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India 2003

In: Business and Management

Submitted By Jarlin
Words 2229
Pages 9
Coca-Cola India Teaching Notes
Introduction
The Coca-Cola India case offers students a unique opportunity to look inside a crisis for one of the world’s most important brands as it occurs inside a developing nation. The case focuses specifically on issues related to brand, reputation, and Corporate Social
Responsibility (CSR), and the intersection of all three.
History reveals that companies with the strongest brands, most proactive policies of social responsibility, and deepest relationships with their consumers are the most attractive targets for NGO attacks. The very assets that define these leading companies provide the fodder
NGOs are looking for to further their agendas. Global Exchange’s attacks on Starbucks over fair-trade coffee and against Nike over sweatshops in Asia, like the Center for Science and
Environment’s (CSE) attack on Coca-Cola India, are all examples of NGOs using companies’ powerful reputations against them.
Being an attractive target, however, need not imply vulnerability. Organizations and their leadership teams need to start thinking systematically, proactively, and strategically about their reputational risk from crises concerning CSR (corporate social responsibility) and take actions to mitigate these risks before they become reality. The CSE’s allegations of pesticide-contaminated Coke and Coca-Cola India’s response provide an important example of the world’s most important brand under attack and the steps taken in the aftermath. This example highlights the importance of a strong reputation, a willingness to collaborate, and a strategic response to successfully weathering the crisis.
Purpose of the Case Study
1. To give students the opportunity to apply a strategic framework to corporate communications, in a foreign context, with a global brand
2. To identify how, why, and where an organization is vulnerable to a...

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...[pic] [pic] INTERNATIONAL BUSINESS, Semester 141, Section 01 Instructor: Dr. Jameel Qazi Office: B 24/ Room 110-1 Office Phone: 013-860-7555 Class Timings: Mondays and Wednesdays 13:10 – 14:25 Location: Building # 24, Room 178Office Hours: Mon & Wed 11:30 a.m. – 12:30 p.m. (or by appointment) Web Address: http://faculty.kfupm.edu.sa/MGM/jamilqaz/ Email: jamilqaz@kfupm.edu.sa |Please use electronic communication, whenever possible, for the efficiency and agility of our contact. You are welcome to stop by my | |office, during the office hours, or make an appointment. | Course Description: This course provides an overview of the macro and micro factors that shape the environment within which the international manager operates. It includes an analysis of areas involved in managing business in an international environment. Areas of concentration will include political, legal, economic, cultural, and financial factors which influence doing business in a foreign country. Additional factors of human resource management and strategic planning will be discussed. To operate effectively, businesses must understand the differences between managing solely in a domestic environment compared to an international one. Objectives: The objectives of this course include developing a familiarity with the fundamental concepts and theoretical bases of global business. The primary......

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...BMGT 301: INTRODUCTION TO INFORMATION SYSTEMS Section 0601 Mon, Wed 5:00PM - 6:15PM (VMH 1412) Section 0701 Mon 7:00PM - 9:40PM (VMH 1303) Instructor: David J McCue Teaching Assistant: -djmccue@rhsmith.umd.edu 0000 Van Munching Hall Mobile phone: (571) 212-9300 Office Hrs: Wednesday 6:30 PM – 7:30 PM and By Appointment NA Description This course integrates management concepts and information systems and technology. We will discuss how information systems are used for competitive advantage. We will learn how information systems are used by successful marketers, accountants, and finance and operations executives and more. Because our readings are online and current, we will learn how key business theories explain and enable what is happening today in business when information systems are being used. We will learn how to apply management concepts to understand the opportunities created by, and threats arising from, the effective use of information systems. We will discuss how to analyze and design information systems for business and how those systems are used in different businesses and business functions. We will cover the use of spreadsheets and databases for analysis and decision making. We will learn about key technologies such as telecommunications. Course Perspective When you read a business publication website such as the Wall Street Journal, Fortune, Business Week, or even a general publication such as the Washington Post or the New York Times, you will see...

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