...BARISTA VS CAFÉ COFFEE DAY – A COMPARATIVE STUDY THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT, NEW DELHI Table of Contents Topic Synopsis Section 1: Introduction - The Coffee Café Industry 1.1 Evolution of Coffee Cafés 1.2 The Coffee Café Industry 1.3 Growth of the Café Industry in India Research Methodology Section 2: Case Study on Barista 2.1 Corporate Profile 2.2 Marketing Mix 2.3 Human Resources Section 3: Case Study on Café Coffee Day 3.1 Corporate Profile 3.2 Marketing Mix 3.3 Human Resources Section 4: Market Survey 4.1 Survey Methodology 4.2 Characteristics of Visit 4.3 Comparative Rating 1 Section 5: Conclusion 5.1 Areas of Excellence 5.2 Areas needing Improvement 5.2 Recommendations & Suggestions Annexure I Primary Questionnaire 1 II Primary Questionnaire 2 Bibliography 2 SYNOPSIS The objective of the thesis is “To compare and study Barista & Café Coffee Day, identify areas of excellence and areas needing improvement; and provide suggestions for such improvement”. The aim of this Thesis is to successfully compare two prominent service sector companies on a common platform, analyze their working and performance, and highlight what they are doing well, while providing suggestions and recommendations for improvement. Barista and Café Coffee Day were chosen because of their identical pattern of functioning and growth. They are the only two major players in the national coffee café industry, and their customers consider both as interchangeable...
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...Café de Colombia Case Discussion for Session #6 The following report analyses the marketing strategy of Café de Colombia, analyses how they positioned themselves as premium coffee brand and which other strategies could be used to ensure a sustainable market position especially in the U.S. market. The suggestions are based on predominant conditions in the case from 2004. Ignacio Peluffo Dominique-Cristian Baumann Christian Albrecht Linda Koenig Octhavio Martins Marius Roder November 11th, 2013 1. What value has FNC created with its Café de Colombia Brand? Coffee is de facto a commodity like any other agricultural good. As such, coffee prices are derived from global supply and demand and are subject to heavy fluctuation, depending on weather conditions and the quantity of supply in producing countries. The coffee market is thus characterized by long periods of oversupply and low prices and relatively short periods of scarcity and high prices. Especially in the 1950’s Colombian coffee producers were confronted with a worldwide oversupply and had to manage price drops from USD 0.62/ lb to USD 0.52/ lb. Due to the country’s dependency on coffee, Colombia had to think about how to manage these price deteriorations and recognized that it had to access new markets and to create a stronger global brand image to increase revenues. Thus, the Federación Nacional de Cafeteros de Colombia (FNC) decided to differentiate Café de Colombia as a product of higher...
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...Task 1: - Type of consumer buying decisions: Routinised response behaviour - Purchase decision-making process: + Need/problem recognition: want to wake up when working or studying, feel thirdty, relax, communicate with friends, discuss about business work + Information search: mostly internal information. People choose a café based on their habits, memories or hobbies + Evaluation of alternatives: taste, quality, brand, places, services and price + The purchase decision: people decide to go to a café +Post-purchase evaluation: when people go to a café, they will be given a survey to evaluate about the café. Based on this, the owners will know customers satisfied or not. If they are satisfied, they will decide to go to the café again Task 2: Relative advantage: compare two coffees | |Starbuck |Coffee Bean | |Quality |Better |Good | | | | | |Place |Big city |Big city | | | | | |Taste |most delicious in the world |suitable for everyone | | | | ...
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...- The Night Cafe I visited www.artgallery.yale.edu and came across Vincent Van Gogh’s The Night Café (1988). I followed the instructions on “How to begin the Critical Analysis Essay (Extra Credit)”. As I was clicking through the collection at a “fairly good pace,” I stumbled on The Night Café. Its image stayed in my head for whatever reason. I finished looking at the collection and went right back to it. The painting must have struck a chord in my head, but getting into why that chord was struck would require another type of assignment. The Night Café is oil on canvas, from the art movement known as impressionism. The Night Café uses a display of optical and psychological color though harsh, textured swirls of impasto, which is the think buildup of paint on the surface of the canvas. One of his most interesting paintings (I think) is this one. The place he hung out at night drinking. The work depicts the interior of the Café de la Gare, an all night tavern owned by Joseph-Michel Ginoux and his wife Marie. It was located at 41 Rue Du Temple, 4th St. Paris, France. It is known that Van Gogh visited disreputable drinking establishments. The bare setting of the Café de la Gare served as inspiration to Van Gogh. The asymmetrical composition serves the purpose of communicating a feeling of unbalance. The psychological elements of this painting gave it unity: The disproportioned elements in the composition, the odd placement of objects, and the odd point of view...
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...continuously consume the same product or service, the regular customers will not change their consume habit even there is a discount promotion for the same products. Furthermore, another key competitive advantage is the service which provides to the customers will add value to the business and all the staff are trained professionally to service. Location is another advantage. Customers will buy coffee if the location is suitable and convenient to buy. The Gloria Jean’s Café is operating in the heart of Auckland City Central where a tone of companies, schools has and shops which attract a huge amount of people pass by the Café. Based on a study of Customer behavior, Company’s staffs are highly likely to have a coffee in the mornings. 2. What will be the key marketing objectives? The mission of Gloria Jean’s Coffee is committed to building a unified family who consistently serve the highest quality coffee and provide outstanding and personalized service in a vibrant store atmosphere. In applying to a local café store, the key objectives are still retaining the existing customers and exploring new customers in order to increase the revenue of business. 3. What would be the buying...
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...continuously consume the same product or service, the regular customers will not change their consume habit even there is a discount promotion for the same products. Furthermore, another key competitive advantage is the service which provides to the customers will add value to the business and all the staff are trained professionally to service. Location is another advantage. Customers will buy coffee if the location is suitable and convenient to buy. The Gloria Jean’s Café is operating in the heart of Auckland City Central where a tone of companies, schools has and shops which attract a huge amount of people pass by the Café. Based on a study of Customer behavior, Company’s staffs are highly likely to have a coffee in the mornings. 2. What will be the key marketing objectives? The mission of Gloria Jean’s Coffee is committed to building a unified family who consistently serve the highest quality coffee and provide outstanding and personalized service in a vibrant store atmosphere. In applying to a local café store, the key objectives are still retaining the existing customers and exploring new customers in order to increase the revenue of business. 3. What would be the buying...
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...Individual Case: Coffee Wars in India Café Coffee Day is the leader specialist coffee chain in India, holding over 60% of market share. The major issue that C.C.D. is facing is the entrance of the dominant global brand, Starbucks, in India’s coffee business. Not only Café Coffee Day has to deal with it, but also face all other international brands currently at the market while having global ambitions. In these last years, the competition in the coffee market has been increasing and even though Café Coffee Day has been managing to maintain its place as the leader, the entrance of Starbucks with a positive and stronger brand image, could threat the whole business. The challenge and goal, for now, is for the management of Café Coffee Day evaluate and analyze the situation and then figure a way to beat Starbucks while keep being the biggest player of the growing market. The coffee market in India is growing faster than the tea market, and comparing it with the market in the USA, it still has a long way to go, which means is not mature yet. It could be considered a trend among the youngsters and it has not been long since its boom. The different stores ended up delivering value to young customers who saw at the cafés a place to hang out, to customers who did a job interview on its lounges, to customers who wanted more than just coffee (“a place between home and work”), to customers who just wanted to do quick purchase at the express kiosk, or even buy coffee beans to breed at home...
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...Panera Bread is a chain of bakery-café fast casual restaurants in the United States and Canada. Its headquarters are in Missouri, a suburb of St. Louis, and operates as Saint Louis Bread Company in the St. Louis metropolitan area.Offerings include soups, salads, pasta, sandwiches, and bakery items.The store of St. Louis Bread was founded in 1987 when the first location was opened in Kirkwood, Missouri. Panera bread is the newer name for St. Louis Bread Company outside of the St. Louis area. In 1993, Au Bon Pain Co. purchased the St. Louis Bread Company, which was founded by Ken Rosenthal in 1987. At the same time, the St. Louis Bread Company was renovating its 20 bakery-cafés in the St. Louis area. Between 1993 and 1997,average unit volumes at the revamped Saint Louis Bread units increased by 75%, and over 100 additional Saint Louis Bread units were established. One of founders of au Bon Pain, Ron Shaich, believed that Panera Bread had the potential to become one of leading fast-casual restaurants chains in the nation. Between January 1999 and December 2006, close to 850 additional Panera Bread bakery-cafes were opened, some company owned and some franchised. The driving concept behind Panera Bread is to provide crave-able food that people trust, served in a warm, community gathering place by associates. Panera bread's distinctive menu, signature cafe design,inviting ambience, operating systems and unit locations tragedy allowed it to complete successfully in five submarkets...
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...began several years ago in a small city in Seattle, WA. Since its inception Starbucks quickly acquired several cafes throughout the state of WA and now Starbucks has cafes worldwide. The success of Starbucks lies with the dedication of providing quality products, a unique atmosphere and a commitment of providing top notch customer service. This article describes the importance of customer service and the endless possibilities to make sure that Starbucks is meeting and exceeding their customers’ needs. It also describes how the organization has evolved during the past few decades and so have their customers. This article will focus on how Starbucks loss track of providing quality customer service because of their increasing sales and how they will try to redirect the company to focus on quality customer service which will in turn create large profits in the long run. Case #1: Starbucks Delivering Customer Service 1. What factors accounted for the extraordinary success of Starbucks in the early 1990s? Several factors accounted for the success of Starbucks in its early days. The first factor was their product. Starbucks was one of the first to create a product with such distinction and the product was sold both in the cafes as well as grocery chains. Another factor was the excellent customer service that they provided and finally, the atmosphere. People came to the café to buy coffee however; they were also drawn in by the atmosphere. Starbucks success rest on the facts that...
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...HARD ROCK CAFE In its 39 years of existence, Hard Rock has grown from a modest London pub to a global power managing 129 cafes, 12 hotels/casinos, live music venues, a rock museum, and a huge annual Rockfest concert. This puts Hard Rock firmly in the service industry —a sector that employs over 75% of the people in the U.S. Hard Rock moved its world headquarters to Orlando, Florida, in 1988 and has expanded to more than 40 locations throughout the U.S., serving over 100,000 meals each day. Hard Rock chefs are modifying the menu from classic American—burgers and chicken wings—to include higher-end items such as stuffed veal chops and lobster tails. Just as taste in music changes over time, so does the Hard Rock Cafe, with new menus, layouts memorabilia, services, and strategies. At Orlando’s Universal Studios, a traditional tourist destination, Hard Rock Cafe serves over 3,500 meals each day. The cafe employs about 400 people. Most are employed in the restaurant, but some work in the retail shop. Retail is now a standard and increasingly prominent feature in Hard Rock Cafes (since close to 48% of revenue comes from this source). Cafe employees include kitchen and wait staff, hostesses, and bartenders. Hard Rock employees are not only competent in their job skills; they are also passionate about music and have engaging personalities. Cafe staff is scheduled down to 15-minute intervals to meet seasonal and daily demand changes in the tourist environment of Orlando. Surveys are...
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...Case Study: Hard Rock Café Steven Williams Devry University May 7, 2015 1. Identify the strategy changes that have taken place at Hard Rock Cafe since its founding in 1971. The first Hard Rock Cafe opened its approaches to individuals as a rule on June 14, 1971, in London by Isaac Tigrett and Peter Morton. The eatery originated as classic big city eatery and blossomed in a cult following with fans and patrons visiting from around the world. Now in the 21st century the Café has transformed into a really overall marvel. (Tigrett, 1998) Right when Hard Rock Café was introduced in 1971 it was just a direct diner that was focused on providing its patrons with a great dining experience coupled with the culture of Rock and Roll. After at some point or another hard shake proprietors comprehend that it wasn't adequate for be assorted and to be the pioneers on the support and incitement showcase so they realized another technique considering an inclusive experience: reinforced on preoccupation, sustenance and music. The founders decided to execute the thought of a restaurant as a diversion place where patrons could enjoy their food and could have an extraordinary visual and sound spot. 2. As Hard Rock Café has changed its strategy, how has its responses to some of the 10 decisions of OM changed? The Hard Rock has made its image selective and exceedingly looked for after. They offer dinners, they offer cabin rooms.. To attain that goal, they have assembled amid the time a forty...
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...COMM 401: STRATEGY AND COMPETITON IDIVIDUAL CASE ANALYSIS: CAFÉ COFFEE DAY By: Presented to: John Molson School of Business Tuesday July 29, 2014 Problem statement Although India is traditionally known as a tea-drinking nation, Café Coffee Day (CCD) was able to grow the café culture and become the leading coffee chain in India. However, to keep maturing and be relevant, CCD needs to come up with ways to react to the entry of Starbucks in the market, which is the leading coffee chain company in the world. CCD should decide on how strong and forcefully it should react towards Starbuck’s entry, based on whether there is enough space for both brands to be provided in India’s growing market or not. Café Coffee Day should find ways to promote its brand in such a dynamic environment that is affected by all the various competitive brands and changing lifestyle of consumers. The following paper will analyze the external environment of the coffee market, the internal environment of Café Coffee Day. These will be taken into account when coming up with alternatives and recommendations that will help Café Coffee Day remain growing successfully and have a strong brand image in the market. External Analysis: The coffee industry will be analyzed firstly at the macro level through the PEST analysis, followed by an in depth look at Porter’s five forces and how they play out in this industry, and finally looking at the key success factors in this industry. PEST Analysis ...
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...Levendary Café 1. What is your evaluation of the way Levendary Café has entered the China market? What is the main issue here? The expansion of a brand is not always an easy task; there are too many concepts related with the expansion. First of all, the communication between the subsidiary from the other two countries and the main office should be constant. That was one of the basic issues that arose when Mia Foster was named CEO of the head office. A lack of communication is an essential factor that we need to avoid in order to develop an expansion process. In this case, the lack of communication in the process between Chen and Foster was unsustainable. Leventhal made important decisions in the past, and communicated to Chen through the CEO position, which were the power taking and making decisions of the operations business of Levendary Café. That was the first issue, since Foster had another way of managing these operations’ strategies. Another important factor in the expansion is about the connections between businesses. Leventhal business in Doha and China were possible because the contacts that he had in Doha and the Chen contact through the MBA at Stanford, which provided him the opportunity to be a CEO. The third is the management factor. Once Foster knew how Chen was working with the franchise and doing operations but there was no strategic plan at all. She decided to travel and meet Chen and the 23 franchises management styles personally. The fourth and the...
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...Case Analysis– Levendary Café: The China Challenge Statement of the Problem Mia Foster, the new CEO of Levendary Café, found that there is a disintegrated strategy between the American HQ and the Chinese subsidiaries. Further more, the huge resistance of Chen to comply with the specific plans and reporting processes required by Foster has greatly increased the tension and frustration between them. Key Problems and Issues * The expansion to China is moving far from Levendary’s well-defined concepts of store design and menu. This might have a great impact on Levendary as a whole as the long established brand image of Levendary is not maintained in the Chinese market. * Misalignment between the objective of the company in the U.S. and Levendary Café China’s operation style * The U.S. market emphasizes on the customer experience – provides place to sit and eat * The China market has a fast food establishment – e.g. take out counters and use of cheap furniture or no furniture at all (Quick casual dining) * Chen has a high reluctance to conform with the company’s planning and reporting processes * Lack of communication between the U.S. headquarter and the China market Secondary Issues * Different financial reporting processes in China and the U.S (not U.S. GAAP) * Is Chen really the best candidate for the role he serves or should he be replaced? Root Cause Analysis Symptoms: Most Levendary Café stores in China have different designs...
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...should set up a plant in Asia which would cut down operating costs, thereby cutting down the prices and getting an edge over its competitors. b) Starbucks should expand its international market operations, so that they do not depend as much on the US market. c) Starbucks should customize to local needs (wherever required) and not only follow its traditional culture as not all countries would accept the American Culture. In my opinion, if the above three pronged growth strategy is followed, it would go a long way in improving Starbucks’ profitability in Japan. Starbucks Going Global Fast There are many topics that arise throughout the case with Starbucks Corporation. Starbucks Coffee is located worldwide and there are many different ways to look at this situation. The company offers a unique range of coffee, lattes, espressos, and café style drinks. The company intended to reach a specific target audience, but has ended up in many different markets and has been growing rapidly. Starbucks has greatly used the “youth appeal” strategy to gain entrance into new markets. However, such enthusiasm cannot be counted on indefinitely; other strategies are always in the works. Over time Starbucks has been able to acquire a solid brand reputation and has a world renowned company logo. There have been some distinguished controllable and uncontrollable elements Starbucks has encountered...
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