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Indian Curry Business

In: Business and Management

Submitted By benjir
Words 454
Pages 2
Introduction
ASDA is the second largest UK retailer with 321 stores in the UK and 148,000 colleagues.
The process of marketing is often defined as finding out what customers want and then providing it for them. Businesses now generally interpret this more widely as also doing good in the communities in which they operate. Customer loyalty is extremely important, especially in a highly competitive market such as supermarket retailing. Competing on price helps to retain customers, but so does non-price competition, such as having a good image in the community. This case study looks at how ASDA has developed a vision that includes community involvement.
Mission statements
ASDA makes clear statements of its mission, purpose and values to help stakeholders see the direction the business is taking. The mission statement sets out its long term aims and is 'To be Britain's best value retailer exceeding customer needs always.' Its purpose is stated as 'To make goods and services more affordable for everyone'. Its values show what the company believes in including respect for the individual, excellence and customer service. New colleagues receive a detailed induction into all three elements.
Stakeholders
ASDA has both internal stakeholders, within the business and external stakeholders. Examples of internal stakeholders are managers and colleagues. Examples of external stakeholders are customers and shareholders. Stakeholders may want different things: • Customers want low priced, good quality products. They also want to see that ASDA is involved positively in their community. • Colleagues are motivated by being able to help the community. • Shareholders want a good return on their investment but they also believe in community involvement, as it makes good business sense. • Suppliers may be local businesses that ASDA can use.
Community programme
The...

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