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Improve Sales

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Submitted By hammadmj
Words 3602
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HOW TO IMPROVE SALES

On the Sales Floor …
1. The customer’s first 10 seconds inside the store sets the tone for their entire shopping trip. What kind of first impression does your store give? Check it daily.
2. Hang a bulletin board near your Decompression Zone usually 5 to 10 feet inside the store stating the services and product categories and also information like refund available and guarantee on service and if there is a sales also mention it.
3. Place speed bumps – small tabletop displays of product just beyond your Decompression Zone. Make these displays irresistible and easy to shop: customers are far more likely to buy if they’re encouraged to pick up the product.
4. Check your store aisles; they should be a minimum 2 to 3 foot gap′. Can shoppers easily maneuver the aisles? Can two customers – comfortably pass one another in each aisle?
5. Set your end features to sell! End features are meant to display promotional items; not to house everyday, basic merchandise. You need to plan what will go on your end features, so assign each one a number, and make a list of product each end feature will house each month.
6. Studies show that customers will spend 25 percent more and up to 15 minutes longer in the store when they shop with a basket. Even if your store is tiny, you can still offer customers a shopping basket.
7. Implement a signing program. Signs serve a purpose – they act as silent sales people, helping customers until a real person is available to help.

Check Out the Checkouts
8. The wall directly behind your checkout counter is major selling space! Use it to display new items, hot buys, and impulse product.
9. Policy signing must be professionally done. Nuke the “No! No! No’s!” Write your policy signing in a positive voice: “We gladly accept returns and exchanges within ____ days. Your receipt guarantees it.”
10. Increase sales at the

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