Free Essay

In Search of a Second Act

In:

Submitted By jude1137
Words 289
Pages 2
What the problems have?
1. Which path should she choose between fun or functional?
2. Whether she should continue using other people's money to invest in a product that is losing popularity?

What should she do?
1. No need to choose one path for the definition of the company,
 We see and use lots of products that have multi-functional applications in our daily lives.

2. Inopportune to develop a new product from scratch now
 A new invention will take a tremendous amount of time and investment, not to mention she doesn't even have any solid ideas yet.
 Most new products have growing pains and kinks to work out.

3. Focus on revamping current product, and constantly innovate to stay on top of the game
 Make the Brrd more appealing to kids and slightly more to advanced consumers, which require significantly less resources.
 Make new generation Brrrd that speaks different languages, such as Japanese, Spanish, German, Korean, and others. If Chinese speaking Brrrd could become popular, maybe other languages speaking Brrrd will as well.
 Explore new capabilities, add new features, or even get into the Elementary School market, and make people who already bought one see the benefit in getting the new one. (Like the iPhone.)
 Expand the current market and explore potential customers by corporating with other brands and toy/cartoon figures, such as Barbie, Teddy bear and Minions.
 Develop a paid APP for the customers who want to learn a language but don’t like or use a toy, such as business men.

4. Develop cross-functional product
 Allocate the bulk of her budget towards developing other devices that can use the same basic technology as the Brrd. Her ideas for connected home devices are on target.

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