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Implementation of Total Quality Techniques

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Introduction Quality is the degree to which a set of inherent characteristics of fulfill requirements as defined by ISO 9000: 2000. The major six forces which influenced the future of quality are globalization, innovation, outsourcing, consumer sophistication, value creation and changes in quality. People view quality in relation to their differing criteria based on their individual roles in production-marketing value chain. The main reason for modern organizations to adopt quality in their business process is to satisfy customers. American National Standards Institute (ANSI) defines quality as the “totality of features and characteristics of a product or service that bears on its ability to satisfy given needs”. Customer driven quality is fundamental to high-performing organizations. The present discussion is to understand about the evolution of quality at Deere & Company. The study gives information how the company has implemented Total Quality principles like Continuous Improvement, Team-Based Compensation etc.
About Deere & Company Deere & Company is a world leading manufacturer, distributor, and financier of equipment of agriculture, construction and forestry, and commercial and consumer applications.
Website: www.deere.com.
CEO: Samuel R. Allen
Evolution of Quality at Deere& Company
Year Quality method or strategy by Deere Objective of the tool/ method
1984 Quality by Design To improve performance and quality of the product through new design
1987 Lowest cost producer To improve the total value of John Deere equipment which includes quality, reliability, dealer support, finance plans and resale value.
1989 Best value to the product To enhance quality in all aspects like quality, reliability, features, resale price.
1995 Continuous Improvement, To improve team work culture in the organization.
1996 Innovation and developing effective business…...

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