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Important If Email

In: Business and Management

Submitted By marney
Words 413
Pages 2
Importance of Email
E-mail is free, fast and proactive!
Sending effective e-mails on a regular basis will help increase your registration numbers, drive traffic to your website, and build loyalty with your participants. Here’s how: * E-mail is free. With no production, materials or postage expenses, you can easily and affordably communicate event information. * E-mail is fast. Time-sensitive information including updates pertaining to events and breaking news can be received within minutes, not days or weeks. * E-mail generates an immediate response. By providing links within your e-mail, you give potential participants the opportunity to register right then and there. You can see the results of your efforts instantly. * E-mail is targeted. You can easily segment your lists into groups so your e-mails go to the individuals who are most likely to respond to that particular message. * E-mail is proactive. Instead of passively waiting for participants to visit your Web site, e-mail enables you to aggressively communicate with and educate your existing participants. * E-mail expands your reach. Grow your database by sending information to your participants and encourage them to forward the message onto their own friends and family. * E-mail allows you to foster long lasting relationships. Build a regular, ongoing dialogue with those registrants/participants who appreciate the routine communication. Those who do not can easily opt-out. * E-mail will grow your organization. Maintaining and growing your e-mail database will allow you to fully utilize our services, including free broadcast e-mails and an upgraded version of HTML e-mails (fee applies) in order to reach more participants.
Maintaining and growing a large e-mail database is a crucial factor in bringing your race registration online. Some tips on how to collect e-mail addresses:...

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