...David L. Gettis Marketing Management Marketing Plan Week 7 Keller Graduate School of Management Larry Kennedy- Professor December 14, 2011 Advanced Support Solutions Inc. Table of Contents Introduction………………………………………………………………………….3 2.0 Situation Analysis…………………………………………………………………3 2.1 Market Summary…………………………………………………………………..3 2.2 SWOT Analysis……………………………………………………………………4 2.3 Competition………………………………………………………………………..5 2.4 Product (Service) Offering…………………………………………………………6 2.5 Keys to Success…………………………………………………………………….7 2.6 Critical Issues………………………………………………………………………7 3.0 Marketing Strategy…………………………………………………………………8 3.1 Mission………………………………………………………………………………9 3.2 Marketing Objectives……………………………………………………………….9 3.3 Financial Objectives……………………………………………………………….10 3.4 Target Markets…………………………………………………………………….11 3.5 Positioning…………………………………………………………………………12 3.6 Strategies………………………………………………………………………… 12 3.7 Marketing Mix……………………………………………………………………13 3.8 Marketing Research……………………………………………………………….14 4.0 Controls……………………………………………………………………………15 4.1 Implementation…………………………………………………………………….16 4.2 Marketing Organization……………………………………………………………..17 4.3 Contingency Planning………………………………………………………………..17 5.0 Conclusion…………………………………………………………………………..18 Works Cited…………………………………………………………………………….19 Advanced Support Solutions Inc. will be created as a C Corporation based in Jacksonville, Florida, owned by its principal investors and principal operators. The main office...
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...Problem Solution: Global Communications MBA500 Deborah Elver August 27, 2005 Problem Solution: Global Communications This paper will apply the nine-step problem solving model to the scenario involving Global Communications. It will provide the background, define the problem, describe end-state goals, identify and analyze an alternative solution based on benchmarking, examine associated risks, provide an optimal solution and implementation plan, and evaluate the results. Situation Background (Step 1) Global Communications (Global), a telecommunications company, is faced with lack of consumer confidence and economic pressure. Senior management has developed an aggressive plan to hit the market with new services and an alliance with a satellite provider. They have also identified cost-cutting measures with hopes of increasing profits. In order for the plan to come to fruition, they will market on an international level with the goal of becoming a truly global resource. Subsequently, this development plan has created several challenges (UniversityElver, 2005). Issue Identification Several challenges or issues have been identified including—but not limited to—globalization and competition, building market share and alliances, reducing and relocating staff, outsourcing technical call centers to Ireland and India, and the lack of communication to Union and stakeholders. The lack of communication to Union and stakeholders regarding this initiative...
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...5 IMPROVING QUALITY OF HEALTH……………………………………………………………………………5 IMPACT ON HEALTH CARE COST………………………………………………………………………………5 IMPACT ON HEALTH CARE DELIVERY SYSTEM………………………………………………………….5 LITERATURE REVIEW…………………………………………………………………………………………………………..6 WHAT IS HEALTH INFORMATION TECHNOLOGY……………………………………………………...6-8 INFORMATICS IN HEALTHCARE……………………………………………………………………………….8-9 BENEFITS OF INFORMATICS……………………………………………………………………………………9-10 PROBLEM ANALYSIS…………………………………………………………………………………………………………..10 THE COST OF HEALTH IT………………………………………………………………………………………10-11 HOW IT IMPROVED QUALITY………………………………………………………………………………….12 POSSIBLE SOLUTIONS…………………………………………………………………………………………………………12 (1). PERSONAL HEALTH RECORDS……………………………………………………………………………12 (2). E-PRESCRIBING…………………………………………………………………………………………………13 (3). COMPUTERIZED PROVIDER ORDER ENTRY……………………………………………………….13 SOLUTION AND IT IMPLEMENTATION……………………………………………………………………………14-15 JUSTIFICATION………………………………………………………………………………………………………………15-16 REFERENCES……………………………………………………………………………………………………………………..17 ------------------------------------------------- EXECUTIVE SUMMARY The use of technology in health care has become a huge topic in the medical world today. Health care managers would like to know if technology really improves the quality of care in the health care sector and the challenges it presents in health care delivery. Health care technology allows providers...
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...NextGen Health Information Exchange DeVry University HSM 330 January 08, 2014 Professor Dr. Eric Oestmann Introduction NextGen is a user-friendly health information exchange product that offers solutions to the interoperations of medical facilities. They offer a system that is customizable to a specific facility type or specialty, and have even been called, “…one of the leading providers of information technology (IT) solutions…” (Michelle Rovner 2012). I have used this system in a few different medical clinics that I have worked in and I can vouch that it is a good system. The Current Uses of Technology In The Management of Healthcare Information. Technology is no longer frivolous benefit in the healthcare setting it is now a necessity. The many tools that technology gives in the healthcare setting are allowing the space saving capabilities of using laptops in exam rooms, documentation via templating, scheduling, referrals, billing, e-prescriptions, electronic documents, patient portals, and electronic imaging. With the implementation of a health information exchange (HIE), it increases the accuracy, safety, and speed in which a provider can give excellent care to patients. The Need for Implementation and Integration of Electronic Information Systems In a Healthcare Setting. All healthcare facilities need to provide medical professionals the most advanced technology that is available for their staff to use to assure more efficient patient care. NextGen allows providers...
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... | |IT Consultation Team Proposal | | | | | | | |IT/Staffing Solutions 2013 | |...
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...Applied Ergonomics 34 (2003) 23–28 Technical note Corporate ergonomics programme at Ford Motor Company Bradley S. Joseph* Ford Motor Company, Health Protection Services, WHQ 532-B6, P.O. Box 1899, Dearborn, MI 48120-1899, USA Abstract The use of ergonomic principles in automobile assembly and manufacturing operations has become an important part of a comprehensive health and safety process as well as an integral part of the engineering systems. Ford Motor Company has developed an ergonomics process to manage issues related to injury and illness (e.g., musculoskeletal diseases) and to ensure the appropriate use of human resources on the plant floor. The ergonomics programme uses joint labour and management teams to identify and evaluate jobs and develop and implement solutions. This paper summarises the efforts of the Ford Motor Company in implementing and maintaining the programme. Key strategies are outlined that provide important links to internal organisational units that are critical to fully utilise the ergonomics process. In addition, the paper outlines differences between proactive and reactive efforts and shows the importance of using the information generated by the initiatives for process improvement. r 2002 Elsevier Science Ltd. All rights reserved. Keywords: Ergonomics process; Proactive; Reactive; International 1. Background Ford Motor Company is the largest producer of trucks and second largest producer of vehicles in the world. They produce 70 different...
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...When Hackers turn to Blackmail How to deal with that attack? Abstract Information technology has become an integral part of any organization in the modern era of globalization. The organizations who have failed to use IT properly for their benefit either have declined or is in a very unproductive stage. Implementation of IT also brings in some dangers which are required to be dealt efficiently with responsibility. This efficiency comes with adequate knowledge of the nuances of the IT industry and the main drawbacks or problems regarding the system. In this case study, Sunnylake’s hospital has been attacked by intruders and Sunnylake’s electronic medical records (EMR), which used to help a lot to Sunnylake to improve its performance in dealing with patients’ information, have got hackers’ attack. The CEO of Sunnylake hospital Paul received the blackmail continuously and is facing a mind-boggling and annoying situation. With respect to this issue in the case, this report will discuss the suggestions to deal with the attack and offer some recommendations to Sunnylake in addition to the three pieces of advice given by the experts in the case. The Case Sunnylake Hospital started as a community center with a vision to help people to cure their disease. Paul Layman, the CEO of the Sunnylake Hospital had joined the organization five years back with a vistion of implementing cutting edge technology to the community center to build it into a hospital which is sought after by...
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...Advanced Generalist: Reaction Paper In today’s society nursing has grown to fit the healthcare needs of society. We have grown by providing different nursing educational roles that will evolve healthcare as we know it. The advanced generalist education role is a clinical nurse leader. The American Association of Colleges of Nursing defines the clinical nurse leader role (CNL) as a leader in the healthcare system that delivers care across different settings within a Microsystems, using assimilation and application of research-based information to design, implement and evaluate the patients plan of care (Thompson, and Lulham, 2007). The Clinical Nurse Leader is further described as designing and implementing, and evaluating client care by coordination, delegation, and supervision of the care provided by the health care team (Thompson and Lulham, 2007). Thompson and Lulham (2007) states that the healthcare team in which supervision care is provided from the CNL include the license nurses, technicians, and other various health care professionals. American Association of Colleges of Nursing (2013) states that clinical nurse leaders are masters prepared nurses that involves risk anticipation for individuals and groups of patients, implementation of evidence based practice initiatives, team leadership, management and collaboration with other health care professional team members, and the use of information system and technologies to improve healthcare. The advance generalist advocates...
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...Implementation of the IOM Future Of Nursing Report Name Course Course Instructor Date Robert wood Johnson foundation is among the biggest charitable organization in the US that focuses mainly on the health issues. Its main objective is to find out the most wanting health concerns occurring in US in order to facilitate the healthy living of American citizens. In conjunction with institute of medicine (IOM), the foundation formed an initiative committee which was obligated to form a report that would suggest the recommendation for the future of nursing (Clavelle, 2012). Due to the rapid changes in the world of health, and the ever growing systems in health care, it deemed necessary to evaluate the obstacles in the nursing profession which curtailed effective response to these evolving changes in the health systems. This was in line with 2010 Affordable care Act which was on the view that, since the nurses forms the largest proportion of the health worker, they can play a fundamental role in achieving the objectives stipulated in the Act. The Act included the provision of transforming health care system to the one that focuses on patient needs, safety, affordability and quality. Prior to the final verdict on the report, the committee researched on various challenges such as the problems that affected the education system of nursing, and the probable solutions necessary for advancement of the system. Among the probable solution they reviewed were; the benefits of highly...
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...Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS Problem Solution: Global Communications Pelesia Tillman University of Phoenix Problem Solution: Global Communications The Union is a challenge with expectations of treating employees with respect and accepting their ideas for change. The hardship at Global Enterprises are seen as an Opportunity instead of a problem The telecommunications business is booming and to stay in the business of selling advanced technology equipment, Global Communications wanted to stand by their name global by outsourcing to India and Ireland, in hopes of competing in local markets and expand globally. Relationships between the union and its workers are at odds about Global Communications going international the board wants to announce to employees not to worry about the move it simply means a chance to offer better jobs to employees and give salary increases with 15% retention bonuses for workers willing to make the move. Focusing on ways to better communicate with the union is a challenge with expectations of treating employees with respect and accepting their ideas for change. The hardships at Global Enterprises are handled. The telecommunications business is booming and to stay in the business of selling advanced technology equipment, Global Communications wanted to stand by their name Global by outsourcing to India and Ireland, in hopes of competing in local markets and expand globally. Global services has entered a new...
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...The Significance of Having a Multidisciplinary Team 3 Abstract The growing prevalence and hospital acquired pressure ulcers is an immediate concern. The major challenge is the A major challenge is the lack of knowledge and skills in wound identification, management, treatment and prevention. This, along with other factors, creates poor patient care and vast costs to the pertinent facilities. The solution is to have interprofessional collaboration. The utilization of current advanced practice nursing staff as a resource for floor nurses and other involved healthcare workers is a must. This would obtain certification in wound care and be responsible for the ongoing continued education for wound prevention, monitoring and maintenance. The staff will be educated and trained at quarterly intervals on wound identification, staging, prevention, maintenance and monitoring. Key words: wound care, evaluation, pressure ulcers, multidisciplinary, specialist, evidence The Significance of Having a Multidisciplinary Team 4 Problem Identified The Centers for Medicare & Medicaid Services (CMS) declared in October of 2008 that it will no longer provide reimbursement for hospital acquired pressure ulcers (HAPUs) because it is a preventable occurrence (CMS, 2014). Even though the percentages of occurrences have declined since then, HAPUs continue to cause financial strain on institutions (estimated $9.1- $11.6 billion dollars loss annually)...
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...AACN Statement of Support for Clinical Nurse Specialists The American Association of Colleges of Nursing (AACN) is committed to advancing professional nursing roles and highlighting the connection between well-educated nurses and quality health care. As a leading supporter of academic institutions that educate advanced practice registered nurses (APRNs), AACN is keenly aware of the direct link between graduate-prepared nurses and both patient safety and positive outcomes. Within the APRN community, Clinical Nurse Specialists (CNSs) play a unique role in the delivery of high quality nursing care. These clinicians are experts in evidence-based nursing and practice in a range of specialty areas, such as oncology, pediatrics, geriatrics, psychiatric/mental health, adult health, acute/critical care, and community health among others. In addition to direct patient care, CNSs also engage in teaching, mentoring, consulting, research, management and systems improvement. Able to adapt their practice across settings, these clinicians greatly influence outcomes by providing expert consultation to all care providers and by implementing improvements in health care delivery systems. AACN supports the full definition of the Clinical Nurse Specialist outlined in the American Nurses Association’s 2004 publication titled Nursing: Scope & Standards of Practice. (See Attachment A). Further, the growing body of research on CNS outcomes shows a strong correlation between CNS interventions and safe...
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...A Comparison of Health care Leadership Roles in the United States and Mexico Cheryl K. Haggerty University of Phoenix - Online Contemporary Leadership Issues DHA733 Dr. Patricia Thomas September 06, 2010 A Comparison of Health care Leadership Roles in the United States and Mexico Mexico and the United States have each adopted a goal to provide the best possible, health care for all citizens. With this in mind, each country has identified a different approach to reaching this goal. A discussion of similarities and differences are addressed in the following paragraphs as well as an explanation of why different approaches exist. Similarities in Leadership Roles in the Countries of Mexico and the United States Similarities can be seen in the manner Mexico and the United States governments plan to provide funding for a universal health care plan. Both countries plan to fund universal health care through taxation. The countries leaders have a goal to provide health care for all citizens, regardless level of income or ability to pay. Mexico is unsure how to reach those in remote areas, just as the United States has concerns regarding those who live on the street or in extreme remote locations and finally, both countries are unsure how they are going to provide enough health care providers. This is especially true in more remote settings. Additional similarities are a desire for both countries to have best outcomes as a part of the universal...
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...Cubic Test, WebUI Test Studio & IBM Rational Functional Tester Work closely with Operations staff, to ensure the correct O/S and Application Servers settings are applied. Work closely with System Architect to determine the non-functional requirements of the system. Using Mercury QC, PM, Test Director, QTP and Load Runner tools Doing (Regression, SIT, Functional, Manual, Automation and Performance Testing) Analyze the project documents Provide test strategy and plan documents Derive Load testing requirements Derive Load testing scripts Execute Load tests Monitoring with BAC tool Analyze Load testing results Provide regular testing feedback to the relevant stakeholders Maintain Load test scripts Provide a sign off recommendation To be able to use appropriate tools and applications to during the testing process White and Black Box Testing. Assume overall responsibility for testing strategy, framework and execution Implement testing processes and procedures Produce functional and non- functional test plans Perform testing according to technology defined standards, and report variations Produce the system test...
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...Advanced Manufacturing Competency Model Updated April 2010 Employment and Training Administration United States Department of Labor 1 www.doleta.gov Updated April 2010 Advanced Manufacturing Competency Model Table of Contents About the Model 3 Tier One: Personal Effectiveness Competencies 4 Interpersonal Skills 4 Integrity 4 Professionalism 4 Initiative 4 Dependability & Reliability 4 Lifelong Learning 4 Tier Two: Academic Competencies 6 Science 6 Basic Computer Skills 6 Mathematics 7 Reading 7 Writing 7 Communication—Listening and Speaking 8 Critical & Analytical Thinking 8 Information Literacy 8 Tier Three: Workplace Competencies 10 Business Fundamentals 10 Teamwork 10 Adaptability/Flexibility 11 Marketing and Customer Focus 11 Planning and Organizing 12 Problem Solving and Decision Making 12 Working with Tools and Technology 13 Checking, Examining, and Recording 13 Sustainable Practices 14 Tier Four: Industry-Wide Technical Competencies 15 Entry-Level 15 Manufacturing Process Design/Development 15 Production 15 Maintenance, Installation, and Repair 17 Supply Chain Logistics 17 Quality Assurance and Continuous Improvement 18 Sustainable and Green Manufacturing 19 Health, Safety, Security, and Environment 19 Technician Level 21 Manufacturing Process Design/Development 21 Production...
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