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Imc Strategy

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IMC Strategy
Strategic Marketing MBA 6011
Tiffany Hauser
May 28, 2014
Dr. Kroeger
South University

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We know how you want to get there, so get there the BEST way you know how!!!
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Airways Global………… the right choice for the right price
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Brand Repositioning Statement
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To passengers of all ages, that need to get to their perceived destinations, by way of AirWays Global will do so in a timely, comfortable, convenient, and upgraded fashion with the introduction of more destinations, better cabin appeal with modern updates, exceptional in-flight services, and exemplary recovery services by way of preventative management services, and innovative technology.
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Call now to see if you made the right choice 555-123-4567
IMC STRATEGY:
AirWays Global is failing financially partly due to the competitive prices of other airlines and also the loss of loyalty customers. This is because AirWays Global has not really set forth on making sure that their customers old and new understand that they have revamped their services and making lead-way in the commercial airline industry as one to the most comfortable and affordable carriers to date. It seems that they have lost their positioning in this industry and want to send a message to all passengers that their service experience is the best way to go.
After major creative brainstorming, this Integrated Marketing Communications Plan was put forth to encourage and embrace our loyalty costumers as well as our target audience by making sure that they know how we serve above our...

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