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Improving Decision Making

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Improving Decision Making

Explore the full details about the specific car, including pricing, standard features, and options. Locate and read at least two reviews if possible. Investigate the safety of that model based on the U.S. government crash tests performed by the National Highway Traffic Safety Administration if those tests results are available. Explore the features for locating a vehicle in inventory and purchasing directly. Finally, explore the other capabilities of the CarsDirect site for financing. Try to locate the lowest price for the car you want in a local dealer’s inventory. Which site would you use to purchase your car? Why Suggest improvements for the sites of CarsDirect and Ford.

Ford Focus-4 Door Sedan
MSRP-$27,755
Invoice-$25,888
Target Price-$24,488

I’m not going over $25,000 for a vehicle. I like the Ford Focus-4 Door Sedan. I would use the CarsDirect site because it was by far, more detailed then the Ford site. The Ford site let you “build” your car, yes, but the CarsDirect site let you select your options as well. You can view the specs, look at different photos of your selection, look at the star ratings for safety, read the reviews from the Kelley Blue Book and read testimonials from real people.

The first thing that annoyed me with the Ford site was after it let me “build” my car, it automatically sent my information to the dealership. Now, I have to deal with a call from a car salesman I didn’t ask for. Maybe I was looking in the wrong place but I didn’t see the price of the car. I think the CarsDirect site is more user friendly. Ford could pick up some pointers.

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