Free Essay

Impact of Video Teleconference on Company Effectiveness

In: Business and Management

Submitted By Surf
Words 1560
Pages 7
Running head: IMPACT OF VIDEO TELECONFERENCE

Impact of Video Teleconference on Company Effectiveness
Student
School

Executive Summary
With current business demands being driven by initiatives to be more efficient during challenging economic times, pressure is weighing heavy on today’s business leaders to be innovative to remain competitive. Talented leaders are being asked to evaluate their business models and identify improvements to contribute to the greater efficiency of their respective organizations. But how can these leaders change the established culture of interacting with colleagues in expensive, timely, and in today’s technologically advanced world, not as often needed face-to-face collaborative engagements? With the reality of globalized business and all of the opportunities it presents, new approaches to maximizing efficiencies must be examined in order to position an organization to capitalize on the many benefits of globalization.
This research paper introduces the positive impact Video Teleconference (VTC) technology has on the efficiency of a company. The paper explores cost saving benefits of investing in what can be very inexpensive technology to be used for collaborative meetings, as compared to costly and time consuming face-to-face meetings. Additionally, this paper captures the convenience of VTC technology as it provides a general introduction to VTC technology’s compatibility with mobile platforms, which is increasing in today’s robust business environment. While face-to-face meetings still hold value for specific situations, this paper highlights the benefits associated with VTC technologies with respect to harnessing the power of the global business stage and the diverse perspectives that embody it. By implementing VTC technology, business leaders can greatly improve their company’s efficiencies and positively impact their profit margin.
Impact of Video Teleconference on Company Effectiveness With increased pressure to meet profit margins in a down economy, resourceful business leaders are turning to new technologies to streamline production; one of these technologies is the effective implementation of Video Teleconferencing, more commonly referred to as VTC. VTC has revolutionized the communication between colleagues positioned in disparate locations. These locations can be as close as Washington D.C. to Baltimore or as far as Los Angeles to London and everywhere in between. An organization’s implementation of VTC technology for collaboration, almost completely negates the necessity for costly travel and time away from production, both of which negatively impact the effectiveness of a company. Of course there is still a need for face-to-face interaction however; it has become more common place to leverage Information Technology (IT) to increase effectiveness. VTC as a resource is not only applicable to business engagements, but also modern science and the organizations and research entities that support the science industry. As noted in the following quote, “Any technology that promises to allow scientists to communicate without the need for travel is of immense interest to the business of science. Time away from the laboratory is a significant factor for both academic and industrial scientists” (Welch, Ray, Melendez, Fare, Leach, 2013, p. 148). The same concepts can be identified and translated to business. Time away from the office, rather than the laboratory as postulated in the quote, is a significant impact on the success of a company. The fundamental goal of any business is to increase revenue and decrease expenses. This brings me to the topic of discussion for this research paper as it examines the impact of VTC technology on company effectiveness.
Video Teleconference and Global Virtualization With increased availability to high-speed, broadband Internet access and improvements in technology reliability, companies are no longer constrained by location. A new era of collaboration is taking shape in today’s global business environment in the form of virtual meetings. The concept of virtual team work by way of VTC, has established itself has a proven component to increase the effectiveness of a company. As stated by Sudoc, Bizoi, & Filip (2009), “The use of collaboration technologies and other techniques reduce travel and facility costs, lower project schedules, and improve decision-making time and communication” (p. 8). Before the networked world as we know it existed, face-to-face meetings were the benchmark for bringing new ideas and strategies for group discussion. The amount of time required to prepare for the meeting is substantially reduced with VTC capabilities. It’s no secret the global economy has changed and continues to change. The pace of business is as fast as it has ever been however, business leaders are asked to do more with less and decrease the time spent in time consuming face-to-face meetings (Boule, 2008, p. 7). A case study conducted by Avaya Incorporated, an industry leading provider for advanced business communication and collaboration on a global scale, found in a two month period with over 85,000 participants in more than 35,000 video conference meetings held on one of their large-scale platforms, an easily identified benefit of video conferencing was the ability to establish personal connections with prospective clients (Davis, 2012, pp. 7-8). Avaya explicitly stated “that the use of visual communications with customers will help the company grow its top line revenues” (p. 8), further supporting the notion that VTC technology positively impacts a company’s efficiency. Additionally, to remain competitive on a global market, diverse perspectives play a vital role in innovation, a common theme for companies with a technical niche in the business arena. As mobile devices compliment traditional desktop infrastructures within an organization, VTC allows for convenience; convenience in terms of being unleashed from the legacy business approach of being tethered to a cubicle or conference room setting to participate in meetings. Instead, VTC technologies are now compatible with a plethora of mobile devices, whether it’s a smart phone or tablet, both of which are common tools for the modern business professional. From a senior management perspective, employing technology can project the perception of market awareness and the ability to remain flexible and perhaps most importantly, up to date with capitalizing on process improvement. Lisa Silverman (1997) noted in her article Teleconferencing: The Newest Keys to Influencing the Influential, large and small-cap businesses are implementing VTC based technology to solidify their standing with influential stakeholders (p. 1). According to Wijngaarden, Erman, Matthews, Sharp, and Sutter (2010), “the impact of communication and body language on the perception of a speaker suggests that the relative importance of verbal expression, vocal impression, and facial expression accounts for 7 percent, 38 percent, and 55 percent, respectively” (p. 2). For management still gravitating towards traditional face-to-face meetings due to possible reservations of the effectiveness of VTC with respect to staff staying engaged, body language and the tone of voice are major components in information sharing; VTC captures these communication elements therefore, addressing the possible concern of ensuring a productive meeting was facilitated (p. 2). Another impact VTC have on company efficiency is the inexpensive set up. A simple implementation of the technology can include a basic web cam, which are now built into most mobile devices, and a high-speed Internet connection. From virtually anywhere that a business professional has access to a good Internet connection, the agenda of a face-to-face meeting can be accomplished without having to work through the often times laborious scheduling conflicts of participants. The relatively economical cost can also be particularly enticing for small to mid-sized companies on frugal technology budgets.
Conclusion
In conclusion, today’s business environment is borderless and operates on a global scale. Emerging business leaders are seeking new strategies to remain relevant in competitive markets and as technology has changed the landscape of modern business, the demand to run parallel and adapt to new technological developments is crucial to the success of any company. Remaining dynamic and identifying opportunities are paramount to the efficiency of any company, regardless of size. In order to capture how VTC technology can improve a company’s efficiency, an organization must evaluate the cost associated with timely, in person traditional face-to-face meetings, and decide if the cost for the many aspects of those meetings can be eliminated by embracing VTC for collaboration.
With the onslaught of mobile technology, the barriers surrounding legacy business communications are almost completely removed from today’s high paced work environments. VTC technologies have too, remained dynamic and they have adapted to accommodate mobile platforms. The ultimate goal of any business is to increase revenue. Leveraging VTC technologies simply compliment other initiatives to improve efficiencies to achieve this goal.
References
Boule, M. (2008). Changing the Way We Work. Library Technology Reports, 44(1), 6. Retrieved from http://alatechsource.org/
Davis, A.W. (2012). The Viability of Large-Scale Personal Video Conferencing Deployments. Retrieved from http://www.radvision.com/NR/rdonlyres/C7BFA213-5B14-4289-9C07-EABE1AFC065D/0/v8Wainhouse_WP_on_Avaya_Scopia_Deployment.pdf
Silverman, L. R. (1997). Teleconferencing: The Newest Keys to Influencing the Influential. Public Relations Quarterly, 42(3), 30-32. Retrieved from http://prsa.org/
Suduc, A., Bizoi, M., Filip, F. (2009). Exploring Multimedia Web Conferencing. Informatica Economica, 13(3), 5-17. Retrieved from http://revistaie.ase.ro/
Welch, C., Ray, S., Melendez, J., Fare, T., & Leach, M. (n.d). Virtual conferences becoming a reality. Nature Chemistry, 2(3), 148-152. doi:10.1038/nchem.556
Wijngaarden van Lind de, A.J., Erman, B., Matthews, E.P., Sharp, R., & Sutter, E. (2010). Multi-stream video conferencing over a peer-to-peer network. Bell Labs Technical Journal, 15(2), 229-243. doi:10.1002/bltj.20451

Similar Documents

Premium Essay

Vitual Selection

...programs through internet can help save money and time. The major concern of this assignment is to show what necessary steps and tactics are taken during such virtual assessment of the applicants in order to make sure that the right one is chosen for the right job in the company. This report comprises of certain pros and cons of virtual assessment. Then, I have mentioned the concerns of applicants, the selection process being fair, the employee reaction and their required skills for virtual assessment programs. And, finally is the conclusion followed by a list of references. The research was made solely on secondary basis. The true motive of this paper is to present the new system regarding the virtual assessment process in hiring people from around the globe which is in fact very beneficial to people in terms of saving time and money. INTRODUCTION Industries who have the right people in place will give the strategic competitive advantage in this challenging business environment. The simulation “Virtual Job Tryout” assessment program helps the unique and innovative candidate evaluation. The assessment has been built specifically for the organization to boost up the performance outcome that matters for the company and Human Resource. These assessments give the HR managers the best information for making accurate hiring decisions which also presents the candidate with an exciting and educational view of the job so that they can understand the job’s challenges and......

Words: 2167 - Pages: 9

Premium Essay

Larry

...[pic] Defense Security Service Electronic Communications Plan Sample Date: 02/01/2012 Company: |XYZ, Inc. | Address: |12345 West Broad Way, New York, NY. 54321 | Cage Code: |89PGK | ODAA Unique Identifier: |89PGK-20111119-00009-00019 | Table of Contents 1. INTRODUCTION 5 2. PURPOSE 5 3. ROLES/PERSONNEL SECURITY 6 4. DETAILED SYSTEM DESCRIPTION/TECHNICAL OVERVIEW 8 5. IDENTIFICATION AND AUTHENTICATION POLICY AND PROCEDURES 9 5.1 USER IDENTIFICATION AND AUTHENTICATION 9 5.2 DEVICE IDENTIFICATION AND AUTHENTICATION 10 5.3 IDENTIFIER MANAGEMENT 10 5.4 AUTHENTICATOR MANAGEMENT 10 5.5 ACCESS CONTROL POLICY AND PROCEDURES 11 5.7 ACCESS ENFORCEMENT 12 5.8 INFORMATION FLOW ENFORCEMENT 13 5.9 SEPARATION OF DUTIES 13 5.10 LEAST PRIVILEGE 14 5.11 UNSUCCESSFUL LOGIN ATTEMPTS 14 5.12 SYSTEM USE NOTIFICATION 14 5.13 SESSION LOCK 15 5.15 SUPERVISION AND REVIEW — ACCESS CONTROL 16 ...

Words: 19387 - Pages: 78

Premium Essay

Managing Communications

...information and knowledge within organizations 1.1. The key information and knowledge requirement for a range of stakeholders p4 1.2. Systems used for communicating key information and knowledge to stakeholders p6 1.3. An analysis of potential barriers to effective workplace communications p7 1. Task 02: Factors effecting workplace communication 2.4. How communication is influenced by values and cultural factors within the business organization P8 2.2. How these technologies help communication and also hinder the communication with stakeholders. P8 2.3. The communication policies and procedures and their impact. P9 3. Task 03: Promoting effective interpersonal communication within an organization 3.1. Interpersonal communication and its effectiveness. P10 3.2. Plan own personal development to improve own communication skills. P10 4. Task 04: Planning to improve organization communication 4.1. Applying theories of organisational communication. P11 4.2. Plan to improve workplace communication. P12 4.3. Identify measures to evaluate the success of the plan. P12 4. Conclusion P13 5. Reference P14 Introduction This assignment discusses about the organization communication of multinational Fast-food Restaurant chain with special reference to the McDonald’s. In 1954, McDonald’s story was started and spread as a worldwide fast food chain. According to the current position, the......

Words: 2707 - Pages: 11

Premium Essay

Business Research Plan

...Unit 1 Individual Project MGT600 – Business Research for Decision Making April 7, 2013 Abstract Functional companies in today growing economy use Formal Research and Business Proposals to effectively conduct business. Both methods are clearly different in meaning and purpose, however the two are intertwined. Formal research and Business Proposals both have applications and values in a business setting that will be discussed in this research paper. The theoretical framework and the research design relating to collaborative technology in virtual globalization will be discussed. (Sekaran & Bougie, 2010). Part 1 “Formal Research” versus “Business Proposal” Introduction In Part one of this research paper I will be discussing the theoretical and practical differences between “formal research” and “business proposals”. In researching the two methods I will present how they impact the business industry, it is vital that business professionals comprehend the distinction between them. Management teams will benefit from research and proposals if they are conducted and implemented properly. Part 1. Marketing Manager and Researchers in a company have complex task in developing formal research projects and business proposals. Formal Research is a structured research style that allows business researchers in a company to present information in a scientific manner. Teams who conduct formal research must use a systematic professional process of collecting and......

Words: 1553 - Pages: 7

Premium Essay

It Notes for Business

...ADVANCED COMPUTER APPLICATIONS MODULE DEFINE A COMPUTER * An electronic machine that works under the control of stored programs to accept, process & output data/information for use by the operator. * A device that accepts data, processes the data in accordance with a stored program, generates results, and usually consists of input, output, storage, and arithmetic, logic, and control units. * A functional unit that can perform substantial computation, including numerous arithmetic operations or logic operations, without human intervention during a run. * It is an electronic device/machine that accepts data (raw facts & figures) as input and processes (works on it) to produce information (data converted to meaningful form) as output. The computer is made up of hardware, software and peripheral devices. Hardware- refers to the tangible, physical and mechanical components of a computer. Software- refers to the intangible computer components, which are the programs or instructions of the computer. Everything that a computer does, it acts under instructions written out as computer programs. The hardware needs these instructions to function Computer program: * A set of instructions, written in a specific programming language, which a computer follows in processing data, performing an operation, or solving a logical problem. See also software. * A computer program is a set of statements or instructions to be used directly or indirectly in a......

Words: 59334 - Pages: 238

Premium Essay

Levels of Strategies

...past. Whether a corporation is providing a simple product or complex service, the strategies they implement should constantly evolve, in response or in anticipation to ever shifting market demand conditions, not just the product’s intrinsic complexity. The right strategy or group of strategies is a corporation’s best vehicle to success. Vehicles to Success Since most technology [corporations’] revenues come primarily from their products or services, you would think that the product strategy would be carefully crafted with the close scrutiny of the executive team and that it would be meticulously aligned with an overarching corporate strategy (Thompson, 2012). This is wishful thinking at best, and an assumption that haunts most companies with failing or failed product lines. Taking products or services to...

Words: 3310 - Pages: 14

Free Essay

Values & Ethics in a Global Setting

...Advantages and Disadvantages of Collaboration in the Workplace Teams and groups exist in all levels of industries and organizations. Groups can be small or large, local or remote, coached or self-directed. Teams are found at all levels of business, from a multi-billion dollar corporation that builds jets to a small waterpark employing lifeguards and clerks. Successful teams need some form of leadership, good communication, problem-solving skills, and a purpose. Successful groups can achieve tremendous results,. When teams work together, everyone is working toward one common goal and completing the project with successful results. Average groups do just enough to achieve a goal, and then there are groups that are extraordinary. They achieve superior results and team members come away from the group experience with a newfound respect of what he or she helped accomplish. A study revealed eight performance indicators linking extraordinary groups and group members agreed. Each team member agreed teams must: have a compelling purpose, a shared leadership role, team structure, full engagement among members, embrace member differences, learn the unexpected, build trusting relationships, and achieve outstanding results. Whether the team is for-profit or not, volunteers or employees, face-to-face or virtual, these eight indicators emerged (Bellman & Ryan, 2010). Athletics and businesses share many of the same qualities. The head coach sets goals for his team as does the business...

Words: 3154 - Pages: 13

Premium Essay

Cultural Issues in Virtual Global Project

...Abstract In an era of globalization, more and more companies tend to choose global virtual team with members of different cultural backgrounds because leaders gradually promote their company to the world. Global projects with using virtual teams are primarily linked through computer and telecommunications technologies across national boundaries. Globalization of the construction industry has brought unique challenges such as coordination among project participants from different countries, and individual’s preferences in decision make and communication. As economic borders between countries come down, cultural barriers will most likely go up and pose new challenges and opportunities for business. Solving the cultural issues has been found to be of crucial importance for the success of virtual teams. This research attempts to characterize cultural differences along the dimension of cultural values and cultural practices Keywords: Virtual global project; Cultural diversity; Project management.   Introduction Traditionally, a team-based project requires all team members physically present in a specific location for a period of time. But virtual global project requires a virtual team that members can engage in and deliver projects with limited or no direct physical interaction with other members. It allows multinational enterprises to draw on the widest talent pool available among their global employee base. Team members typically don't need to meet face-to-face, they......

Words: 3046 - Pages: 13

Premium Essay

Organizational Plan

...Running Head: ORGANIZATIONAL TECHNOLOGY Organizational Technology Plan Overview Business today is faced with an array of workplace changes varying from downsizing to implementation of new equipment or methodologies. In the current recession Jake’s Plumbing has looked for ways to have a successful business, while still providing the customer excellent service. Jake’s Plumbing is an organization that can change and adapt to new technological advances that leads to the organization’s survival and success. This organization is going to adjust business practices and the organizational model to achieve long-term prosperity. Changes required to make Jake’s Plumbing superior to competitors may include hiring skilled workers, finding support with external and internal partners, and continuing to advance in the areas of technology, which helps them remain competitive. As this cycle of change continues and adjustments made to the organizational structure, Jake’s Plumbing will incorporate these changes into the organization so that their employees and customers benefit. Lane, (2008) stated “Organizations go through change all the time, some minor but very often major; sometimes in the name of economy and almost always in the interests of improvement – this can be in terms of service or returns (or, with any luck, both).” (Lane 2008, The Challenge of Supporting Staff, ¶2.) This organizational technology assignment will be to......

Words: 6417 - Pages: 26

Premium Essay

Mkt 441

...[pic] John Sperling School of Business Course Design Guide MKT/421 Version 10 Marketing Copyright Copyright © 2009, 2008, 2005, 2004, 2003, 2001 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Course Syllabus |Course Prefix and Number: |MKT 421 | |Credits: |3 | |Course Title: |Basic Marketing | |Course Schedule: |March 10, 2010 – April 07, 2010 | |Course Location/Times/Newsgroup: ...

Words: 6431 - Pages: 26

Premium Essay

Virtual Teams

...Virtual Teams: A Review of Current Literature and Directions for Future Research1 The DATA BASE for Advances in Information Systems Anne Powell Southern Illinois University Edwardsville Gabriele Piccoli Cornell University Blake Ives University of Houston Winter 2004 (Vol. 35, No. 1) Introduction Global competition, reengineered product life cycles, mass customization, and the increased need to respond quickly to customers’ needs are just some of the more pronounced trends currently driving organizational change (Grenier & Metes, 1995; Miles & Snow, 1986; Miles & Snow, 1992). One of the building blocks of these successful organizations is the Virtual Team. As a consequence, a growing number of organizations are implementing them or plan to implement them in the near future (Lipnack &Stamps, 1997; McDonough et al., 2001) and their use is expected to continue to grow (Carmel & Agarwal, 2001; McDonough et al., 2001). The increasing popularity of virtual teams has spurred a parallel growth in research examining various aspects of virtual team adoption and use. Recent research has studied virtual team inputs, socioemotional processes, task processes, and outcomes. Much of this literature focuses on comparisons of virtual teams and traditional teams. Virtual Teams Traditionally, both the terms “team” and “group” have been used to describe small collections of people at work. While the two terms are often used......

Words: 16269 - Pages: 66

Premium Essay

Amazon

...The Internet Business Review Issue 1 – October 2004 THE IMPACT OF E-COMMERCE INDUSTRY TURMOIL ON AMAZON.COM: A STRATEGIC PERSPECTIVE Russell Casey - Clayton State University, USA William Carroll - University of Phoenix, USA Edited by Faith W. Smalls Abstract Internet retailers face intense competition in their quest to gain market share due to the large number of competitors, ease of entry, low switching costs and the strength of existing multi-channel retailers. To survive, it is critical that online retailers create a sustainable competitive advantage in their e-commerce strategy and plan for long-term strategic positioning. The article uses a case study analysis of Amazon.com's strategy to develop an understanding of the e-commerce competitive environment and the importance of building a sustainable competitive environment to create value for the firm, its customers, and its shareholders. © 2004 The Internet Business Review The Internet Business Review Issue 1 – October 2004 Introduction Is the Internet a leech that sucks a company’s assets dry? Many investors, entrepreneurs, and managers pondered this billion-dollar question as hundreds of dotcoms collapsed over the last two years. Companies, such as Boo.com, Etoys, Onsale, @home, and Webvan, are extinct and many more cling to existence. The dreams of consumers, shareholders and other stakeholders have been shattered. From their inception, these dotcoms were going to revolutionize the world and...

Words: 8879 - Pages: 36

Premium Essay

Forces of Change & Accompanying Values

...propert, ,information sharing Networking, innovation, R&D INFORMATION AGE K-Economy GLOBALIZATION DEVELOPMENT Autonomy, Pride, Dignity Independence, Indigenization “CultureBound” Customer Focus; Speed, Responsiveness; Continuous Learning; Accurate & Up-To-Date Information Quality; Value Added; Cost Effectiveness; Humanization; Ecological Specialisation; Objectivity; Materialism; SystemsOrientation MODERNIZATION WESTERNIZATION Individualism; Secularism; Freedom Of Expression; Consumerism INDUSTRIALIZATION Mechanization; Rational Thinking; Bureaucracy; Efficiency; Productivity; Mobility; Discipline; Mechanical Time Orientation; Reliability Stable 1800 AGRICULTURAL Revolution Time line Simple division of labor, labor intensive, Collectivism, sharing 2000 FORCES OF CHANGE & ACCOMPANYING VALUES Turbulence Intellectual capital, Intellectual propert, ,information sharing Networking, innovation, R&D INFORMATION AGE K-Economy GLOBALIZATION DEVELOPMENT Autonomy, Pride, Dignity Independence, Indigenization “CultureBound” Customer Focus; Speed, Responsiveness; Continuous Learning; Accurate & Up-To-Date Information Quality; Value Added; Cost Effectiveness; Humanization; Ecological Specialisation; Objectivity; Materialism; SystemsOrientation MODERNIZATION WESTERNIZATION Individualism; Secularism; Freedom Of Expression; Consumerism INDUSTRIALIZATION Mechanization; Rational Thinking; Bureaucracy; Efficiency;...

Words: 23543 - Pages: 95

Premium Essay

It Research Paper-Final

...first step, she invites you to write a short statement where you describe what you see to be your role as head of the IT management effort at Magnum. I want to thank you for giving me the opportunity to be the lead Information Technology (IT) manager for Magnum Enterprises. The discipline of IT Management involves researching and understanding IT as a company resource that determines both the strategic and operational capabilities of the company (www.teleactivities.com, no author or date available). IT enables businesses to advance the efficiency and effectiveness of business processes by creating and developing products and services for maximum customer satisfaction, productivity, profitability and competitiveness (O’Brien, 2003, pg. 4). As the IT lead, my focus will be on integrating our business priorities through well defined processes for managing technology and its performance. This starts with being a proactive partner within the business and discovering what the leaders within this company wish to accomplish and achieve. Initially, I plan to review the mission statement which identifies what the company does, spells out its overall goal, provides a sense of direction, and guides decision-making (Wikipedia, no author or date available). I will also investigate and develop and understanding of how we make money and maintain a customer base for our...

Words: 4145 - Pages: 17

Premium Essay

Developing the Global Manager

...| Leadership challenges faced by managers leading a multi-national workforce | Developing the Global Manager Report | | | | Glossary HCN: Host Country Nationalsg MNC: Multi-national Company MNW: Multi-national Workforce Contents Page Introduction 4 Aims 4 Objectives 4 Leadership Challenges 5 Recommendations 15 Conclusion 16 Appendix 17 References 20 Introduction This report aims to discuss on the challenges faced by managers in leading a multi-national workforce (MNW). For MNC managers to achieve a well- balanced fluidity of leadership, communication, structural, strategic and cultural changes should always be reviewed (Reichwald et al 2005). Leaders of MNCs can have problems in meeting the needs of specific markets and can easily encounter conflicts when endeavouring to achieve effectiveness and efficiency (Martinez et al 1999). Due to political, cultural and geographic barriers, coordinating multinational workforce (MNW) can be a challenge for MNC managers (Cavusgil and Cavusgil 2011). Through implementing change, new procedures, creating new ideas and new policies MNC leaders become successful to the MNW (Darling 1999). MNC managers have a responsibility in influencing direction, opinion, action and course hence taking responsibilities (Oertig and Buergi 2006). 2.0 Aims The......

Words: 3972 - Pages: 16