Premium Essay

In-N-Out Burger Final Marketing Plan Mkt 421

In: Business and Management

Submitted By rockusmc1
Words 4415
Pages 18
Week Five: In-N-Out Burger Final Marketing Plan
March 20, 2013

Learning Team
Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper

Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your instructor for the Final Marketing Plan Paper. [See Kotler 14th ed., Chapter 2, pages 60 – 64]

Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper using the Pegasus Template provided by your instructor. In addition to the Marketing Plan Phases I through III mentioned above, address and include the following information in your paper:

For the bullet points below, each team member, as assigned by the team leader, should write specifically about your product or service with the final marketing plan in mind - approximately 250 to 350 words per bullet/team member to be embodied in the final marketing plan paper using the Pegasus template. The team leader has ultimate authority for managing this effort.

• Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan.

• Develop an initial sales promotion schedule.

• Create an advertising plan.

• Identify public relations opportunities for the product or service.

• Analyze the effect of channel management decisions on the marketing of your selected product or service.

• Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.

• Develop comprehensive Financials for your plan that will provide the necessary elements needed to precisely complete all…...

Similar Documents

Premium Essay

Mkt 421

... * Marketing Mix Paper MKT/421 August 1, 2011 Fritz Beiermeister * * * * * * * * * * * * * * * * The Marketing Mix What is marketing? The meaning that many marketing managers gain knowledge of as they start out in the marketing profession is: Putting the right product in the right location (place), at the right price, at the right time. The success of an organization depends on the success of marketing. Accounting, Finance, operations, and other functions of business will not matter if there is not a demand for the organization’s product or service (Kotler, 2009). The term “marketing mix” was coined by Neil Borden back in 1953 during his American Marketing Association (AMA) presidential speech. The marketing mix include the controllable variables the company puts together to satisfy the target group (Perreault, 2009). The consumer is not a part of the marketing mix, but should be the target of any organization’s marketing campaign. In 1960, Jerome McCarthy introduced the notion of the 4Ps – Price, product, place, and promotion marketing mix [ (Marketing Mix 4P's and 5P's by Jerome McCarthy, 2010) ]. For several years these 4P’s have been in use as the chief basis on which a marketing plan is based. All of the four P’s are needed for a successful marketing mix and campaign. Generally speaking, each of the four P’s has contributed equally to the whole marketing mix. ...

Words: 1665 - Pages: 7

Premium Essay

Mkt 421 Defining Marketing

...Defining Marketing A person can define marketing in a number of ways. It can evolve from a simplistic approach to one with much more depth. After evaluating the trend of the definition, the term can then be placed with a company to evaluate its success or failure with applying marketing strategies. This paper discusses Shimano Inc.’s approach toward consumer, business, and global markets. Definition of Marketing People have a number of interpretations for the term marketing. One person may construe the concept as an advertisement ploy in which a seller attempts to offer goods or services to an individual or group for a cost. The American Marketing Association (AMA) can build upon this raw observation. The AMA (2007) states “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Four years after the AMA defined marketing, another set of authors defined marketing in a similar form but included a strategic approach. Perrealt (2011) states “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client” (p. 6). The distinction between the last two formal statements may arise from the financial meltdown that occurred at the end of the decade (Lim, 2009). Marketing......

Words: 1031 - Pages: 5

Premium Essay

Mkt 421, Final Marketing Plan Paper

...Marketing Plan July 2, 2012 MKT 421 Ronald Bonlender Marketing Plan Apple Inc. became incorporated in 1977 and has since generated many innovations giving Apple Inc. a valuable reputation as well as immense revenue. Apple Inc. designs, manufactures and markets a variety of products sold nationwide through retail stores, online sites, and direct sale. Apple Inc. is recognized for product differentiation and will continue to do so with the introduction of Apple Inc.’s I-Magine (video game console). In creating a marketing plan, Apple Inc. intends to consider various factors, such as geographic availability, product mix, and transmission of product description. In addition, phase I of Apple Inc.’s marketing plan will consider an effective SWOT analysis to determine strengths, weaknesses, opportunities, and threats, or trends to creating this latest product. Furthermore, marketing research and analyzing consumer factors, such as demographics, psychographics, behaviors, and geographic considerations will ensure I-Magine’s success. The function in Phase I of Team B’s marketing plan is to consider industrial analysis in relation to competition and differentiation from other competitors in the video gaming industry. To pursue this strategy in Phase II, Team B undertook data-based synopsis from different online resources to gather information on the organizational strategy of Apple Inc. Findings from research information pertaining to the video game industry’s products and......

Words: 7196 - Pages: 29

Premium Essay

A Marketing Plan-Mkt 500

...A Business Marketing Plan: Hunger Solution & Training Company MKT 500-Marketing Management John Garven Strayer University, Lower Bucks County Dr. Tony Muscia I n s t r u c t o r September 6, 2012 Contents Introduction------------------------------------------------------------------------------------------ 3 Market Segmentation and Product Positioning #1--------------------------------------------- 5 Marketing Product # 2----------------------------------------------------------------------------- 10 Product Branding, Pricing, and Distribution # 3----------------------------------------------- 12 IMC and Customer Satisfaction # 4---------------------------------------------------------------16 Conclusion Introduction This paper contains a marketing plan of a small production company that is earmarked to be established in Gardnerville, the suburb of Monrovia, Liberia, West Africa, my country of origin. The business which is to be named “Hunger Solution & Training Company” derived its name from the decade-long civil war that existed in Liberia that resulted into most of the citizens and other nationals of this country being internally displaced. These people which comprise of men, women, children, and other nationals, moved into the small capital of the country and its suburbs, making it very congested in terms of population. Others fled into neighboring countries like Ghana, Ivory Coast, Nigeria, Guinea, and Togo. Due to the high rate of......

Words: 5131 - Pages: 21

Premium Essay

Define Marketing Mkt/421

...Defining Marketing Paper E. Jenkins MKT/421 Marketing January 19, 2013 Defining Marketing According to, marketing is described as what you say and how you say it when you want to explain how awesome your product is and why people should buy it. ( 2013) If you ask what they think marketing is, they describe it as; Marketing is an activity. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. ( 2013) So in other words, marketing is a product, whether it be a person, place, or thing that a company will advertise or promote to make a profit. Without marketing one would never know what new products were on the market, where they were being sold, who was selling it, what price it is being sold at, etc. Marketing also applies to people. Your favorite celebrity or sport start can be marketed to promote a movie, a television show, an upcoming game, or an event. Every time you watch television or see a movie at a movie theater, one is being exposed to marketing. Commercials, signs you see along side the road, and posters are all forms of marketing. Companies or organizations needs marketing to promote what it is that they may be selling and with out the consumer to purchase these products a company or organization can never make it. A marketing department is not just......

Words: 818 - Pages: 4

Premium Essay

Mkt 421 – Marketing Plan - Pepsi B Energy Marketing Plan: Phase One

...Marketing Plan STUDENTS MKT 421 University of Phoenix DATE Professor Pepsi B Energy Marketing Plan: Phase One Pepsi is performing a marketing control of their recent release of the Pepsi Diet Slim can, evaluating the successes and the failures of product. Based on the market successes of the Pepsi Diet Slim can, Pepsi is planning to develop a sugarcane-based Pepsi energy drink consisting of vitamin B12 and other B vitamins. This new product is packaged in a format similar to the Pepsi Diet Slim to offer a new look to Pepsi’s soda cans and to compete with the irregular shapes of existing energy drinks. Pepsi B Energy is to cater to customers who want to drink a healthier Pepsi. Pepsi B Energy’s Marketing Plan Phase One is designed to develop the basics of a marketing strategy for Pepsi B Energy. Pepsi B Energy’s Marketing Plan Phase One provides an overview of PepsiCo, a brief description of the product, the importance of marketing for PepsiCo, a SWOTT chart for Pepsi B Energy, and the preferred marketing research approach for Pepsi B Energy. PepsiCo Pepsi was founded in 1898 by a druggist from North Carolina named Caleb Bradham. Through a series of acquisitions and other business dealings, Pepsi became PepsiCo. PepsiCo currently produces a variety of beverages, many in partnership with other companies. PepsiCo sell soft drinks, juice drinks, sport drinks, bottled and enhanced waters.......

Words: 7771 - Pages: 32

Premium Essay

Mkt/421 – Marketing - Marketing Plan

...Marketing Plan Erik Wohler, Adnan Otovic, and Joshua Adamson MKT/421 – Marketing March 28, 2013 R. Scott Bluemel Marketing Plan: Phase I Overview of the Organization The entertainment industry is a vastly changing business, although the ideology has stayed the same throughout history. Since the earliest documented cases started appearing, stories and music were used to overcome and surpass dark times in cultures throughout the world. In more recent historical examples, during the great depression, the largest break through for the entertainment industry began to show by way of movies, musicals, radio and early television. Movies really began to dawn as a way to escape the realities of everyday life and live vicariously in a world of wonder and enchantment, or love and drama, for those who had more serious worries in the real world. With the progression of technology, movies have become a literal escape, with millions of followers across the globe. The movie industry has made such dramatic leaps in technology that the demand for movies and theaters has grown largely over the past 20 years. At Regal Cinemas, being one of the largest franchises across the globe, business has been remarkable. “Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 6,862 screens in 538 theatres in 38 states and the District of Columbia as of February 21, 2013, with over 211 million attendees for......

Words: 6804 - Pages: 28

Premium Essay

Defining Marketing Mkt 421

...Defining Marketing Rebecca Isfan University of Phoenix MKT-421 Instructor Scott Cohen Defining Marketing Definition of Marketing Marketing is the way in which organizations reach customers and interact with them, and the way that they develop strategies to sell products and grow their business. In a way, marketing is a form of representation of the “face” of a company. An organization's performance requires a good job of marketing to achieve positive results company-wide. Even though marketing depicts the face of a company; marketing is more complex than this description suggests on its own. “Marketing is everywhere. Formally or informally, people and organizations engage in a vast number of activities that we could call marketing. Good marketing has become an increasingly vital ingredient for business success. And marketing profoundly affects our day-to-day lives. It is embedded in everything we do—from the clothes we wear, to the Web sites we click on, to the ads we see” (Philip Kotler, 2009). Marketing means more to a company than just trying to sell their products or services. “In fact, the aim of marketing is to identify customers’ needs and meet those needs so well that the product almost 'sells itself.' This is true whether the product is a physical good, a service, or even an idea. If the whole marketing job has been done well, customers don’t need much persuading. They should be ready to buy. And after they buy, they’ll be satisfied and ready to buy......

Words: 825 - Pages: 4

Premium Essay

Mkt 421 Defining Marketing

...Defining Marketing Paper MKT/421 Defining Marketing Paper Marketing can be a general term used in businesses and can be misconstrued as the simplicity of advertising a product to sell. However, after researching and defining the term marketing it is clear there are various components that make up the marketing concept. Marketing can prove to be the basis of an organization’s success if it is properly implemented and utilized. Every company uses marketing to drive their business in a profitable direction and through some example companies below it will be obvious how marketing is vital to an entity’s success. Personal Definition of Marketing The definition of marketing in the words of the writer is the foundation of every company that is used to create, plan, and execute a successful product. This concept is derived from the research of a marketing department to improve or create a product that is appealing to consumers. Marketing from Other Sources While other definitions can be found throughout the business world, the ones chosen here give a good explanation and definition of what marketing truly means and the significant role it plays in the success of an organization. Marketing Definition 1 The business dictionary describes marketing as “the management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) identification, selection and development of a......

Words: 1208 - Pages: 5

Free Essay

In-N-Out Burger

...In-N-Out Burger History and Overview. The history of In-N-Out Burger starts with the company’s founders, Harry and Esther Snyder. Harry was a WWII veteran who worked as a caterer of baked goods. Esther was a surgical nurse in the Navy, and later got a degree in Zoology. They met each other at the restaurant Esther was managing after she graduated from college. Neither had experience in the fast food industry, which was just starting at that time, but in 1948, the couple opened the first In-N-Out in the Los Angeles, California. Harry was the first to allow drivers to make orders over a two-way intercom system, creating the first Drive-thru experience. Snyder had a simple goal for his restaurant, to give the customers “the freshest, highest quality foods you can buy” while providing “friendly service in a sparkling clean environment”. Soon people started to become interested in this idea. Two years later the couple opened the Second In-N-Out Burger. The chain had huge potential to explode but the couple was very focused on quality control. This resulted in only 18 restaurants being opened over the next 28 years before Harry Synder passed away in 1976 from lung cancer. After Harry died his son who had worked in the restaurants all his live, took the role as company president being just 24 years old. While Rich controlled the company it experienced huge growth. In twenty years the company opened over ninety In-N-Out Burgers. Over this time only one new thing was added to the......

Words: 1335 - Pages: 6

Premium Essay

Evaluation and Marketing Recommendations for in-N-Out

...Evaluation and Marketing Recommendations for In-N-Out Background In-N-Out Burgers, Inc. is a regional chain of fast food restaurants with locations in California and the American Southwest. It was founded in 1948 by Harry Snyder and his wife Esther, and today its headquarter is in Irvine. In December 12, 2013 In-N-Out had over 18,000 staff and 290 locations expand to Phoenix, Arizona; Draper, Utah, Dallas and Texas. In-N-Out Burger refused franchising business to avoid the high quality food and service decreasing by the rapid business growth. Therefore, In-N-Out restaurants have developed a high loyal customer base and relatively high revenue as $625 million in year 2012. In-N-Out becomes more and more popular in nowadays, it’s Double-Double ranked #1 fast food burger in America. In this evaluation paper, I will use analysis on 4P and surveys to evaluate In-N-Out’s marketing strategy and come up with my individual recommendations to promote In-N-Out’s future operations. Analysis and Evaluations Analysis on 4P Marketing strategies are often designed to influence customers’ decision-making and lead to profitable exchanges. In this way, we will analyze In-N-Out from product, price, promotion and place. Product. In-N-Out is mainly to provide customers the fresh hamburgers, fries and shakes. The one and only focus is burgers--not chicken, fish, or salads. It’s famous for the drive through service. The restaurant menu is quite simple which is easy for people to make the......

Words: 1697 - Pages: 7

Premium Essay

Mkt 450 Week 5 Final International Marketing Plan

...The work MKT 450 Week 5 Discussion Questions and Summary includes answers of the following questions: 1. Who benefits from globalization? Who does not benefit? What changes have you seen in your organization, or one that you are familiar with, as a result of globalization? What changes to the international market do you anticipate over the next five years? How might these changes affect international marketing? 2. What are regional trade organizations, and list some that are prominent? Why are regional trade organizations established? Should a country join a regional trade organization? Why or why not? 3. What are ethical and socially responsible issues that may be implied in the global perspective? What types of ethical issues has your company, or a company that you are familiar with, faced in doing business internationally? How are these ethical issues handled? and also Week 5 Summary. Business - Marketing Complete the final phase of your New Product Launch Marketing plan. Using the information submitted in your previous LT assignments (and the feedback provided) and the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.  Your plan should be no more than 3,500 words. Be sure to include the following: Executive summary Situational analysis Market growth potential and competitive......

Words: 345 - Pages: 2

Free Essay

Mkt 421 Personal Branding Plan

...Personal Branding Plan Xxxxxxx xxxxx MKT/421 October xx, xxxx I have been in the work force for over 20 years. I’ve worked in several different fields which include retail, law firm, postal service to insurance industry. I’ve been working in the insurance industry for the last seven years specializing in P&C claims with a focus on customer service. The environment I currently work in provides ample opportunity to deal directly with customers from all over the country. It is also a fast paced environment that is consistently changing which means adapting to the changes and quickly. Helping people each day work through their insurance claims takes patience, empathy and knowledge of the company and its policies. There are also licensing requirements that are required depending on what state the company wants me to work with. This is something done on my own time and depending on competitive I want to be within the company I could get licensed in each state. Companies I Would Like To Work For I’ve been working in customer service my entire career and intend to stay in that field to some extent. Since being in the insurance industry I have acquired licensees required to handle claims in various states. I company that I would interested in working for would be USAA. Outside of having a great customer rating they also have a good reputation from their employees. Already having insurance education and licensing is in my favor and means the company......

Words: 762 - Pages: 4

Premium Essay

Mkt 421 Final Marketing Plan

...Final Marketing Plan MKT 421 Final Marketing Plan There are many factors to consider when a company creates and launches a new product. Not only must the product itself exude quality and greatness, but it must also be backed by an outstanding marketing plan as well. Obtaining an exceptional understanding of the ways to effectively strategize, price, distribute, and promote a new product is necessary for the success of the new item. By implementing all of these factors within a marketing plan, any company or business may strive to be boundlessly prosperous in its given field. Business Overview Louis Vuitton, the brand, and the person, share humble beginnings. At the tender age of sixteen, Louis Vuitton began working as an apprentice in Paris, France in 1837. In a period when transportation occurred primarily by trains, boats, and carriages, luggage underwent a significant amount of wear. It was important for individuals to protect their belongings while traveling great distances and throughout long journeys. It was during his apprenticeship that Vuitton began building customized boxes and trunks tailored to meet the needs of clients. Seventeen years later, Vuitton embarked on the beginning of his own business. In 1859, the Louis Vuitton workshop began with merely twenty total employees, expanding later to one hundred workers in 1900, and again in 1914 to include 225 persons (Louis Vuitton, 2015). During the early 20th......

Words: 6736 - Pages: 27

Premium Essay

Mkt 421 Final

...workforce who can help to achieve its goals and objectives. Week 2 A business can protect itself from discrimination charges by complying to the 4/5ths rule, and through considering individuals from every age during the hiring practice. An organization, which has a right mix of persons at all levels, indicates that it is compliant and thus, will be free from discrimination charges. The rule of thumb, also known as 4/5ths Rule, necessitates that the minority number of people that an organization hires should equal approximately 80% of the majority group in the population hired. When this rule becomes violated, it shows that discrimination is present. Restricted policy infraction takes place when an organization’s HRM activities leave out a class of individuals. For example, when a company hires fresh people and fails to give an opportunity to those of a certain age, means they have adopted restricted policy. Geographical comparison means comparing the characteristics of the prospective qualified applicants to the attributes of its employees. If an organization does not incorporate a proper mix of persons at all levels, then it means there is discrimination. HRM can determine possible discrimination practices, in an organization if the organization rejects an applicant who is qualified on the basis of his or her age or geographical area and then, continues to seek others, or if the organization fails to recruit a person who belongs to a protected group. This is the......

Words: 1402 - Pages: 6