IMPACT OF TOTAL QUALITY MANAGEMENT
IN
INDIAN PHARMACEUTICAL COMPANIES’ PERFORMANCE

Name: Singh Sudhanshu Bala, Roll no.- ITM/BIT/MUMBAI/09/1- 17
2. INDEX

Serial No. Title Page No.
1. Title Page 1
2. Index 2
3. Title of the Thesis 3
4. Background of Research 4
5. Objectives 10
6. Scope 11
7. Methodology 11
8. Review of Literature 12
9. Gaps in Literature 14
10. Summary of the Proposal 14
11. Work Plan 16
12. References 17

3. TITLE OF THE THESIS:

IMPACT OF TOTAL QUALITY MANAGEMENT
IN
INDIAN PHARMACEUTICAL COMPANIES’ PERFORMANCE

4. BACKGROUND OF RESEARCH:

Total quality management (TQM) - TQM has been defined as an integrated organizational effort designed to improve quality at every level. TQM is also defined as quest of excellence, fitness for use, value for money, customer satisfaction etc.
The International Organisation for Standards (ISO) defines TQM as, "TQM is a management approach for an organisation, centered on quality, based on the participation of all its members and aiming at long-term success through customer satisfaction and benefits to all members of the organisation and to society." ISO 8402:1994
TQM acts as an umbrella under which everyone in the organisation can strive for customer satisfaction, reduce costs and wastage and increase the efficiency of services.
Fitness for use focuses on how well the product performs its intended function or use.

Value for price paid is a definition of quality that consumers often use for product or service usefulness.
Oakland (1989) defines TQM as an approach to improving the effectiveness and