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Impact Of Online Marketing In Bangladesh

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This report is equipped to make a study on the preparation and presentation of Online Marketing Trends of Bangladesh as a part of the BBA program for the Department of Business Administration, University of Liberal Arts Bangladesh. As the classroom discussion alone cannot make students to know about the real life circumstances, therefore it is an opening for the students to know about the practical environment of the real business world through this program. A student requires carrying out an extensive analysis of real world business problem and thereby preparing a report on the solution to the problem. In relation to that I chose the report on “Online Marketing Trends in Bangladesh”.
1.2 Problem Statement
Internet marketing, or online marketing,
…show more content…
Moderating variables for instance gender, age, involvement, variety seeking behavior and technophobia exert a significant influence on some of the proposed relationships. These results have a number of inferences for those companies which want to increase loyalty on the sector.
First, the online marketing has a direct and an indirect impact on both significance and trust. Consumers tend to have much trust on online media of marketing and it reaches the target customer more effectively.
Second, traditional marketing is a time-tested marketing technique. However, the progresses and novelties brought by technology can built-up optimistic opportunities and widen prospects for profit.
Internet marketing allows to reach out to an extensive target audience without having to pay a lot. With online marketing, marketers are spared from the high costs of promotion. Simply put, internet marketing is superior to traditional marketing.
2.1 Online Marketing
…show more content…
Figure 1: Online Marketing Process
2.1.1 The Integrated Marketing Communication
For years, traditional marketing has dominated the market with traditional marketing activities in the country. And the name of online marketing was little known to the marketers and promoters. It had only little market share. To support through the process in the market, the online marketing created a groundbreaking new advertisement strategy on an integrated marketing communication campaign including interactive, and indoor advertising as well as providing online banners. Public relations were focused on brand awareness and brand value.
The marketers made campaigns to promote online advertising in the market. Not only did the companies completely renovate the marketing process but it also placed full gesture interactive advertising on the other sides as

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