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In Depth Analysis of Amazon

In: Business and Management

Submitted By angel2001
Words 6216
Pages 25
An In Depth Analysis of Amazon Inc.
In Relation to Information Technology Systems

Table of Contents
History page 3
Management page 4

Competitive Advantage page 5

Five Forces Model page 6

IT Strategy page 8

Value Chain page 9

E-Business page 13

Operating Systems page 15

Risk Assessment page 16

SWOT Analysis page 17

Supply Chain Management page 19

Customer Relationship Management page 19

Current Issues page 21

Recommendations and Conclusion page 22
Exhibits page 24
History
Amazon.com, Inc. is a multicultural electronic commerce company founded in America by Jeffrey P. Bezos in 1994. It was originally named Cadabra, but was renamed after the Amazon River to bring into the picture a more powerful meaning (mashable). Amazon, since its release in 1995, has since become one of the Fortune 500 e-commerce company. In the business world, Amazon is currently the largest online retailer in the world. It manufactures consumer electronics, most widely known is the Amazon Kindle e-book reader, and has an extensive cloud computing service. Amazon’s start-up was initially only an online bookstore, giving Amazon an advantage of having more and readily available books than any long-established brick-and-mortar book store. By the last 1990’s, Amazon’s success had enabled an expansion from an online bookstore to a wide variety of other products including, but not limited to: CDs, videos, DVDs, electronics, toys, tools, home furnishings, and more. In addition to those products from Amazon, Amazon also sells products from well-known retailers through intermediaries’ agreements. Among those retailers are Toysrus.com Inc., Target Corporation, and Circuit City Stores Inc. (fundinguniverse). As a global company, Amazon currently

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