Why Is Effective Business Communication Important to Employers? by Lisa Nielsen, Demand Media
Effective communication is important to employers as they build a 21st century work force.
Effective communication is important to employers as they build a 21st century work force.

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Business in the 21st century is more complex than ever, especially in companies that conduct operations at several locations, or even worldwide. In this environment, communication skills have become paramount and employers are increasingly looking for those who can communicate well so they can function in complex business environments.

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Communication Skills Defined
Communication skills are the ability to absorb and transmit ideas orally and in writing. A subset of communication skills is interpersonal skills or the ability to relate well with peers, management, company stakeholders, clients and suppliers. Employees who know how to inspire others and help mediate conflict are in high demand. A company's most valuable employees are those who are great communicators and have personal traits, such as reliability and integrity. Those employees will be the company leaders.

Effective Communication Skills
Employers are putting increased emphasis on a candidate's communications skills for a host of reasons. Salespeople function more often in a competitive environment where the speed and accuracy of their communication to customers can mean the difference