...[pic] GROUP MEMBERS |SR NO. |NAMES |ROLL NO. | |1 | |* | | |** | | |2 | |* | | |** | | |3 | |* | | |** | | |4 | |* | | |** | | |5 | |* | | |** | ...
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...RURAL DEVELOPMENT MARKETING & DIRECT MARKETING MODULE NOTES Code | 50121621 A | Course | Rural and Development Marketing | Topic | Division | | | What are rural markets? Is there a uniform identity? Global trends impacting rural behavior (only India)- WTO, technology and social behavior | Nikita Naina Kumar | | | India's rural communities- disparities, segmentation and social factors | Trishla Jhaveri | | | Media penetration, impact and costs in rural India | Shayan Roy | | | Psychographics, demographics and societal impact on the rural consumer | | | | Profiling the rural male consumer | | | | Profiling the rural female consumer | | | | The rural business model- distribution, pricing, packaging, promotion- in rural markets | | | | Branding and brand management in rural India | | What is Rural Marketing? Rural Marketing is defined as any marketing activity in which the one dominant participant is from a rural area. This implies that rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. Rural markets have emerged as an important growth engine in the Indian consumption story. With about 70 per cent of the Indian population residing in the hinterlands, rural markets seem to be a significant opportunity for business conglomerates. Rural areas of the country or countryside are areas that are not urbanized...
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...Agricultural Extension in India Booklet No. 380 Agricultural Extension Education: AEES-4 Content Preface I. Introduction II. Pre-Independence Era III. Post-Independence Era IV. Motivation V. Extension Methodology in India VI. Training of Extension Personnel VII. Extension Organization in India VIII. Extension and Women IX. Extension and Rural Youth X. Emerging Thoughts in Extension Preface Agricultural extension is an educational process which has its goal to help the rural people to build a better life by conveying the useful and needed information at appropriate time. It is essential for agricultural development. It plays a major part in technology transfer to the rural areas. Though the concept of agricultural extension started in early 16th century but the actual functioning started only after the second world war. Dr. K. T. Chandy, Agricultural & Environmental Education I. Introduction Agricultural extension is a branch of agriculture which assists the farmers to bring about continuous improvement in their physical, economic and social well being through individual and cooperative efforts. In other words, it helps in the development of an individual and the village community as a whole. It makes available to the farming community the scientific and technical information, training and guidance to solve the problems in agriculture including animal husbandry, gardening, horticulture, silviculture, agricultmal engineering...
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...BRIEF COMMUNICATION Clinical Telehealth Across the Disciplines: Lessons Learned Sandra Jarvis-Selinger, Ph.D.,1,2 Elmira Chan, M.Ed.,2 Ryan Payne, B.A.,2 Kerenza Plohman, LLM,2 and Kendall Ho, M.D., FRCPSC2,3 cost and remuneration issues, development of organizational protocols for system use, and strategies to promote interprofessional collaboration). 1 Department of Surgery, 2Division of Continuing Professional Development and Knowledge Translation, 3Division of Emergency Medicine, University of British Columbia, Vancouver, BC, Canada. Key words: clinical telehealth, videoconferencing, literature review, quality of service Introduction Abstract Videoconferencing technologies can vastly expand the reach of healthcare practitioners by providing patients (particularly those in rural/remote areas) with unprecedented access to services. While this represents a fundamental shift in the way that healthcare professionals care for their patients, very little is known about the impact of these technologies on clinical workflow practices and interprofessional collaboration. In order to better understand this, we have conducted a focused literature review, with the aim of providing policymakers, administrators, and healthcare professionals with an evidence-based foundation for decision-making. A total of 397 articles focused on videoconferencing in clinical contexts were retrieved, with 225 used to produce this literature review. Literature in the fields...
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...ECONOMICS PROJECT TOPIC: INFORMATION TECHNOLOGY BY TANU SHARMA TYBAF – 53 INTRODUCTION The information technology (IT) industry has become of the most robust industries in the world. IT, more than any other industry or economic facet, has an increased productivity, particularly in the developed world, and therefore is a key driver of global economic growth. Economies of scale and insatiable demand from both consumers and enterprises characterize this rapidly growing sector. The Information Technology Association of America (ITAA) explains 'information technology' as encompassing all possible aspects of information systems based on computers. Both software development and the hardware involved in the IT industry include everything from computer systems, to the design, implementation, study and development of IT and management systems. Owing to its easy accessibility and the wide range of IT products available, the demand for IT services has increased substantially over the years. The IT sector has emerged as a major global source of both growth and employment. INDIA AND INFORMATION TECHNOLOGY INDUSTRY Information Technology is one of the most important industries in the Indian economy. The IT industry of India has registered huge growth in recent years. India's IT industry grew from 1.2% in 1997-1998 to 5.8% in 2007-2008. In the last ten years the Information Technology industry in India has grown at an average annual rate of 30%. The liberalization...
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...IMPACT: International Journal of Research in Business Management (IMPACT: IJRBM) ISSN(E): 2321-886X; ISSN(P): 2347-4572 Vol. 2, Issue 2, Feb 2014, 23-32 © Impact Journals THE IMPACT OF UNCONVENTIONAL MEDIA ON RURAL MASSES SWATI PRIYA1 & POOJA BHATIA2 1 Senior Lecturer, Department of Humanities, Babu Banarsi Das National Institute of Technology and Management, Lucknow, Uttar Pradesh, India 2 Professor and Head, Department of MBA, Babu Banarsi Das National Institute of Technology and Management, Lucknow, Uttar Pradesh, India ABSTRACT The paper discusses the impact of unconventional media on the buying behavior of rural consumers. It also studies the problems and challenges of rural communication in rural Uttar Pradesh and highlights the relevance of non conventional media in rural markets. Non conventional media are effective tools for raising hype about new products or for re-launching existing products. This is particularly true in the case of FMCG products, where the hype generated can propel sales volumes, provided the advertising campaign is appealing and is backed by a good distribution system. The paper elucidates the fall outs of conventional media by highlighting some national advertisement campaigns carried out by corporate giants to communicate with the target audience in rural markets. The authors take up the empirical views in highlighting the relevance of non conventional media by analyzing the national campaigns from secondary data sources. KEYWORDS:...
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...products and packaging materials were accounted for 40% of all plastic products; however, do you know what happened after we through the plastic wastes? They began to harm our ecosystem. The plastic pollution needs to be addressed because it is becoming a huge problem to the human beings and the ecosystem. I always remind myself to recycle and not through wastes into public places. By doing research, I have a more detailed understanding on plastic pollution now. Although plastic pollution seems nothing related with ourselves, it is actually hurting both the human beings and the ecosystem. From my survey, I found that although students know there is a problem on plastic pollution, most of them didn’t pay much attention on it (Communication 101 Questionnaire). We will get to know plastics pollution better through what the plastic pollution is, how it is affecting the environment, and the proper solutions of the plastic pollution to find out what we can do to make changes. So first, let’s look at the existing problem of plastic pollution. Plastic pollution is also called "White Pollution". It is rapidly expanded with an amazing speed since the industry developed. On the one hand, the common way of landfill load limited land resources. (Mitra PLASTIC POLLUTION COALITION 2013)As land increasingly nervous, the site that the garbage can be buried was also found progressively to decrease, and also the landfill costs is rising. Incineration is adopted involves the...
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...strives for a better society by empowering children through books. The positioning map shows the reader’s impression of the brand, in terms of its trustworthiness and effectiveness as a charitable organization. See Appendix 2 for Positioning Map. Emotional Connect This advertisement aims to connect with the reader emotionally, by evoking feelings of generosity and inspiring individuals to make a difference in the lives of children. An emotional response is the first step to creating a long lasting relationship with the reader. Communication Objectives The communication objective of this advertisement is to establish, maintain or increase: * Awareness: An informative body helps the reader learn the current situation about kids and the lack of books. It encourages the reader to seek more information about the cause and possibly make a donation. * Memory: Maintains and increases memory in the organization because it uses an uncommon visual that may pique the reader’s curiosity and is likely to be memorable to the reader. * Attitudes: Establishes and maintains the attitude that books are vital to the success of children. * Action: Although the advertisement may lead the reader to donate to the organization, it encourages the reader to seek more information, hence increasing awareness of the organization and its efforts....
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...SPECIAL REPORT The Shakti Revolution How the world’s largest home-to-home operation is changing lives and stimulating economic activity in rural India BY GAVIN NEATH AND VIJAY SHARMA R O J A M M A I S A S I N G L E M OT H E R with two daughters living in Kurumurthy, a small rural village 150 kilometres south west of Hyderabad in Andhra Pradesh. Until five years ago she scraped an existence by working in her mother’s field, earning barely enough to live on herself, let alone bring up two children. Then her life changed beyond recognition. Today she earns around 650 rupees (US$16) a month, is widely recognized and respected in her community, and has become a role model for other women wanting to raise themselves out of poverty. What changed was a visit to her village by a representative from Hindustan Unilever and her decision to become a Project Shakti entrepreneur. Hindustan Unilever, the Indian arm of global consumer goods company Unilever, is one of India’s leading businesses, with an annual turnover of US$2.3 billion and a history in India stretching back a hundred years. It markets such well-known international brands as Lipton, Lifebuoy, Surf, Vim and Pond’s, as well as local brands, such as Kissan, Annapurna, Lakme and Wheel. Unilever has always held the firm belief that the private sector can contribute to social development by creating win-win solutions to social challenges through innovative strategies that meet both business and social objectives. It was this...
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...wireless communications (HHS, 2013). Telehealth systems such as the Health Resources and Services Administration aims to increase and improve the use of telehealth to meet the needs of its underserved patients by (HHS, 2013): •Developing relationships within HRSA and other Federal agencies, states and private organizations to create telehealth projects. •Administers telehealth grant programs. •Provides technical support. •Evaluation of telehealth technology and programs. •Development of telehealth policy initiatives aimed at improving care access and quality health services. •Promotion of knowledge exchange regarding best telehealth practices. Telehealth is an invaluable addition to multiple care settings. Store-and-forward programs provide the smaller hospital to draw upon the knowledge of its much larger counterparts (HHS, 2013). As such, teleradiology and teledermatology programs are of particular interest to critical care facilities and rural health centers (HHS, 2013). Applications such as teleradiology and remote EKG services carry a greater likelihood of being covered by third party payers as they do not typically involve direct patient contact (HHS, 2013). Home monitoring and patient education can bridge gaps in the care of chronic illnesses, allowing these and similar programs can benefit ambulatory or primary care environment (HHS, 2013). Telehealth programs like these are effective in minimizing the distance between modes of rural care...
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...Promotion and Microfinance of Kanchan™ Arsenic Filter in Rural Terai Region of Nepal Water is the most precious of all the elements, Just as gold is the most valuable of all goods, And just as the sun shines brighter than any star. (Greek poet Pindar) Final Report July 2005 Majka Serafini Abbreviations and Acronyms ADBN Agricultural Development Bank of Nepal CMF Centre for Microfinance CRM Cause Related Marketing GBB Grameen Bikas Bank GBR Grameen Bank Replicator GNP Gross National Product H/H Household INGO International non governmental organization KAF™ Kanchan Arsenic Filter NRCS Nepal Red Cross Society NDM 2005 Nepal Development Marketplace 2005 NGO Non-government Organization RMDC Rural Microfinance Development Centre Ltd. RDB Rural Development Bank SACCO Savings and Credit Cooperative Society SFCL Small Farmer Cooperative Ltd. SFDP Small Farmer Development Program SOS Share Our Strength organization SROI Social Return on Investment TP Total Population TW Tube Well UC User Committee VDC Village Development Committee Country Profile Economic and Social Context Average GNP per capita Population Population density Literacy Rate % Approx. $240 25.3 million (est.) 172 inhab/km2 (est.) 53.74 (est.) Inflation 2004 2005 4.0% 5.5% 2 TABLE OF CONTENTS A. INTRODUCTION .......................................................................................................................5 POVERTY IN NEPAL ................................................
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...A Study on Impact of Packaging on Rural Consumer Buying Behaviour Towards FMCG Products in Bhopal (M.P) Imran Mehraj Dar Research Scholar in Management Studies Barkutallah University,Bhopal,(M.P) Imranmehraj.dar@gmail.com ABSTRACT In the ever increasing competition of today's global market the need for effective product promotion is crucial, and the product packaging has come to play a more important role as a brand communication vehicle. To achieve communication goals effectively, knowledge about consumer psychology is important so that manufacturers understand consumer response to their packages. This paper aims to investigate the impact of packaging on Rural Consumer buying behaviour towards FMCG products. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding Consumer’s behavior towards the packaging of FMCG products When consumers search for and process information in-store, the product's package can contain relevant and useful information for the consumer. Product packaging forms the end of the 'promotion-chain' and is close in time to the actual purchase and may therefore play an important role in predicting consumer outcomes. Packages also deliver brand identification and label information like usage instructions, contents, and list of ingredients or raw materials, warnings for use and directives for care of product. Packaging characteristics are being measured such as various sizes of Package, different...
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...Standards/HCS/588 July 10, 2013 Professor Mean Jeans Case Example Falls Patient falls during inpatient hospitalization has become a top safety issue for long term care facilities and hospitals. Inpatient falls have a major impact of length of stay (LOS) especially when fall-related injuries require additional tests (head trauma), surgical interventions (hip fractures), and therapy (physical and rehabilitation therapy). Reducing falls among inpatient (hospitalized patients) is a growing patient safety concern for health care organization. Today, health care organizations are being more proactive in reviewing, evaluating and implementing fall prevention program and strategies. Collecting and analyzing data are vital components for measuring, monitoring, and revising quality and improvement programs. The purpose of this paper is to analyze the case example Falls and examine the data collection methods used to monitor and revise quality improvement programs. Measures to Monitor and Revise Quality Program Implementation According to the Center for Disease Control and Prevention (CDC, 2010), falls are the leading cause of injury among individuals 65 years and older. Falls can result in severe injuries such as hip fractures and head trauma. The economic impact for medically treating and managing fall and fall-related injuries are astronomical. In 200, the U. S health care system spent over $23 billion dollars on falls and fall related injuries and the cost is expected to increase...
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...role in the comprehension process to explain the cause and effect of many different scenarios which may surface throughout an individual’s life; the outcome of different supporting roles can potentially support or consequently change the path which an individual may stroll towards throughout that life. The illusion that the comfort of our surroundings or the exhilaration of a new area whether it is a preference as an urban or rural area can cause peace or stress which has been noted in scientists theories and research. There are many different structures that are built in ways to produce peaceful, spiritual, aggressive, zealous, etc. ties causing behaviors to act according to the emotions that are being felt. Architectures design structures in which, the external and internal design, color, pattern, math, and physics, and many other attributes and subtopics contribute to the like and dislike of people’s opinions and the effectiveness that it plays in their lives whether at work or play. In 1810 Johann Wolfgang von Goethe studied and expressed the impact that colors have on the psychological affect through the sense of vision. The characteristics of colors and the portrayal of different lighting can increase or decrease...
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...under FIF and 183.82 crore under FITF. Support was extended for setting up of Financial Literacy and Credit Counseling Centres (FLCCs) to Lead Banks (111 FLCCs), capacity building programmes by commercial banks and (Regional Rural Banks)RRBs and Financial Literacy awareness camps by RRBs, under FIF. Under FITF, support was extended for implementation of Core Banking Solution (CBS) by weak RRBs (26 out of 28) and Information & Communication Technology (ICT) solution by RRBs (52 out of 82). Financial Inclusion During the year 2012-13, the disbursements under Financial Inclusion Fund (FIF) and Financial Inclusion Technology Fund (FITF) were 33.31 crore and 17.14 crore respectively. With this, the cumulative disbursement since inception touched a level of 69.77 crore under FIF and 201.30 crore under FITF. Support was extended for setting up of Financial Literacy and Credit Counseling Centers (FLCCs) to Lead Banks in 256 excluded districts and 10 disturbed districts, capacity building programmes by commercial banks and RRBs and Financial Literacy awareness camps by RRBs, under FIF. Under FITF, support was extended for implementation of Core Banking Solution (CBS) by weak RRBs and Information & Communication Technology (ICT) solution by RRBs. 2013-14(impact seen) Financial inclusion continued to be an area of extreme importance for NABARD. 15 Lakh RuPay Debit and 7 Lakh RuPay Kisan Cards were issued by RRBs while 6 Cooperative Banks began issuing RuPay Kisan...
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