...MANAGEMENT, ECONOMICS MARKETING MANAGEMENT, ACCOUNTING, HUMAN RESOURCE, ORGANIZATIONAL BEHAVIOR, FINANCIAL MANAGEMENT COST ACCOUNTING VISIT HTTP://PAKISTANMBA.JIMDO.COM INTRODUCTION Maruti Udyog Limited Maruti Udyog Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for about two decades. Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a capability to produce about half a million vehicles. The company has a portfolio of 11 brands, including Maruti 800, Omni, premium small car Zen, international brands Alto and WagonR, off-roader Gypsy, mid size Esteem, luxury car Baleno, the MPV, Versa, Swift and Luxury SUV Grand Vitara XL7. In recent years, Maruti has made major strides towards its goal of becoming Suzuki Motor Corporation's R and D hub for Asia. It has introduced upgraded versions of WagonR, Zen and Esteem, completely designed and styled in-house. Maruti's contribution as the engine of growth of the Indian auto industry, indeed its impact on the lifestyle and psyche of an entire generation of Indian middle class, is widely acknowledged. Its emotional connect with the customer continues Maruti tops customer...
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...2014 - 17 1/18/2015 Contents 1. Introduction 2 Honda Cars India: Company Profile 2 Honda Amaze 3 2. Competition 6 Price Comparison of the segment ex-showroom at Delhi: 7 Features Comparison: 8 Sales Data: Amaze viz-a-viz Competitors 10 Sales & Service Network: Amaze viz-a-viz its major competitor 10 3. Consumer Behaviour: Factors effecting Decision Making & Purchase 11 Purchase Decision Process 11 Broad Classification of Consumer Behaviour: 13 Factors effecting Consumer Buying Behaviour for Automobiles 14 4. SWOT Analysis of Honda Amaze 17 5. Segmentation-Targeting-Positioning of Honda Amaze: 18 SEGMENTATON 18 TARGETING 18 POSITIONING 18 6. Questionnaire- Honda Amaze Customers 19 7. Conclusion 21 8. References 22 9. Appendix 23 Herzberg’s Theory 24 Perception 24 Learning & Memory 24 1. Introduction Honda Cars India: Company Profile Honda Cars India Ltd., (HCIL) is a leading manufacturer of premium cars in India. The Company was established in 1995 with a commitment to provide Honda’s latest passenger car models and Technologies, to the Indian customers. The company is a subsidiary of Honda Motor Co. Ltd., Japan. HCIL’s first manufacturing unit was set up at Greater Noida, U.P in 1997. The green field project is spread across 150 acres and has an annual production capacity of 100,000 units. HCIL's second plant in Tapukara is the first car manufacturing plant in the state of Rajasthan. Spread over an...
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...established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. It was established with the objectives of - modernizing the Indian automobile industry, producing fuel efficient vehicles to conserve scarce resources and producing indigenous utility cars for the growing needs of the Indian population. A license and a Joint Venture agreement were signed with the Suzuki Motor Company of Japan in Oct 1983, by which Suzuki acquired 26% of the equity and agreed to provide the latest technology as well as Japanese management practices. Suzuki was preferred for the joint venture because of its track record in manufacturing and selling small cars all over the world. There was an option in the agreement to raise Suzuki’s equity to 40%, which it exercised in 1987. Five years later, in 1992, Suzuki further increased its equity to 50% turning Maruti into a non-government organization managed on the lines of Japanese management practices. Maruti created history by going into production in a record 13 months. Maruti is the highest volume car manufacturer in Asia, outside Japan and Korea, having produced over 5 million vehicles by May 2005. Maruti is one of the most successful automobile joint ventures, and has made profits every year since inception till 2000-01. In 2000-01, although Maruti generated operating profits on an income of Rs 92.5 billion, high depreciation on new model launches...
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...that 65% or over 700 million Indians are younger than 35 years. They are open to risk, novelty seeking and are willing to try anything that sets a trend, an attribute that has been accounted by their growing potential of purchasing power. As a result, marketers are forced to try innovative strategies where Markets have become too congested with competition. The launch of Ford Figo was an important event and a turning point in the history of ford which entered the small car segment which was a sweet spot during 2009-10. As the competition grew and major macro environmental factors brought a dramatic shift in the economy, it became tougher and tougher for figo to sustain in the market. This marketing plan analyses the current situation of Figo in terms of macro and micro environment, SWOT analysis and its current marketing strategies in order to internalize and project a effective and efficient plan for 2014-15. The major objective of Figo in this Marketing plan is to enhance the market share and sales by the next year 2015 as a short term strategy and bring a product innovation through new product launches, value delivery network penetration and major promotional changes. Thus the new marketing plan for 2015 and the next two years would be a market expansion and product development there by estimating a strategic development for the brand and company as a whole. Situation Analysis 1.1 Ford Figo: Analyzing the Brand In February 2010, Ford India Pvt....
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...of TRANS Asian Research Journals TAJMMR TRANS Asian Journal of Marketing & Management Research Vol.2 Issue 3-4, March-April 2013, ISSN 2279-0667 A STUDY OF SMALL CAR CONSUMER PREFERENCE IN PUNE CITY Mrs. Beena John*; Dr. S. Pragadeeswaran** *Research Scholar, MS University, Tirunelveli, India. **Deputy Controller of Exams, Annamalai University, Annamalai Nagar, Tamil Nadu, India. ABSTRACT Indian Automobile small car business is influenced by the presence of many national and multi-national manufactures after liberalization in 1991. The presence of the many manufacturers and variants within the city provides several decision options to the customers as they supply similar product proposition, creating the passenger automotive small car market highly competitive Customers now search for those differentiating parameters, which may help them to choose among the alternative products available in the market. The purpose of this paper is to come with the identification of parameter that influence the customer purchase preference behavior patterns of passenger automobile small car owners within the city of Pune. Of greatest interest to the current study is the impact of demographic variables and income affecting the vehicle selection of small cars. KEYWORDS: Consumer preference, small cars, influencing factors. ___________________________________________________________________________ INTRODUCTION India assisted by its economic advancement, is experiencing...
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... YASHASVI YADAV | MARUTI SUZUKI INDIA LIMITED (MSIL). COMPANY AT A GLANCE HISTORY * Year of Establishment – 1981 * MUL was established by Govt. to meet the growing demand of personal mode of transport caused by the lack of efficient public transport system. * MUL launched Maruti -800 as its 1st car in Dec,1983 for Rs. 47,500 MERGER BETWEEN SUZUKI MOTORS CORP. & MARUTI UDYOG LTD. * Maruti Suzuki India Ltd. Is subsidiary of Suzuki Motors , Japan * MSIL has been the leader of Indian car market for over 25 years now. * The company has two manufacturing units located at Gurgaon and Manesar. * Number of employees >8500 * The company offers a wide range of cars across different segments. In all there are 15 brands with 150 variants. MAJOR STAKEHOLDERS IN MSIL * Institutional Investors include: Mutual’s funds & UTI, banks & financial institutes, insurance companies, FIIs. * Others include: Private corporate bodies, Indian Public, Trust etc. New Delhi, May 02, 2011 | | Car market leader Maruti Suzuki...
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...Indian Automobile Industry, India has become a leading center in producing small cars. In the year 2006, Ratan Tata of Tata Motors conceived the idea of a tiny car at an extremely cheap price to capture the potential of the rapidly growing middle class segment. The outcome was the Tata Nano, the world’s cheapest car priced at one lakh INR. Rolled out from Tata Motors as the world’s cheapest car in the year 2009, the indigenous Tata Nano achieved immediate success, fulfilling its promises of a complete car at an affordable price for the middle class masses. The Tata’s had relied rather heavily on the publicity of their product. But rather than leveraging this publicity, Tata became complacent about the communication strategy. The USP of the product, the “cheapest” price tag, had backfired miserably, and actually shunned its sales. The status conscious customer obviously did not want to get associated with the tag of “Poor man’s car”, and would rather opt for slightly pricier rival options. Hence, instead of being perceived as a functional step above the motorcycle as it was intended to be, the Tata Nano started being largely perceived as a cut-price car. The Tata Nano was initially conceived as a safe personal mobility alternative to the huge section of the Indian two wheeler riding population, at an equally competitive price. But the safety of the car came under intense criticism when quite a few of the cars caught fire in their early days. This was followed by a call from Tata...
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...49 percent stake in Volkswagen. At that point of time, Toyota was the world’s leading manufacturer of automobiles and Volkswagen had been struggling to get to the top for quite some time. Volkswagen's Chairman Martin Winterkorn said at a press conference in Tokyo – “We want to be the world's No.1 automaker by 2018 and Suzuki's cooperation will accelerate the achievement of our goal". Suzuki’s latent ambition was to become the prime automaker in Japan. It intended to rely on Volkswagen to develop eco-friendly hi-tech vehicles like electric cars and gasoline electric hybrids – an area in which it was lacking technical know-how. Suzuki had also envisaged designing & developing diesel engines in partnership with Volkswagen. They agreed to share technologies and cooperate with each other in a number of critical areas. VW agreed to provide its larger-vehicle technologies to Suzuki and in turn the latter agreed to provide VW access to its small-displacement motors. While the future partnership goals generated curiosity among industry observers, both the auto manufacturers botched to arrive at an agreement on any of their proposed goals. Clearly, the alliance was an important strategic step for both the auto-manufacturers. But unfortunately it could survive for only 20 months. Since August 2011, there were signs that the partnership was...
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...ROLE OF AUTOMOBILE SECTOR IN INDIA ON AIR POLLUTION & REMEDIESTAKEN BY THE INDUSTRY AND THE GOVERNMENT REPORT FOR ENVIRONMENTAL STUDIES COURSE, TERM VI UNDER THE GUIDANCE OF PROF. SURYANARAYANAN, FACULTY AT XAVIER INSTITUTE OF MANAGEMENT & ENTREPRENEURSHIP, BANGALORE SAMUEL N ISAIAH 137, BATCH 17 TABLE OF CONTENTS Page No. | Topic | | Prologue | | Introduction | | Vehicular Pollutants & Environmental Effects | | Health & Environmental Effects of Vehicular Pollutants | | Green Vehicles in India | | Challenges for Green Vehicles | | Opportunities for Indian Automotive Industry in Green Vehicles | | Bibliography | PROLOGUE The growing cities, sharp increasing traffic, trajectory growth, rapid economic development and industrialization, and higher levels of energy consumption has resulted in increase of pollution load in the urban environment. It is also accepted that automobiles have emerged as a critical source of urban air pollution specially in the developing world. Realizing the gravity of the problem, steps are being taken to introduce better technologies, better technologies, better fuel quality, shift to environment friendly fuels, and mass transit system for the control of environmental pollution in urban areas. Not only the central and state governments, but even automobile manufacturers in India have been developing strategies for mitigation measures to improve the urban air quality and make the cities cleaner...
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...HYUNDAI MOTOR INDIA LTD Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently markets eight passenger car models across segments -- in the A2 segment it has the Eon, Santro, i10 and the i20, in the A3 segment the Accent and the Verna, in the A5 segment Sonata and in the SUV segment the Santa Fe. HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production, quality and testing capabilities. HMIL forms a critical part of HMC's global export hub, it touched 1.5 million in exports in March 2012. It currently exports to more than 120 countries across EU, Africa, Middle East, Latin America and the Asia Pacific. HMIL has been India's number one exporter for seven years in a row. To cater to rising demand the company commissioned its second plant in February 2008 having an installed capacity of 330,000 units per annum. To support its growth and expansion plans HMIL currently has 346 dealers and around 800 service points across India. In its commitment to provide customers with cutting-edge global technology, HMIL set up a modern multi-million dollar R&D facility in Hyderabad. The R&D centre endeavors to be a center of excellence in automobile engineering. Mission To create exceptional automotive value for our customers by harmoniously blending safety, quality and efficiency...
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...Grp_FIP_Marketing Plan_Team_9 [pic] Grace, Space, Pace Prepared by: Safder Chandorewala (SC12823) EXECUTIVE SUMMARY Presenting a marketing plan for a car manufacturing company named Energizer Motors Inc. (imaginary company) in Europe. The reason for choosing Europe is that it is extremely saturated market for car marketing and gives chance to work in details about the key concepts and techniques of car marketing in a challenging market scenario. Energizer Motors Inc is established in year 2011. The prime focus of EM Inc is to cater the European car market in small and mid size car segment in the first two years and thereafter growing to wider segment of large and luxury car market. EM Inc. is targeting to strengthen its position in the automobile industry by product differentiation strategy, effective utilization of emerging technologies to attract the customers by adding additional facilities to its cars in City, Medium, Large and Luxury segments. EM inc is positioning itself as a pioneer of fuel efficient diesel engines, further it is looking forward to rapidly gain popularity in the niche market of luxury (premium) cars. The vision of our company is to be ranked amongst top three automobile companies in Europe. Our mission is to capture 1/3rd of European Car Market by 2025. CONTENTS Executive Summary Contents Company Profile Marketing Strategy Key competitive Scenario Product promotion...
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...automobile designed such that the boot is integrated with the cabin space. The Indian hatchback market is growing each day. Any car maker who is looking for significant volume has a hatchback model in its bucket. The financial year 2010-2011 has seen good growth among hatchbacks in the country. The companies such as Honda and Toyota are keenly eyeing the hatchback space in India. Honda has recently launched the Brio, while Toyota recently launched the Etios Liva. Honda’s premium hatchback, the Jazz, however, has not won much favor with customers and sales have dropped 35 percent year on year. Among hatchbacks in India, Maruti Suzuki is the most dominant player followed by Hyundai and then Tata. Maruti’s Alto is the country’s and the world’s largest selling hatchback, at 346,840 cars being sold in India last year, a growth of 47 percent. The second-largest selling hatchback in the country is again from Maruti – the Wagon R. However, the Wagon R has close competition from the Hyundai i10, which is just behind it, though the i10 hasn’t grown as much percentage wise. Tata’s Indica is floundering, with sales having dropped 16 percent despite introduction of the Vista. It looks like quality issues and maintenance are beginning to turn buyers away to other brands. The Ford Figo, which was introduced at the beginning of last year, has zoomed up the sales charts at 78,116 units, closing in on the Indica. Tata’s Nano, which was expected to be...
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...growing passenger car markets and second largest two wheeler manufacturer. It is also home for the largest motor cycle manufacturer and fifth largest commercial vehicle manufacturer. The automotive industry in India is one of the largest in the world and one of the fastest growing globally. India's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 3.9 million units in 2011.[1] According to recent reports, India overtook Brazil and became the sixth largest passenger vehicle producer in the world (beating such old and new auto makers as Belgium, United Kingdom, Italy, Canada, Mexico, Russia, Spain, France, Brazil), growing 16 to 18 per cent to sell around three million units in the course of 2011-12.[2] In 2009, India emerged as Asia's fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand.[3] In 2010, India beat Thailand to become Asia's third largest exporter of passenger cars. As of 2010, India is home to 40 million passenger vehicles. More than 3.7 million automotive vehicles were produced in India in 2010 (an increase of 33.9%), making the country the second (after China) fastest growing automobile market in the world.[4][5] According to the Society of Indian Automobile Manufacturers, annual vehicle sales are projected to increase to 5 million by 2015 and more than 9 million by 2020.[6] By 2050, the country is expected to top the world in car volumes with approximately...
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...effectiveness of the marketing strategy and performance of the product is also to be analyzed. The project also aims to analyze the decision-making process, purchase behavior and buying patterns from the perspective of the consumer. We will consider the dynamic market environment and changes at the micro and macro levels in the economy which affect the automobile sector 3 CHAPTER : 2 The Curious Case Of TATA Nano Introduced in January 2008 and launched in March 2009, TATA Nano was the most awaited launch of the year or perhaps the decade for the automobile industry. TATA MOTORS invested heavily in the project, not only financially but also as a brand. They were going to build an affordable “Rs 1 Lakh car” that would catapult even the lowincome groups into the “car-owner” category. They were going to empower the not-sorich, the aspirational young guns and eventually revolutionize the automobile market. The launch was covered by the national and international media alike and people around the world supposedly watched in awe at yet another example of cost-effective Indian...
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...become steady, the car manufacturers are now shifting their focus on emerging markets for capturing new opportunities, i.e. low-cost cars, presenting substantial potential for growth According to Roland Berger Strategy Consultants, by 2012 the global market for vehicles priced under 6,500 EUR is likely to reach 18 million cars, or a fifth of world auto sales. That's up from 12 million today. Fresh demand is springing up not only in emerging markets such as China and India, but also in the richer western nations, where the cost of buying and running a car has significantly outstripped income growth As a result, many consumers are becoming more and more willing to compromise on comfort, basing car purchase decisions mainly on price instead. In the emerging markets, the new middle class demands value for money automotives. Since they are willing to buy new cars a potential car seller has to meet price With the mid-range price segment shrinking, companies can only earn money on expensive premium offerings or in the low cost segment. At the same time, high fuel prices are driving down demand for large SUVs while boosting sales of small cars. Despite Western Europe‘s prosperity, car prices have outgrown the wages. As a result, many consumers are becoming more and more willing to compromise on comfort, basing car purchase decisions mainly on price instead. Renault's Dacia Logan was the first model to show Western Europeans that it really is possible for them to build cars at a profit in...
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