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Impact of Social Media on India

In: Computers and Technology

Submitted By das42
Words 1029
Pages 5
After ‘tech savvy’ it is the ‘social media savvy’ that has become synonymous with today’s generation. About 2/3rd of Indians online spend time on different social networking sites like Facebook, Twitter, YouTube, Pinterest, etc. Even the trend of sending personal emails seems to have become obsolete as compared to social media. But why is this media becoming so popular in India? Interaction, live chat, status updates, image- as well as video-sharing are few of the major aspects that play a role in the popularity of social media. On the other hand, customer’s responses, interaction and brand awareness is why the companies are using social media in India and across the globe. Thereby, multiple roles played by social media beyond its core role of mere communicating information are leading to its popularity.
By December 2012, the number of social media users in urban India had reached 62 million. A sudden availability of smartphones and mobile Internet has led to a spurt in the use of social media. All the business ventures in India rely on social media to understand their consumer base, for brand awareness and interaction. Indian netizens use social media to build virtual communities, groups and to interact and chat. So, there is no doubt that Information and Technology, in particular rapidly increasing social media plays an important role in shaping the mind of customers towards certain products and brands. At the same time, it is used for entertainment and leisure by most of the Indians online. Each day, about 100 million Indians are engaged in social media, more than the population of Germany.
Social Media – Brief Introduction
In 2004, a Harvard student Mark Zuckerberg created Facebook to connect with fellow students. But, at present, it is the most promising of all social media. At present there are 51 million Facebook users in India. Twitter, a micro blogging...

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