...the corporate image, which can directly impact the financial stability of the organization. This crisis involves a recent explosion at one of the plants at the XYZ Corporation and will require the development of an external relations strategy in order to rebuild the corporate image of the organization. The goal of the XYZ Corporation will be to develop a communications and external relations strategy to explain the events that led up to the explosion at the plant and explains the steps that will be taken to fix the problem. The external relations strategy will coordinate the dissemination of information and effectively manage the crisis. An effective communication channel is needed to establish positive feedback throughout the organization. So then, a team is created specifically to implement these channels. This communications team will be responsible for assessing the situation, developing and implementing the communication plan and following up on the success of the plan. The communication team will develop a plan of action that will result in a more positive corporate image. This team will consist of: top executives from the XYZ Corporation, a PR person will be identified and the communication nodes will be determined. The PR will be used to establish the credibility of the corporation and to persuade the public to take a more positive view of the corporation. The team will also come up with the steps that it will take to repair the image of the corporation. Successful...
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...(Shooting) Using MENU items (Viewing) Changing settings Viewing images on a TV Using with your computer Printing Troubleshooting Precautions/About this camera Contents list DSC-RX100 User Guide Use this manual if you encounter any problems, or have any questions about the camera. Back to top Copyright 2012 Sony Corporation Cyber-shot User Guide undefined Search Search Print Top page > Before Use Before Use Shooting Viewing Using MENU items (Shooting) Using MENU items (Viewing) Changing settings Viewing images on a TV Using with your computer Printing Before Use How to use this User Guide How to use this User Guide Names of parts and list of icons displayed on the screen Names of parts List of icons displayed on the screen Using the strap Using the wrist strap Using the shoulder strap (sold separately) Using the control wheel Troubleshooting Precautions/About this camera Contents list Using the control wheel Using the In-Camera Guide In-Camera Guide Shooting Tip Back to top Copyright 2012 Sony Corporation Cyber-shot User Guide undefined Search Search Print Top page > Shooting Before Use Shooting Viewing Using MENU items (Shooting) Using MENU items (Viewing) Changing settings Viewing images on a TV Using with your computer Shooting Shooting still images Shooting still images Zoom (Still images) Shooting movies Shooting movies Zoom (Movies) Shooting still images while recording a movie (Dual Rec) Setting REC mode Printing...
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...periodically releases funds in order to encourage new business ventures with the intention these businesses create opportunity for new development and employment in our economy. With such a task to live up to, business founders and owners must understand the practices associated with forming a business, and what is most effective for making a business successful. Image Solutions is a consulting business that is dedicated to this task. By working with organizations, Image Solutions helps in the design and implementation of programs that support the business mission and empower human behavior that will contribute to the success of the entire business. Image Solutions clients include individuals as well as businesses, public and private, for profit and not for profit, and early stage ventures and already established companies. In order to fully commit to this mission, Image Solutions must provide a foundation toward creating its own success and sustainability. Therefore, in order for the consulting company to thoroughly consider whether a sole proprietorship, partnership, Limited Liability Company or an S corporation is most suitable for the consultant business, the founder must first comprehend the advantages and disadvantages, while being aware of the legal, liability, and tax implications, of each....
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...Chapter 4 discussed the importance of identity, image, reputation, and corporate advertising within a corporation. In the Merriam-Webster dictionary, identity is defined as the qualities, beliefs, etc., that make a particular person or group different from others. “Corporate and brand identities are an expression and reflection of an organization’s culture, character, personality, and its products and services; inspiring trust with consumers, employees, suppliers, partners and investors” (“The Importance”). The identity of a corporation helps the organization inform its constituencies who they are; it is how they differentiate themselves among other organizations. Establishing an image helps corporations better express their identities. When discussing image, the term logo is introduced. Argenti P. stated that logos are important due to their visual nature. “This visual element symbolizes the brand and can play a large role in establishing an emotional connection with the product” (Kenni Z. 2011). In other words, the image of a corporation is how it identified. For example, the golden arches forming the shape of the letter “M” is how McDonalds is identified among its constituencies. “To stand out from their competitors, every company needs to have a good brand image, to create a niche in the client’s mind by having a unique, pleasing appearance and identity” (“What is Corporate”). In order to establish these two elements, corporations have to develop a branding strategy. “A company’s...
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...marketing. Social media can be a critical factor for business image, many sites allow for customer reviews. Not all of the company’s reviews will be positive but the way the company responds will have numerous consequences for the company’s image. Problem Statement “One of the biggest threats of social media inaction is to risk having a big, dark cloud cast over the brand” (Overhulse-king, 2010, p 42). Many companies are not aware of the information on social media and do not engage in the use. This can be very harmful for the organization brand. Lack of participation in social media handicaps the organizations by not building positive relations with customers and minimizing negative ones. Current Situation All businesses have inherent threats, competition, branding, company image and cost. In order for an organization to continue to grow economically they must integrate social media strategies. “If corporations were to analyze their opportunities for social responsibility using the same frameworks that guide their core business choices, they would discover, as Whole Foods Market, Toyota, and Volvo have, that CSR (corporate social responsibility) can be much more than a cost, constraint, or a charitable deed – it can be a potent source of innovation and competitive advantage” (Porter M. E., 2006). Social media use in corporation is a tribute to the consumers and surrounding communities. Corporations should view...
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...Identity based views of the corporation Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image Abstract Purpose – The purpose of this paper is to consider advances in corporate identity scholarship on the occasion of the tenth anniversary of the first special edition of corporate identity to appear in the European Journal of Marketing in 1997. Design/methodology/approach – The paper takes the form of a literature review. Findings – The notion of, what can be termed, “identity-based views of the corporation” is introduced. Each of the ten identity based perspectives that inform the above are underpinned by a critically important question which is believed to be of considerable saliency to marketing scholars and policy advisors alike. As a precursor to an exposition of these ten perspectives, the paper discusses five principal schools of thought relating to identity and identification ((the quindrivium) which can be characterised as: corporate identity (the identity of the organisation); communicated corporate identification (identification from the organisation); stakeholder corporate identification (an individual, or stakeholder group’s, identification with the organisation); stakeholder cultural identification (an individual, or stakeholder group’s, identification to a corporate culture); and envisioned identities and identifications (this is a broad category and relates to how an organisation, or group...
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...[Define] the Case Issue(s)/Problem(s) a) Corporation firing an employee due to his views, violating his U.S. Constitutional freedom of speech. b) Employee disturbing the work environment with graphic expression of his political and personal views. c) Negative effect on the image of the corporation with employees car present at his work assignments. II. Choose the Main Issue/Problem – just one a) Corporation firing an employee due to his views, violating his U.S. Constitutional freedom of speech. III. Perform a SWOT Analysis [in grid form] A. Strengths – Information about the present - Employment at will signed by every employee. - Employee is disturbing others at the workplace with his political and personal views. - The employee has recently started expressing his views that offend others at the workplace, not affecting his pass performance. B. Weaknesses – Information about the present - Negative image broadcasted by the employee. - The employee being fired is expressing his U.S. constitutional rights being taken from him. - Employee is affecting others at the workplace. C. Opportunities – Information about the future - Preventing the corporation image from being damaged. - Strong position by the company on not tolerating anything that will affect other employees in a negative way. - D. Threats – Information about the future - Possible lawsuit of the corporation for violating employees freedom of speech...
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...outreach programs could help boost fan support and increase revenues. Today, many professional leagues and franchises use their social responsibility efforts as a way to improve their public relations and marketing strategies ( “Sports Philanthropy”, 2009). Increasingly, teams see social responsibility as critical in bridging the gap between athletes and fans as a result of astronomical player salaries and continued occurrences of player misconduct both on and off the field (Knecht,2007).More than ever before, sports franchises are using their athletes‟ celebrity-like status appeal to generate impact in the community, while leveraging these efforts to promote the image of their league and its teams. The recent rise in CSR activities illustrate that professional sports franchises fully realize importance of image and reputation. According to Public Relations Quarterly, there is a positive and linear relationship between reputation and organizational success (Gibson,Gonzales&Castanon, 2006). Consequently, reputation is the single most valued asset of an organization (Gibson, Gonzales&Castanon, 2006). While positive reputations are beneficial to the success of individuals and organizations, negative reputations can damage and destroy individuals and organizations (Gibson, Gonzales&Castanon, 2006).The professional sports industry has seen this example many times. Recently, star swimmer and Olympic gold medal winner, Michael Phelps, was caught smoking marijuana while...
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...largest retailer of women’s athletic footwear, apparel, and accessories. Lady Footlocker has over 600 retail locations throughout the United States, Europe, and Canada. Most Lady Footlocker locations boast an average retail space of 2200 square feet. Lady Footlocker prided itself on providing the best in woman-to-woman service and product selection. BACKGROUND OF THE PROBLEM Lady Footlocker is brand of Foot Locker, Inc. to meet women’s consumer’s needs in athletic footwear and apparel. Foot Locker, Inc. is an American sportswear and footwear retailer, with its headquarters in Midtown Manhattan, New York City, and operating in approximately 20 countries worldwide. Formerly known as Venator Group, Inc., it is the successor corporation to the F.W. Woolworth Company. Foot Locker, Inc. operates the eponymous “Foot Locker” chain of athletic footwear retail outlets (along with “Kids Foot Locker” and “Lady Foot Locker” stores), Champs Sports, Footaction USA, and Eastbay/Footlocker.com Eastbay/Footlocker.com own the rights to Final Score, ESPN Shop, AFL Store, and The United States Olympic Shop. The chain is known for its employees' uniforms, resembling those of referees. Now a days women are no longer different than men, but we think it’s vice versa because men do things now that women usually do, like taking care of the kids and cooking, as for women they do most of the things men do these times, they are actually more...
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...INTRODUCTION: An identity of a corporation is a complex thing to understand, and established. There is still a general lack of consistency when these terms are adopted to theoretical models or applied in Practice (Lars Thuger Christensen, Suren Askegaard 1999), in this essay the author has tried to review the literature of scholars of corporate identity to bring the whole concept in a nutshell. This essay consists of two parts (a) and (b), in (a) author has tried to look into the notion of identity based view of corporation by exploring well known literature in order to assess how concept of identity serves organizations, how it helps in defining identity of corporation, the difference between the two, what are Balmer’s “Business identities”?, multiple identities of any corporate entity, inward and outward bound identities of corporation, also author tried to look into Balmer’s corporate identity Quindrivium which is for author of this essay is like a breakthrough in understanding the concept of identity based view of corporation, this part shows that identity of corporation is combination of multiple identities which needs to stay aligned to build positive corporate identity. In (b) the author tries to link the concept of corporate identity with another element of corporate level marketing(Balmer, J.M.T and Edmond Gray 2003), that is “corporate branding”, and tried to look into concepts like what is corporate branding ?, relation between corporate identity and corporate branding...
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...Advertising as a form of marketing communication has evolved over the years whereby it has gone through major changes and improvements to achieve the desired goals by corporations and businesses. Also, among the significant changes in advertising includes the shift from traditional approaches to advertising to the digital advertising on digital environments and platforms provided by the advanced technologies. However, despite the shift in advertising from the earlier approaches and methodologies, the traditional advertising styles have contributed a lot to the current issues in advertising. Among the current issues in advertising includes the focus on the development of brands and their images as opposed to the traditional focus on products. With the development of new types of products and laws and regulations, corporation and business focus more on the development of company and business brands and images as opposed to products since it adds more value to a company. This is in the sense that strong brands for companies give the respective firms good reputation and memorability among consumers hence leading to the development of consumer loyalty. In addition, the rise of branding was caused by the failure of other traditional advertising approaches that made the entire process ineffective and more costly for corporations. Therefore, as a solution, organizations developed branding to solve the problem hence increasing their sales and profitability of a company. The concept of branding...
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...video output is not available. COMPUTER HARDWARE The disadvantages and advantages of Speakers? Advantages · They are provided with the computer. · They're very simple to operate. · They help blind people who would otherwise have difficulty using a computer. · They can be useful for alerting computer users, even when they're busy, such as in pop-ups. Disadvantages · They can take up a fair amount of desk-space, compared to headphones. · They can distract people around you therefore disrupting a communal work area. ------------------------------------------------- History of Sony company From Wikipedia, the free encyclopedia For other uses, see Sony (disambiguation). Sony Corporation (ソニー株式会社 Sonī Kabushiki Gaisha?), commonly referred to as Sony, is a Japanesemultinational conglomerate corporation headquartered in Kōnan Minato, Tokyo, Japan.[3] Its diversified business is...
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...Strategic Plan Part I: Lear Corporation BUS/475 December 7, 2015 Business Model and Strategic Plan Part I: Lear Corporation Lear Corporation is a huge company within the industry it is operating. Lear Corporation started its existence almost a century ago, in the year 1917 as American Metal Products, and it continued its development throughout the time by making several acquisitions and going public in 1994. Lear Corporation strives to respond to the changing needs of the automotive industry and successfully manages to be “a global leader in automotive seating and electrical systems” (Lear Corporation, 2015). Lear Corporation has a simple vision that has four major bullet points, and this vision statement clearly represents how the company sees itself and how it positions itself within the industry. * A supplies of choice * An employer of choice * The investment of choice * A company that supports the communities where we do business (Lear Corp., 2015) The vision statement of Lear Corporation implies that the company strives to be the first in the market. In addition to that, Lear states that it has core values that the company constantly fulfills no matter what: (1) customer focus, (2) operational excellence, (3) teamwork, (4) integrity, (5) diversity, (6) and community service. Those core values exist in every division of the company, in every transaction and in every move, Lear makes throughout their operations (Lear Corporation, 2015). Currently the...
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...hnotesScan to E-mail White Paper Ricoh Americas Corporation May 2007 Copyright 2007 – Ricoh Americas Corporation Scan to E-mail White Paper TABLE OF CONTENTS 1 1.2 2 3 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5 5.1 5.2 6 6.1 6.2 6.3 7 7.1 7.2 8 8.1 INTRODUCTION....................................................................................................................4 Target Audience ..................................................................................................................4 MODEL CROSS REFERENCE .............................................................................................5 SETTING/SPECS ..................................................................................................................7 SETTING UP SCAN TO E-MAIL VIA WEB IMAGE MONITOR ............................................7 Web Image Monitor Administrator Login Process...............................................................7 Network Settings via WIM...................................................................................................9 SMTP Authentication via WIM ..........................................................................................10 POP before SMTP Configuration via WIM........................................................................ 11 LDAP Settings in WIM ...................................................................................................... 11 Address Book Settings in WIM .......................
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...TABLE OF CONTENTS 1.0 MULTINATIONAL FINANCIAL MANAGEMENT (SONY CORPORATION) 2.1 Main business of the Sony Corporation 2.2 Goal of the Sony Corporation 2.3 International business methods used by Sony Corporation 2.4 Expectation to expand to another countries, opportunities to expand and risk of pursuing new business in another countries 2.0 INTERNATIONAL FLOW OF FUNDS 3.5 List countries of Sony Corporation export products 3.6 Sony Corporation export business by recent changes in the factors that can affect the degree of international trade 3.0 INTERNATIONAL FINANCIAL MARKETS 4.7 Foreign exchange market used by the Sony Corporation 4.8 The Sony Corporation issues stock in foreign countries 4.0 EXCHANGE RATE DETERMINATION 5.9 Currencies that the Sony Corporation uses to conduct its international business 5.10 The trends in the main foreign currencies used by the Sony Corporation and affected by changes in the values of these currencies 5.0 FINANCING INTERNATIONAL TRADE 6.11 Types of payment methods to pay for imports 6.12 Types of trade finance method 1.0 MULTINATIONAL FINANCIAL MANAGEMENT 2.1 MAIN BUSINESS OF THE SONY CORPORATION Sony is engaged in the development, design, manufacture and sale of various kinds of electronic equipment, instruments and devices for consumer, professional and industrial markets as well as game hardware and software. Sony’s...
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