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Importance Of Innovation In Business

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KEY CONCEPT EXERCISE: THE IMPORTANCE OF INNOVATION

INTRODUCTION
In the current dynamic marketplaces, interests in innovation are escalated by businesses as they understand that in order to maintain their market position, one has to be innovative to keep up with the changing trends in different business sectors (Baregheh, Rowley and Sambrook, 2009, p. 2).

The businesses can be primary in that they deal with the extraction of raw materials, such as mining and agriculture or secondary such as being involved in the manufacturing of finished goods like foods and clothes. However, innovation is not restricted to these types of industries and entrepreneurs must also cope up with the tertiary level, which involved various service provisions, for …show more content…
12). The process as a result also facilitates developmental links and networking with the external environment. Innovation also promotes collaboration with other entities outside its operating environment. What is more astounding, an innovative firm quickly adapts to Black Swan events, which are randomly occurring and unforeseeable happenings. Such a company can also manage to find ways of countering the provoking activities despite their unpredictability and …show more content…
& Sambrook, S. (2009) ‘Towards a multidisciplinary definition of innovation,' Management Decision, 47 (8), pp. 1323-1339 [Accessed 04 Nov. 2017].

Frankel, E. G., & Gheorghe, A. V. (2009). Quality Decision Management - The Heart of Effective Futures-Oriented Management: a Primer for Effective Decision-Based Management (Fourth Edition ed.). Dordrecht: Springer Netherlands, 2009.

Larsen, K., Kim, R., & Theus, F. (2009). gribusiness and innovation systems in Africa. Washington DC: World Bank.

O'Sullivan, D. (2008). Applied innovation management. London: Sage, 2008.

Sawhney, M., Wolcott, R. and Arroniz, I. (2007). The 12 different ways for companies to innovate. IEEE Engineering Management Review, 35(1), pp.45-45 [Accessed 04 Nov. 2017].

Simchi-Levi, D., Kaminsky, P., & Simchi-Levi, E. (2008). Designing and managing the supply chain : concepts, strategies, and case studies (3rd Edition ed.). Boston: McGraw-Hill.

Varis, M. and Littunen, H. (2010). Types of innovation, sources of information and performance in entrepreneurial SMEs. European Journal of Innovation Management, 13(2), pp.128-154 [Accessed 04 Nov. 2017].

Voss, J.-P., Bauknecht, D., & Kemp, R. (2006). Reflexive governance for sustainable development (2nd ed.). Cheltenham, UK; Northampton, MA: Edward

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