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Importance of Innovation

In: Computers and Technology

Submitted By pattonde
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IMPORTANCE OF INNOVATION Founded in 1976 by Steven P. Jobs and Stephen G. Wozniak, Microcomputer Design and Manufacturing Company was the first successful personal computer company and was created in the Jobs’ family garage. By 1980 the Apple II, which was encased in plastic with a color graphic display, launched the company to success and contributed to Apple’s earnings of more than $100 million by 1980, the year the company first offered stock to the public. IBMs PC was introduced in 1981 and ran a Microsoft Corporation operating system. This marked the beginning of long-term competition for Apple in the personal computer market. By 1984 the Macintosh was introduced and was the first computer to use a mouse and graphical user interface. Initially, the Mac’s sales were low and Jobs departed from the company by 1985. Shortly before Jobs left Apple, the company found its niche in the desktop publishing market while Microsoft’s operating system tore through Apple’s market share. Jobs returned in 1997 after being recalled by Apple and by introducing more innovative products such as the iMac, he returned the company to profitability. iTunes, software for playing music converted to MP3 format and the iPod, a portable MP3 music player were both introduced in 2001 and by 2003 downloadable copies of major record company songs in MP3 format were being sold by Apple over the Internet. Apple has experienced both success and failure just like any other organization. But since the company’s early years, they have developed a reputation through the years, “If Apple builds it, it will be a success. The Mac OS X, for example, is an operating system that sets the bar, not only for functionality but how to transition users from one version to the next. Music players were redefined by the iPod and iTunes redefined the distribution of music. The iPhone redefined the

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