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Impact of Data Mining on Market Place

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Submitted By moonhayat
Words 4667
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THE IMPACT OF DATA MINING ON MARKET PLACE

Abstract
Knowledge discovery and data mining are powerful automated data analysis tools and they are predicted to become the most frequently used analytical tools in the near future. This article has shed light on the various market places that arises due to the data mining function. Data mining is concerned with the secondary analysis of large market place in order to find previously unknown relationships which are of importance to the organization owners. New problem arises, is that brand works according to the customer demand or not so the organization conduct research to know what the customer want and which way through satisfy the customer. Data mining enable us to discover the hidden pattern of knowledge in market place that is previously unknown. These discoveries of new channels help the organization work according to the customer demand and segmented the customers to maintain the share in the market. In this research also discuss the social network that organization used to advertised there brand in the market to aware the customers about the brand. In this research the data mining relationship with market place is found to be positively and semi strong. The objective of the research were to: create a general awareness about the impact of data mining on consumer demand and social network, to identify the market place those that are affected by data mining and to take preventive measures to prevent these consumer demand and social network. Here the research is focused on how data mining misuse can cause these issues. The variable identified for the purpose of research study is: data mining – independent variable, and consumer demand and social network – dependent variable
Key words; Data mining, Market place, Social network, Customer segmentation,
1.1. Introduction
Data mining is the process by which we explore and

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