far in terms of making people pay attention. I wonder if the potential effectiveness is really worth the shock factor. It is also possible that effectiveness upon seeing the ad is not the company’s only goal. The shock makes the advertisements memorable so people talk about them and spread the word of the campaign. If the images were not so extreme, the message might not get across how they want it to. However, something that they seem to ignore is the negative effects the images can have on people, especially children. This is portrayed with the child looking at the underwater image, terrified of the dead body that is only a few feet from him. Children might no longer want to learn to swim or be in the pool. There are consequences that awareness campaigns fail to consider, or to see as important, when they are developing these strategies. The shock to children might not be worth the extremeness of an ad, however important its message may be.

Works Cited 1. Ambekar, Ashwini. "Different Types of Advertising Appeals." Articles Wave. 09 Jan. 2009. Web. 18 Feb. 2012. <>.

Similar Documents

Free Essay

Rhetorical Image Analysis Essay

...getting “wasted”. This has become a common stigma about college, and binge drinking has become a serious problem on all U.S. college campus. In an attempt to bring awareness of consequences of binge drinking Pennsylvania Liquor Control Board released a series of Public Service Announcements and launched a website to educate its target young audience to be careful while drinking. The public service announcements use very specific image and text placement, typography, and color to make their message evident in the still PSAs. In general when a person looks at something they scan left to right, top to bottom, or at least primarily in English speaking areas, as that is how we read. With this being so, the first things our eyes sees is (what appears to be) a young woman’s bare legs, slightly separated from knee down, and her underwear around her ankles. She is placed in a vulnerable looking position on a bathroom floor to express the terrible act that just happen. This image is large and takes up most of the ad’s space. The designer of this clearly wants the image to be seen as important and a driving point in the PSA. However, what appears to be the most important are the words that are farther right on the ad, but cover part of the girl’s legs. The texts message about how the girl didn’t want this, but couldn’t say no is what appears to be the most important message of the entire ad. The block of text on the bottom is supporting text and considered less important on the ad so......

Words: 938 - Pages: 4

Free Essay

Image Analysis Essay on the Torture of a Prisoner by U.S Army Officers

...Gerson Lopez 4/20/13 Purvis English Image Analysis Essay on the torture of a prisoner by U.S army officers The picture shows two U.S army officers pointing a rifle at a man who appears to be, based on his complexion, Middle Eastern, perhaps Iraqi or Afghani. That prisoner has blood all over his chest, so the viewer can infer that before they pointed at him and shot him with a rifle, they took off his shirt. The viewer could also infer that the U.S Army officers kicked and punched him. It is quite possible that he was bitten by a dog. However, the prisoner is still standing despite all the torture that he has gone through. From all the blood on his chest and the fact that his shirt that has been taken off, the viewer can see that he has been mistreated and been beaten to a mess. The image shows that torturing prisoners as part of war is immoral. The image of Blood pouring outside a man’s body or mutilation of blood is an example or another part of torture because it evokes fear. One can see that there is blood on his chest, pouring down on his stomach and onto to his pants. Some pieces of the shirt are cut-off and he probably did not take off his own shirt; it was probably forcibly taken off by the U.S Army......

Words: 741 - Pages: 3

Premium Essay

Mr Cosmo Cattell

...Essays for A Level Art, Photography, Graphic Communication objectives • To help you to discover and focus in depth upon an aspect of art and design that fascinates you. • To develop your understanding of art and design history and to see how artists exist and work within artistic and social contexts that help shape their work. • To develop your academic research, writing and referencing skills, in preparation for university and work. • To inspire you and allow you to then make better, more well-informed, practical work, that discusses complex issues and sophisticated concepts. Format • A written and illustrated final outcome of 3000 words with 10% tolerance. • No shorter than 2700 and no longer than 3300. • Fully illustrated by you. • Presented visually. • Related to your practical work • Includes evidence of contextual research; critical analysis; critical interpretation; personal response and engagement; and critical evaluations and judgements • It is an essential component of your A2 year but it is NOT worth more marks than the practical element. Title • Design an essay title that will allow you to make a critical and evaluative conclusion. • Consider the following examples. Which ones will result in the better A level essays? Why do you think this is? Title examples • Lucian Freud: A Study of His Life and Works • Justify the following statement: All photographs are fake • To what extent is PhotoShop the cause of mistrust......

Words: 1219 - Pages: 5

Free Essay


...trusted and used accordingly, to relate Ophelia and her insanity due to contributing factors in her social environment. I found this source, in class, as it was our primary learning source in the discussions we had about Hamlet. This source is unlike my other sources, due to the fact that it is the base text for my work. From this source, I can learn how Ophelia slowly fell into madness, and what events helped lead up to her peak of insanity in the play. This helps develop my essay, because it is the main source that I will be using in relation to my other research sources. Considering that this is my base text, it is relatable to both my thesis and my arguments, in that it is the source that first showed us of Ophelia’s insanity due to her male dominated social up-coming. "Hamlet By William Shakespeare Character Analysis Ophelia." Hamlet: Ophelia. N.p., n.d. Web. 24 April 2014. This text is an essay that describes the thought behind the character of Ophelia in Hamlet, by William Shakespeare. This essay contains...

Words: 1393 - Pages: 6

Premium Essay

Anit Communication

...Lecture 2 Investigative Essay: Anti-Communist Propaganda Part of the Cold War was fighting communism at home in the United States. As we’ve discussed in class, much of the anti-communism sentiment was fanned into a flame of hysteria. Much of what fanned these flames was propaganda distributed by the government and other organizations. This propaganda grossly exaggerated the threat of communism by using images and inflated language. For this essay, choose one of the posters or pieces of propaganda found at the following websites and write an analysis of it. For your analysis be sure to include what piece you are writing about, what kinds of images or language does it use, and how it uses images and language to manipulate fear toward communism. How does this piece of propaganda exaggerate the threat of communism in the country. The essay is worth 25 points and is due on Monday February 9. The essay should be at least a page to a page and a half long and written in essay format. Use the following websites for your search. They are also up on moodle. The Red Menace: 15 Vintage Anti-Communist Ads & Propaganda: The Red Menace: Anti-Communist Propaganda of the Cold War Writing in an Essay Format: Since this class is part of the writing requirements for your general education core, writing will be an essential...

Words: 442 - Pages: 2

Free Essay

Sylabus for Rhetoric

...will be communicated to students in writing. Course Description RHET 1302 will prepare you for college-level writing while helping you develop your critical thinking skills. Rhetoric is the study and practice of how people communicate messages, not only in writing and speech, but also through visual and digital mediums. In this class, you will develop skills to analyze the way rhetoric, in its various forms, addresses audiences. By paying attention to the strategies that good writers and speakers use to persuade their particular audiences, you will learn to reason better and to persuade others in your own writing, both through rhetorical appeals and through analysis of audience, purpose, and exigency that is at the heart of the study of rhetoric. For RHET 1302, you will read and reread texts and write multi-draft essays. Practically speaking, you will learn skills that you can use in your future course work regardless of your major. Student Learning Objectives • Students will be able to write in different ways for different audiences. • Students will be able to write effectively using appropriate organization, mechanics, and style. • Students will be able to construct effective written arguments. • Students will be able to gather, incorporate, and interpret source material in their writing. Required Texts Rosenwasser, David and Stephen, Jill. Writing Analytically with Readings. Second edition. Thomson/Wadsworth, 2011. Fall 2011......

Words: 3351 - Pages: 14

Free Essay


...ART 2 • MUSEUM – BASED ESSAY • DUE: MAY 4/5 Suggested Locations* L.A. Country Museum of Art (LACMA) • for info. The Getty Center (Santa Monica) or Getty Villa (Malibu) • for info. The assignment is to write an expository essay that focuses on an interpretation of one artwork using a specific symbol or theme (see examples below). Your interpretation must include an analysis of the subject & style of artwork in relation to the function of the object, as we do in class. (Remember the 4 Steps of Interpretation). Also, you should identify the style characteristics of the period-culture to which it belongs. In the paper you will provide “proof” for identifying style and/or meaning by comparing it to objects in your textbook. This assignment is NOT a “report.” That is, you will not find much information about the artwork at the museum. The point of this paper is to interpret the object based on similarities to other objects that are more “known.” Your interpretation should be made primarily of your own observations in relation to the information provided by the textbook and research you conduct about the artworks’ style, symbolism, cultural context, etc. You must support your observations with facts. Also you must properly cite your sources of information in a works cited list. Consult the articles on writing available on our MyECC teamsite in the Writing Resources folder. Examples of Symbols: sun, moon, star, flower, halo, cross, tree, horn,......

Words: 1165 - Pages: 5

Free Essay


...COMM100b Interpretive Strategies Professor Elana Zilberg Winter 2016 Assignment #2: Spatial Analysis Due: Monday, February 29th by Noon Part Two: Ethnographic Site and Subject In this assignment you are asked to transform your stereotype from an image into an ethnographic subject. Take your stereotype “off the screen” or page and locate it as a body in a particular site. Drawing on the spatial analysis vocabulary covered in this section of the course, describe this site. Your site can be rural or urban, inner city neighborhood or suburb, a building (house, mall, corporate or government office building, etc.), a street, a park or beach and so forth. However, the site you choose must but be a physical space (do not use the Internet as a site). You are not only thinking about the physical space itself, but your subject’s relationship to that space. Therefore, the ethnographic site will depend on your ethnographic subject. These are some of the questions to consider in developing your essay: * How does your ethnographic subject use, appropriate, and shape the space? * Using Lefebvre’s concept of the “spatial triad,” how do you understand your site as a representation of space, a space of representation, or created through spatial practices? * How would you characterize the topography of the built environment of the site? * What macro and micro forces produce that space? * How is the site legislated or policed? * What are the dominant and......

Words: 663 - Pages: 3

Free Essay

An Old Women

...Skip to NavigationSkip to Content - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Search Home Page »English and Literature Analysis of ‘an Old Woman’ – by Arun Kolatkar In: English and Literature Analysis of ‘an Old Woman’ – by Arun Kolatkar Analysis of ‘An Old Woman’ – By Arun Kolatkar In the poem “An old woman” poet Arun Kolatkar uses the image of a mendicant old woman to symbolize the decay in society which he is trying to convey through the poem. The poem dives right into the subject matter, there is no description of the setting or nor any physical description of the woman, because the poem isn’t meant to be an image of a particular city or a particular person. All of us have at some point been in the situation of the narrator in the poem. And quite a few of us no doubt on some occasion have reacted the way the narrator did. And this is the very aspect of the poem which raises so many thoughts in our minds. The poem starts with an old decrepit lady holding the sleeve of a narrator and tagging along, nagging him for some money. “She wants a fifty paise coin”, but she is not begging for it outright. She offers to take him to the horseshoe shrine. This is the second aspect of the poem which is so appealing to the reader. People often argue that beggars are lazy and do not work for a living and therefore are in the position they are, which is mostly untrue and in this situation......

Words: 562 - Pages: 3

Premium Essay


...Writing Your Essay 1. ------------------------------------------------- <img alt="Write an Essay Step 1.jpg" src="/images/thumb/a/a6/Write-an-Essay-Step-1.jpg/670px-Write-an-Essay-Step-1.jpg" width="670" height="503" id="55116424b262b"> ------------------------------------------------- 1 ------------------------------------------------- Research the topic. Go online, head to the library, or search an academic database. You may ask a reference librarian for help. * Know which sources are acceptable to your teacher. * Does your teacher want a certain number of primary sources and secondary sources? * Can you use Wikipedia? Wikipedia is often a good starting point for learning about a topic, but many teachers won't let you cite it because they want you to find more authoritative sources. * Take detailed notes, keeping track of which facts come from which sources. Write down your sources in the correct citation format so that you don't have to go back and look them up again later. * Never ignore facts and claims that seem to disprove your original idea or claim. A good essay writer either includes the contrary evidence and shows why such evidence is not valid or alters his or her point of view in light of the evidence. ------------------------------------------------- Ad 1. ------------------------------------------------- ------------------------------------------------- <img alt="Write an Essay Step 2.jpg"......

Words: 634 - Pages: 3

Free Essay

A Rise for Emily Symbols

...All Summer in a Day Multiple Choice Identify the choice that best completes the statement or answers the question. Critical Reading Identify the letter of the choice that best answers the question. ____ 1. What are the children doing as “All Summer in a Day” opens? |a. |They are teasing Margot. | |b. |They are reciting poetry. | |c. |They are peering out a window. | |d. |They are pushing Margot into a closet. | ____ 2. What does this passage from “All Summer in a Day” suggest about the setting? A thousand forests had been crushed under the rain and grown up a thousand times to be crushed again. And this was the way life was forever on the planet Venus. |a. |Venus was a thousand years old. | |b. |Venus had rain most of the time. | |c. |There had never been forests in Venus. | |d. |There were no forests in Venus. ...

Words: 2410 - Pages: 10

Premium Essay

Santa Ana Winds

...Mr. Macomber English 3 AP Syllabus 1.5 English 3 AP Course Overview Students in this introductory college-level course read and carefully analyze a broad and challenging range of nonfiction prose selections, deepening their awareness of rhetoric and how language works. Through close reading and frequent writing, students develop their ability to work with language and texts in order to establish greater awareness of purpose and strategy, while strengthening their own composing abilities. C16 Students examine rhetoric in essays, images, movies, novels, and speeches. They frequently confer about their writing by conferencing in class. C 14 Feedback is given both before and after students revise their work to help them develop logical organization, enhanced by specific techniques to increase coherence. Rhetorical structures, graphic organizers, and work on repetition, transitions, and emphasis are addressed. I comment on individual drafts, and I write memos to the class in a blog about whole-class concerns such as specificity of quotations, parallelism, and transitions. C13 Simultaneously, students review the simple, compound, complex, and compound-complex sentence classifications. We examine word order, length, and surprising constructions. Loose and periodic sentences are introduced. We examine sample sentences and discuss how change affects tone, purpose, and credibility of the author/speaker. In addition, feedback on producing sentence structure......

Words: 2702 - Pages: 11

Free Essay


...Frankie Nunez Professor Reeves English 115 25 April 2015 A Rhetorical Analysis of What We Really Miss About The 1950s In Stephanie Coontz essay "What We Really Miss About the 1950's" she makes an interesting analysis of what we think we miss about past decades. In the essay Stephanie Coontz talks about the history and progress of family and discuses in depth the movement of the family from the 1920s to the 1970s. She begins her argument by stating some reasons why the, “nostalgia for the 1950s” exists. Coontz uses the logos appeal towards her audience with statistics, facts and numbers to explain why the 1950s was such a great decade. She uses great evidence to compare the 1950s to past declares to persuade you that the 1950s is what we really miss. Stephanie Coontz’s essay “What We Really Miss About the 1950s”, she uses the persuasive appeal logos throughout her essay. By using the logos appeal in Cootnz’s essay it strengthens the argument about the 1950’s. Coontz uses facts about how in the 1930s the stock market crashed and the great depression. She compares the 1930’s to the 1950’s by providing more data that murder rates were higher in 1933 than the 1950s. Coontz also explains by using statistics that ninety percent of all households in the United States were families, in comparison with the seventy one percent by the 1990’s. She continues to provide facts and data to show the audience that the 1950s was better than any other decade. Stephanie Coontz talks......

Words: 615 - Pages: 3

Premium Essay


...Bryant University LCS270 Introduction to Cultural Studies, Fall 2012 T,Th 2:00-3:15 Professor Elizabeth Walden Office: Suite C, #226, x6332 Office Hours: T, Th 12:00-2:00, 3:30-4:00, Course Description “Culture” is one of the most complicated words in the English language. It refers to world cultures, the whole way of life of a people, as well as great works of art and literature, and even the ordinary artifacts and practices of modern life like skateboarding and instant-messaging. Cultural Studies is an interdisciplinary field that inquires into the meaning and significance of “culture” in its various contemporary forms and considers what is at stake, socially, politically and culturally in its various meanings. It asks, what is culture and how has it changed over time? What is the relation of culture to politics, the economy and structures of power? What is the relevance of culture to our everyday lives? What is popular culture and is it good for us? It addresses these questions not to give definitive answers but to engage the students in critical inquiry into the culture(s) in which they are embedded. As should be evident, LCS 270 is not an introduction to anthropology or global cultures. Rather, it is an introduction to methods of reading, interpreting and creating cultural texts in relation to broad political, ideological and historical contexts. The course understands "text" in the broadest of terms: any form of cultural production...

Words: 1803 - Pages: 8

Free Essay


...Write a Critical Literary Analysis Essay When writing a literary analysis essay, your main objective is not to write a simple summary. Rather, your goal is to write an essay that discusses your interpretation and critique of the literature. There are a few general guidelines you should keep in mind when writing a literary analysis essay. Remember, there often is no right or wrong answer – what really matters is proving your thesis with evidence! One tip you should keep in mind while writing a literary analysis essay is that you should always write in the present tense and never in the past tense. For example, you might write “In George Orwell’s ‘Animal Farm,’ the animals take over the farm and develop their own independent society” rather than “In George Orwell’s ‘Animal Farm,’ the animals took over the farm and developed their own independent society.” Another tip is you should also avoid putting yourself into the literary analysis. This means you should write in the third person and never use the words “I” or “you.” There may be exceptions to this rule, however, depending upon your instructor. In fact, some will request a more informal literary analysis that will include the usage of these words. When in doubt, however, it is safer to use the third person. Since literary analysis essays are not meant to simply be a book review or summary of the book, you should not retell the story in your essay. Rather, you need to form a thesis about the piece of literature and......

Words: 805 - Pages: 4