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Imarket

In: Computers and Technology

Submitted By barkerio
Words 4265
Pages 18
The iMARKET

Darragh Barker

Executive Summary

Throughout this research paper I hope to identify the sale of digital goods as a business model and the different types of companies that operate under this business model. Investigate the revenue streams for various digital products and the commercial strategy for investment/reinvestment of profit. I will also be looking at how this digital good have affected us on a social level ie education, employment, day to day living.

The beginning

SoundJam MP, developed by Bill Kincaid and released by Casady & Greene in 1999, was renamed iTunes when Apple purchased it in 2000. Jeff Robbin, Kincaid, and Dave Heller moved to Apple as part of the acquisition, where they continue to work today as the software's original developers. They simplified SoundJam's user interface, added the ability to burn CDs, and removed its recording feature and skin support. On January 9, 2001, iTunes 1.0 was released at Macworld San Francisco.
Originally a Mac OS 9-only application, iTunes began to support Mac OS X when version 2.0 was released nine months later, which also added support for the original iPod. version 3 dropped Mac OS 9 support but added smart playlists and a ratings system. In April 2003, version 4.0 introduced the iTunes Store; in October, version 4.1 added support for Microsoft Windows 2000and Windows XP.
This is can be interpreted as the birth of the one of the most successful digital goods based companies ever. Apple broke down the boundaries of logistics and packaging to bring you your music when you wanted it instantly without the hassle of going to your local HMV waiting in line, getting you CD then bringing it home, taking it out of the packaging, uploading it to your computer only to them further download it to you iPod. It was cutting costs in a way the music industry never thought possible. Direct to...

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