Premium Essay

Impact of Target in India

In: Other Topics

Submitted By bhoomi1993
Words 2179
Pages 9
IMPACT OF TARGET IN INDIA

Prepared for
Richard Thomas, CEO
Target, Minneapolis, Minnesota

Prepared by
Bhumi Gandhi
Senior Research Consultant
Target, Chicago, Illinois

November 22, 2013
EXECUTIVE SUMMARY

Target Corporation has decided to expand their business to India. The study was authorized by the CEO of Target when all other crew of the company approved for expansion business to India. The CEO of Target Corporation requested an evidence to show the positive impact of expansion.

Our conclusion that Target will have positive impact in India is based on scholarly articles, cultural books and research.

In order to achieve success in India, the company will have to consider these aspects of the culture: * Social customs: Target needs to adapt various cultural, religion and taste preferences. * Family life: Big quantities will be sold much faster as the basic building block of Hindu society is the joint or extended family. * Religion and Folk belief: Religion has a huge impact on the daily life of almost everyone in India. Business have to holidays on holy festivals of India. * Economic Institutions: Employees must get paid a monthly salary. Target has to compete with “Kirana” stores that sell groceries and food to consumers at a low price.

On the basis of these findings, it is recommended that Target needs to offer products not only at a lower price but with good customer service. Target Corporation has to avoid selling beef and pork in stores. Also, Target has to change their stores layouts while expanding its business all over India.

INTRODUCTION: TARGET’S OVERSEAS EXPANSION
Target Corporation is expanding its business abroad. A report was requested to advise the CEO about the culture of India and the impact of expansion. Specifically, the study seeks answers to the following questions: * What...

Similar Documents

Premium Essay

Swot Analysis Of Suraja

...areas in India are considered poor; however, “On the map of poverty in India, the poorest areas are in parts of Rajasthan, Madhya Pradesh, Uttar Pradesh, Bihar, Jharkhand, Odisha, Chhattisgarh and West Bengal”. As a company, we will try to centralized our mainly distribution to the poorest areas. According to The times of India (2012), “Just over half of rural India uses electricity as its main source of lighting, an increase of 12% over 2001” it also shows that “43% of rural households still use kerosene to light their houses”. However, in India there are still “11 lakh (1,100,000) households in India with no source of lighting whatsoever”. Impact statement: Our target market will be mainly poor population in India, which can be verified...

Words: 984 - Pages: 4

Premium Essay

Pacific Hooker

...|Section |Section Title |Pages | |1.0 |Executive Summery | | |2.0 |Company Data- | | | |Name & Address- | | | |History- | | | |Company size- | | |3.0 |Product to be exported | | |3.1 |Product category | | |3.2 |Product description | | |3.3 |Present Annual sales | | |4.0 |Strengths...

Words: 4185 - Pages: 17

Free Essay

Abcccc

... MBA PART-1 Sem.-II INTRODUCTION Terrorism has given up as global threat and terrorists have free flow of information, communication, Information Technology and so forth. Threats from terrorist groups have grown alarmingly and pose a greater challenge to nations. Terrorists conduct their activities with the aim of destruction. The fear of terrorism is looming large in our daily life. There are innumerable incidents of such fear and insecurity. Terrorists attacks has its impact globally –be it tourism, Gross domestic product, medical industry, productivity, aviation industry, stock market etc. Terrorism creates feeling of hatredness, frustration and panic in the society with the main objective of destruction in the opposition. Paradigm of Terrorism has seen a major change with terrorists remaining invisible and exhibiting cross nation spread using Internet as a main source of communication. HISTORY Of TERRORISM The word "Terrorism" has been derived from Latin word "Terrere" which means "To fight"....

Words: 7635 - Pages: 31

Premium Essay

India Market Audit

...Bachelor of Science in Business Administration 10-12-2015 10-12-2015 INDIA’S MARKET AUDIT INDIA’S MARKET AUDIT Carolina Fernandez, Mariana Felix, Ramiro Garcia, Rocio Lopez, Sarahi Montano, Fernanda Salgado Carolina Fernandez, Mariana Felix, Ramiro Garcia, Rocio Lopez, Sarahi Montano, Fernanda Salgado Outline Introduction 2 Executive Summary. 2 Environment. 3 SWOT Analysis. 5 PEST Analysis. 6 Customers. 8 Products and Services. 12 Place. 15 Price and Cost. 16 Promotion. 17 People. 19 Servicescape. 20 Process. 21 Porter’s 5 Forces 23 Conclusion. 35 References. 36 Introduction After a company has been able to stablish its own strategies of involvement in the market they have selected as their target market it is extremely important for them to evaluate and analyze their marketing activities, their objectives, plans, strategies and policies in order to identify any “defect, vulnerability, deficiencies, problems, and other weaknesses encountered in the company's marketing activities.” (Akrani, 2013). All of this with the aim of enhancing their strategies of penetration into a specific market. The importance of this evaluation relies on the fact that “it suggests measures and/or recommendations to overcome, solve or remove these limitations. It also seeks out new marketing opportunities for a company. Overall, it tries to improve their marketing performance.” (Akrani, 2013). Upon this document we have been evaluating each and......

Words: 6526 - Pages: 27

Premium Essay

Nike in India

...The central argument is that; (A) the economic environment offers an overall attractive outlook, (B) the cultural environment requires Nike, Inc., to change their core product portfolio while continuously learning to customize and localise to the needs of the Indian consumer, (C) The political environment does not have a substantial risk impact in both its historical and current outlook, and the government is heavily involved in reforms that promote foreign direct investment. The extent of the analysis highlights relevant international marketing issues that Nike, Inc., faces in India in the context of country attractiveness, market segmentation, market positioning, and the marketing strategy in the context of the four P’s.   1 INTRODUCTION The aim of this essay is to select a consumer product and country market and undertake an in-depth and extensive environmental analysis as groundwork for a marketing plan. The selected consumer product will be sports apparel by Nike, Inc., while the selected target market is India. Currently, more than half of the Fortune 500 companies are involved in some form of outsourcing operation to India, with the remaining explaining to shareholders why such a large market is not being exploited (Taylor & Francis Group, LLC, 2006). The premium-brand sportswear market...

Words: 2218 - Pages: 9

Free Essay

Impact of Mobile Phones

...An econometric analysis of the impact of mobile Dr. Mahesh Uppal is the Director of Com First (India) Private Ltd, a consultancy specializing in policy, regulation, and strategy. Mamta is a researcher at the Indian Council for Research on International Economic Relations (ICRIER). 1. Summary During the past two decades, India has moved away from its former ‘command and control’ policies to become a marketbased economy. This process started in the mid-1980s and gathered substantial momentum at the beginning of the 1990s. The process of reform has continued in this decade with a further opening of the economy and the creation of regulatory institutions to oversee the march towards fully competitive markets. As a result of the liberalisation, GDP per capita has been rising by 7% annually, a rate that leads to its doubling in a decade. This contrasts with annual growth of GDP per capita of just 1% in the three decades from 1950 to 1980. Rapid growth turned India into the third largest economy in the world in 2006 (after the United States and China and just ahead of Japan when measured at purchasing power parities), accounting for nearly 7% of world GDP. 1 Although India’s growth rate has been among the highest in the world, it remains a low income country. With a per capita income of US$950 in 2007, India ranks 122nd. 2 As well as a low average income, there are substantial disparities in economic performance between states. The average per capita Gross State......

Words: 1522 - Pages: 7

Premium Essay

Tata Nano

...Research The actual goal of the research process is to evaluate the customer’s buying behavior of cars by taking Tata Nano as the primary example and analyzing car-marketing segments in the automobile industry in order to support the Indian automobile companies especially Tata Nano, for improving their market sales.   Scope of the Research The main scope of this project is to analyze the information on the Indian automobile industry and the car marketing aspects of automobile industry by considering Tata Nano as an example. This research will provide the detailed overview on the automobile industry in India and the changes in the Indian automobile industry after the establishment of Tata Nano.  It will cover the different aspects related to the car marketing like the marketing plans and marketing strategies required for success. Factors of the Research The main factors of this project are as follows: * The overview of the Indian automobile industry * The detailed information on the buying behavior of the customers when they buy cars Research and Study Within the process of completing this research, hasn’t faced any obstacles until now and in the process of gathering the information from the different types of data collection methods of secondary source of data, there are some limitations and restrictions for collecting the information. In the process of gathering the information from the articles and case studies of previous scholars the researcher was asked......

Words: 1537 - Pages: 7

Free Essay

Case Analysis Fairchild Water Technologies, Inc.

...------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Marketing Case Fairchild Water Technologies, Inc. Rong Fan I. Firm Summary a. What is the firm’s current mission/vision? Gather background data on the possibility of Fairchild Water Technologies, Inc. entering the Indian market for home water purification devices. b. Describe the firm’s current brand. Fairchild Water Technologies, Inc. was founded in 1980 by Eugene Fairchild. The company’s first product was a desalinator used by mobile home parks in Florida to remove salts from brackish well water supplied to residents and that lead a huge success. New products’ prices higher than other competitors. The company have over 4,000 employees. The company start to export sales from 1985 and almost reach $140 million in 2000. The company has a lot of sales offices, small assembly areas and distribution facilities in other countries. By late 1995. Two models had been sale to other countries and got a big success. In late 1999, the company has the “delight purifier”. c. What is the firm’s current unique selling proposition (i.e. what is it that they do that their competition doesn’t do)? Delight Purifier. The Delight purifier used a......

Words: 1993 - Pages: 8

Premium Essay

Nike India

...Nike in India MKW 3444 (Assignment 1) TABLE OF CONTENTS Table of Contents Page 2 Executive Summary Page 3 1 Introduction Page 4 2 Economic Environment Page 5 3 Cultural Environment Page 7 4 Political Environment Page 9 5 Conclusion Page 11 6 References Page 12  EXECUTIVE SUMMARY The following essay interrogates Nike, Inc., in the Indian market. The context of the paper lies within the framework of an environmental analysis for the groundwork of a future marketing plan. The central argument is that; (A) the economic environment offers an overall attractive outlook, (B) the cultural environment requires Nike, Inc., to change their core product portfolio while continuously learning to customize and localise to the needs of the Indian consumer, (C) The political environment does not have a substantial risk impact in both its historical and current outlook, and the government is heavily involved in reforms that promote foreign direct investment. The extent of the analysis highlights relevant international marketing issues that Nike, Inc., faces in India in the context of country attractiveness, market segmentation, market positioning, and the marketing strategy in the context of the four P’s.   1 INTRODUCTION The aim of this essay is to select a consumer product and country market and undertake an in-depth and extensive environmental analysis as groundwork for a marketing plan. The selected consumer product......

Words: 1188 - Pages: 5

Premium Essay

Forex

...Why should we hedge? Business is exposed to several risks, currency risk being one of them Objective of hedging is to ensure: Predictability in Income Statement thereby reducing cash flow volatility. Revenue is generated & receivables are collected at budgeted rates Maintaining margins on long term projects as these projects are priced & bid with an exchange rate assumption, which needs to be protected to ensure desired margins Managing the translation risks in case of multiple geographies & overseas entities Best Practices A good risk management and hedging policy should be debated, understood & approved at the highest level (Board) The policy should indentify risks entity is exposed to, ways to measure these risks & suggest methods to mitigate these risks Should specify clear identification of responsibilities, authorities & limitations on its implementation Should state the purpose of hedging clearly - profit, protection, reducing volatility. Should suggest appropriate risk management tools like Sensitivity Analysis, VAR to contain risks Should be reviewed periodically by board in view of changing risks, market dynamics. Enctheirage use of natural hedges to reduce hedging costs METHODS OF HEDGING Methods of hedging can be classified as a. Internal methods b. External methods ...

Words: 3106 - Pages: 13

Premium Essay

Understanding Nrega: a Simple Theory and Some Facts

... Understanding NREGA: A Simple Theory and Some Facts * Diganta Mukherjee # and Uday Bhanu Sinha Abstract A developing economy like India is often characterised by a labour market with demand and supply of labour and a wage that even if competitively determined may not be adequate for the poor household to reach their target income; what they consider as means of a decent living. Envisaging situations like these, the Indian government has implemented the National Rural Employment Guarantee Act (NREGA) in recent past, to complement the income of the poor by providing them employment for certain number of labour days in a year. In this paper, using a simple theoretical model, we have analysed the impact of NREGA scheme on (i) rural labour market, (ii) income of the poor households and (iii) overall agricultural production. It is seen that the income from NREGA alone can be a substantial part of the target income of the poor. We show that in such a situation, the poor may exhibit a backward bending supply curve of labour which may lead to an aggregate reduction in agricultural output. This adverse production effect can happen even when the NREGA activities lead to a moderate improvement in agricultural productivity. Data on food prices tend to support our finding to some extent. Keywords: NREGA, target income, labour supply, agricultural productivity, India, Asia JEL Classification: I38, J22, J43 Corresponding Author: Uday Bhanu Sinha, Department of Economics, Delhi School......

Words: 7139 - Pages: 29

Premium Essay

Cottle Taylor

...Case Context via “5Cs” framework Company: Cottle-Taylor is an established company started in 1815. By 2009 they had a strong product portfolio of over 200 oral care, personal, care, and home care products. In 2009 nearly 50% of the company’s revenue came from emerging markets. Cottle-Taylor conducts its India operations through a subsidiary called Cottle India. The India operations are focused on oral care, which includes toothpaste, tooth powder and dental floss. Focus area for this case is the toothbrush market. Cottle is the market leader (46% market share) in toothbrush market in India. It is perceived as a trusted & quality brand because of its association with IDA (Indian Dental Association). Cottle India is adequately supported by the parent company and follows a decentralized approach for India market strategy. For new markets Cottle’s general approach is to enter market with basic models and competitive prices, and gradually shift the focus to high-margin products. In India Cottle’s most successful toothbrush brand is Complete (accounted for 67% of Cottle’s total unit sales in 2009), which is also the lowest-priced toothbrush for adults. Competitor: Hinda-Daltan & SarIndia are two distant competitors with 21% and 11% market share respectively. The remaining share of toothbrush market is composed of low-quality, low-priced products imported from China and Vietnam. Cottle has a competitive advantage in toothbrush industry due to its manufacturing excellence...

Words: 4431 - Pages: 18

Premium Essay

L&T Sustainablity

...simple words, the well being of the society depends on the economy and the economy depends on the global ecosystem. 1.2 Corporate sustainability report L& T’s sustainability report is based on Global reporting initiative, i.e. GRI's Reporting Framework that is developed through a consensus-seeking, multi-stakeholder process. L and T reports are ‘ GRI Checked ‘ and graded as A+ reports, which is the highest grade for GRI reports. 1.3 L&T’s Take on Sustainability L & T views sustainability in terms of three aspects: 1. Sustainability means Adaptability L&T believes that its big opportunity lies in building capability across nations. It has interwoven its business interests with the larger interests of India and progressive emerging economies. They have aligned their growth path to the missions outlined in the National Action Plan on Climatic Change (NAPCC).It has aimed to...

Words: 4480 - Pages: 18

Premium Essay

Hotel Industry in India

...Contents Size of the market, growth pattern and evolution of the service…………………………………………...1 Implications for effective marketing………………………………………………………………………2 Environmental Factors……………………………………………………………………………………...4 Industry Players and Competitive Scenario………………………………………………………………..5 Marketing implications for existing players and new entrants…………………………………………….7 Size of the market, growth pattern and evolution of the service The Demand for Indian Tourism is increasing at 10.1% per annum. India will attract 25 million tourists by the year 2015. India currently has 2,00,000 hotel rooms spread across various hotel categories yet has a shortage of 1,00,00 rooms. |Hotel Category |No. of hotels |No. of rooms | |5 star /deluxe |165 |43965 | |4 star |134 |20770 | |3 star |505 |30100 | |2 star |495 |22950 | |1 star |260 |10900 | |Heritage |70 |4200 | |Uncategorized |7078 |  | |Total |8707 |132885 | |Restaurants |12750 ......

Words: 2080 - Pages: 9

Premium Essay

Country Book Project of India

...put a positive impact on the food and agriculture market in the country. The Product Relative advantage - Reduce Health Risks: Research has linked many approved pesticides with cancer and other diseases. Organic agriculture is the only way to keep them from getting into our body thus reducing health risks. Compatibility –.The reason is simple, organic foods such as vegetables and other products are grown in specific conditions without permitting the usage of synthetic pesticides. Complexity - Organic foods are more expensive to grow than conventionally grown foods and that cost shows up in the higher prices in the grocery store Trial ability - This is the first American organic food store. Observability -The demand for organic foods in India has seen a sharp growth in recent years. The market Geographical Region: India has a population of over 1.2 billion spread across 29 states and six union territories. Initially in the metros but slowly our business would reach the rural areas too. Transportation and communication available in that region – Transportation like Road, railway, Airways, Waterways Communication - Internet, Telephone, radio broadcast, television mostly areas. But in some areas internet is not available. Consumer buying habits a. Product – use patterns the survey revealed that India was among the top ten countries where health food, including organic food, was demanded by the consumers b. Product feature preferences – In India,......

Words: 1768 - Pages: 8