Free Essay

Improvement of 7-Eleven

In: Business and Management

Submitted By venz16
Words 253
Pages 2
improvement
7 eleven takes high margins which means the items sell in the outlets are slightly expensive compare to price in supermarket. (Paradise, 2104)

The weakness of 7 eleven is because high employee turnover rate. Even 7 eleven is well known, many of the employees turn out the job was working with 7 eleven requires them to work in the shift which is in the morning or at night. Moreover, most of the employees quit the jobs because they want to find a more stale job as they take this as a part-time job (Paradise, 2014)

Furthermore, the weakness has in 7 eleven is limited assortment offering. You might find the items you need but you can have only small choices as 7 eleven does not provide all the brands that people want. (Paradise, 2014)

On top of that, 7 eleven is not a first choice for shoppers that makes it one of the weakness. For sure people will go to supermarkets or a bigger store to buy groceries or any of the daily needs as they can have more choices and stronger power of purchase (paradise, 2014)

Increase in competition is a great threat to 7 Eleven. Also, with the increasing high levels of educated people, consumers are now more skeptics and are more demanding. In addition, the traditional markets in which people can purchase fresh fruits and vegetables are still in its popularity in Malaysia. Moreover, 7-Eleven has high employee turnover which is a sign of bad management.

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