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Impact of Billboards on Consumer Buying Behavior

In: Business and Management

Submitted By aymikiet
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| FINAL YEAR PORJECT | IMPACT OF BILLBOARD ADVERTISING ON CONSUMER BUYING BEHAVIOR: A CASE OF DESIGNER LAWN COLLECTION BILLBOARDS Student: Ayman Hina DaudpotaRegistration #: (BB-03-09-4751)Supervised by Ma’am Donia Waseem | | | | |

PROJECT APPROVAL LETTER

Project title: Impact of billboard advertising on consumer buying behavior:
A case of designer lawn collection billboards.
By: Ayman Hina Daudpota- 4751
Thesis supervisor: Ma’am Donia Waseem
Academic year: 2013

The board of advance studies at PAF-KIET has approved this thesis, submitted in partial fulfillment of the requirements for the degree of Bachelors of Business Administration.

Approval committee:

Ma’am Donia Waseem Sir Adnan Anwar
(Supervisor) (Director Academics)

ACKNOWLEDGEMENTS

All praises and thanks to Almighty ALLAH by whose powers and glory all good things are accomplished. He is also the most merciful and who bestowed on me the potential, ability and an opportunity to work on this project.

It is a matter of great pleasure to express my cordial gratitude to my esteemed Supervisor Ma’am Donia Waseem for her wise and painstaking guidance that she has so generously given throughout this project work.

I respectfully offer my thanks to my parents who devoted their lives for my disciplined training especially for their love, sincerity and mellifluous affections which hearten me to achieve success in every sphere of life and without whose encouragement and moral support, the present study would have been a mere dream.

Last but not least, I extremely grateful to all my friends, colleagues and my institution that equally encouraged me in this project

THANK YOU ALL!

Contents Abstract 3 Annotated Bibliography 5 Chapter 1: 6 Problem...

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