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Importance Of Mission Statement

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A mission statement is precious tool to invent, exucute and expose the strategy of an organization. Genarally mission statements state the major purpose of company. According to Bart (1998) mission statement is an enduring statement of principle that exposes an organization’s product or service, markets, customers and philosophy. Mission the word itself describe some set of strategic plan which aims to achive target goal and objective within specific time. So mission statement of organization must carry the objectives and vision of company as well as the way to achieve those goals. Organizations overall background, aims,objectives, values,visions are included in mission statement. It is written in few words,single quotation,a sentence but …show more content…
Gerry David ,CEO and President of Business House expressing his view on Mission statement with Nicole Fallon in Business News daily says "A company's mission statement is the cornerstone on which it is built. Its strategic plan and its culture are directly tied to the vision the mission statement puts forth. It is important that a mission statement support the overarching goals and purpose of the company and explain why [you] exist as a business in a way that can be understood internally within the company and externally to …show more content…
Clear mission statement help for positive change in plannig to achieve the target vision when necessary. Mission statement helps to form strategy to make business successful. It should be planned properly ,strategy is not planned in emptyness rather its is designed doing scientific research of market. While making strategy it should be developd in unique way so it can create distintive vibes in market about business and organization than competitor and attract the costumers. Apart from this mission statement also assist for evaluation and improvement of organization.If mission of organization is clear than it will be easy to evaluate how the business is running and such measure gives space to improvement if necessary for the organization.So,Clarity of mission is essential for step wise progress of

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