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Imc and Customer Satisfaction

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IMC and Customer Satisfaction

MKT 500

IMC AND CUSTOMER SATISFACTION
Nu Care’s value must be viewed in two ways. First, the customer, what do we offer that they will recognize as a value? Second, the retailers, to purchase, distribute, and market Nu Care products. In order to grab the attention Nu Care’s marketing team has adopted to use Integrated Marketing Communications. With the use of IMC Nu Care will be able to choose the appropriate outlets to market their products and learn the benefits of media sources. The customer is being bombarded with propositions from other skincare companies(Promotion & Advertising Strategy, n.d.). Most are somewhat mysterious and expensive making it difficult to find what works for the skin and why. The customer is unclear how to choose the correct products for themselves so combining a simple approach to offer product knowledge, a distribution strategy that insures availability, a pricing proposition that puts Nu Care at the lower quadrant of the expensive brands and a quality brand image for Nu Care, this will create a compelling value proposition for the targeted consumer(Promotion & Advertising Strategy, n.d.). Nu Care’s multi-channel distribution strategy will insure the customer easy access to the product when and where they need it. This paper will discuss Nu Care’s advertising strategy and how it aligns with its marketing goals, Determine how the effectiveness of the advertising will be measured, the different promotional strategies that may be used in addition to advertising, the best marketing research approach to measure customer satisfaction with Nu Care’s product and service, and how gaps in customer expectations and experiences will be addressed.
Strategy
Nu care’s advertising strategy consists of the positioning of the brand, identifying the target market, selecting methods of…...

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