........ 07 An insight into the nutraceuticals market of India Section I: Nutritional status of the population of india....................................10 Section II: Nutraceuticals market: global and India.........................................24 Section III: Way forward............................................................................... 48 Annexure.................................................................................................. 66 Acknowledgements................................................................................ 76 Glossary....................................................................................................77 About FICCI..............................................................................................80 Foreword Ajit Singh Chairman- FICCI Task Force on Nutraceuticals Chairman- ACG Worldwide (formerly Associated Capsules Group) President- Health Foods and Dietary Supplements Association (HADSA) Dear reader, Nutraceuticals as they are called in industry parlance cover a basket of products from dietary supplements to probiotic and energy drinks to cholesterol and fat free foods among others. Increased discretionary spending, changing lifestyles and growing awareness among Indians about healthy living are accelerating the growth of this Industry. Despite the huge potential, India’s share, with reference to the global Nutraceuticals market is still minimal. FICCI is one of the apex...
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...Kellogg's Indian Experience: A Failed Launch |In April 1995, Kellogg India Ltd. (Kellogg) received unsettling reports of a gradual drop in sales from its distributors in Mumbai. There | |was a 25% decline in countrywide sales since March1995, the month Kellogg products had been made available nationally. | | | |Kellogg was the wholly-owned Indian subsidiary of the Kellogg Company based in Battle Creek, Michigan. Kellogg Company was the world's | |leading producer of cereals and convenience foods, including cookies, crackers, cereal bars, frozen waffles, meat alternatives, piecrusts, | |and ice cream cones. Founded in 1906, Kellogg Company had manufacturing facilities in 19 countries and marketed its products in more than | |160 countries. The company's turnover in 1999-00 was $ 7 billion. Kellogg Company had set up its 30th manufacturing facility in India, with | |a total investment of $ 30 million. The Indian market held great significance for the Kellogg Company because its US sales were stagnating | |and only regular price increases had helped boost the revenues in the 1990s. | Launched in September 1994, Kellogg's initial offerings in India included cornflakes, wheat flakes and Basmati rice flakes. Despite offering good quality products...
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...Kellogg's Indian Experience Details Source: http://www.icmrindia.org/free%20resources/casestudies/Marketing%20freecasestudyp1.htm Themes: MNCs in India Period : 1995-2001 Organization : Kellogg India Ltd Pub Date : 2001 Countries : India Industry : Cereals and Convenience foods Kellogg's Indian Experience: A Failed Launch In April 1995, Kellogg India Ltd. (Kellogg) received unsettling reports of a gradual drop in sales from its distributors in Mumbai. There was a 25% decline in countrywide sales since March1995, the month Kellogg products had been made available nationally. Kellogg was the wholly-owned Indian subsidiary of the Kellogg Company based in Battle Creek, Michigan. Kellogg Company was the world's leading producer of cereals and convenience foods, including cookies, crackers, cereal bars, frozen waffles, meat alternatives, piecrusts, and ice cream cones. Founded in 1906, Kellogg Company had manufacturing facilities in 19 countries and marketed its products in more than 160 countries. The company's turnover in 1999-00 was $ 7 billion. Kellogg Company had set up its 30th manufacturing facility in India, with a total investment of $ 30 million. The Indian market held great significance for the Kellogg Company because its US sales were stagnating and only regular price increases had helped boost the revenues in the 1990s. | Launched in September 1994, Kellogg's initial offerings in India included cornflakes, wheat flakes and Basmati rice flakes. Despite...
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...food products are the biggest consumption category in India, with spending on food accounting for nearly 21% of India’s GDP and with a market size of USD181 billion. Domestically, the spending on food and food products constitutes the largest portion of the Indian consumer’s spending – more than a 31% share of wallet. From 2004 to 2008, there was high growth recorded in the Indian food industry, from USD141 billion to USD181 billion, a compounded annual growth rate (CAGR) of 6.4%. Going forward, the Indian domestic food market is expected to grow by nearly 40% of the current market size by 2015, to touch USD258 billion by 2015. Thanks to rising disposable incomes, the Indian overall food consumption market is forecast to climb from USD155 billion in 2005 to USD344 billion in 2025 – with compound growth at 4.1%. Growing incomes, falling poverty, changing lifestyles and companies racing to capture India’s middle and upper middle class consumers will cause the food market to evolve dramatically in the coming years. Spending on agri-products is expected to touch USD177 billion by 2015. Milk and milk products are expected to increase their overall share in spending to reach a size of USD49 billion and spending on meat and marine products is expected to touch USD32 billion by 2015. India’s snack food and snack food ingredient import market has trebled between 2002 and 2006 from USD10 million to USD30 million – with food items comprising almost 97% of this total. Health...
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...foreign market entry Strategy in terms of the following: i. The product development innovations employed to ensure acceptance of her products on the Indian market (10 marks) Incresased market penetration Kellogs increased their market penetration by having numerous distribution channels in the indian market. This would lead to inceased sales volume. Plans were also in place to open an additional processing plant in india as a way of increasing produce/supply. Positioning of products and cost reduction Mazza was not prositioned in the premium segment. The packaging was also different- pouches instead of cardboard- thus reducing costs and by extension prices. Creation of brand awareness through the launch of Chocos biscuits- Kellog’s mass market production of choco biscuits to created a wider awareness for their brand. This help in brand recognition both locally and internationally. Introduction of retail pack Kellogs introduced retail packs that would cater for the different consumer needs in the market. This further helped in gaining a bigger market share. Launch of Mazza series- Indianising the flavours After the success of both the Choco and Frosties brands , Mazza was introduced with indian flavour. This was a great strategy since it recognized the locals’ favoured flavours. It came in various categories such as Mango Elaichi, Coconut Kesar and Rose flavors. These were deveoped after a series of indian martket research. Nutrition Education: ...
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...Business research methods Project ON Health Food Drinks Table of Contents 1. Problem Definition…………………………………………………………………....4 1. Background……………………………………………………………………4 2. Statement………………………………………………………………...........4 2. Literature Review………………………………………………………......................5 3. Approach to the problem……………………………………………………........ …11 4. Research design...........................................................................................................13 1. Preliminary investigation…………………………………………………….14 2. Collection of Quantitative Data……………………………………………...14 1. Measurement and Scaling Procedures 2. Questionnaire Design 3. Survey 3. Sampling Process………………………………………………….................15 1. Target population 2. Sample Size 3. Sampling technique 5. Fieldwork………………….…………………………………………………………15 6. Data Interpretation and analysis ……………………………………………………..16 1. Data Analysis Plan…………….……………………………………………16 2. Methodology………………………………………………………………..18 3. Analysis and Interpretation………….......………………………………… 19 7. Results ……………………………………………………………………………….28 8. Limitations and caveats ………………………….…………………………………..29 9. Exhibits………………………………………………………………………………31 10. References……………………………………………………………………………54 List of Exhibits Exhibit 1: T-test on the influencing factors ……………………………………………..31 Exhibit...
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...Business research methods Project ON Health Food Drinks Table of Contents 1. Problem Definition…………………………………………………………………....4 1. Background……………………………………………………………………4 2. Statement………………………………………………………………...........4 2. Literature Review………………………………………………………......................5 3. Approach to the problem……………………………………………………........ …11 4. Research design...........................................................................................................13 1. Preliminary investigation…………………………………………………….14 2. Collection of Quantitative Data……………………………………………...14 1. Measurement and Scaling Procedures 2. Questionnaire Design 3. Survey 3. Sampling Process………………………………………………….................15 1. Target population 2. Sample Size 3. Sampling technique 5. Fieldwork………………….…………………………………………………………15 6. Data Interpretation and analysis ……………………………………………………..16 1. Data Analysis Plan…………….……………………………………………16 2. Methodology………………………………………………………………..18 3. Analysis and Interpretation………….......………………………………… 19 7. Results ……………………………………………………………………………….28 8. Limitations and caveats ………………………….…………………………………..29 9. Exhibits………………………………………………………………………………31 10. References……………………………………………………………………………54 List of Exhibits Exhibit 1: T-test on the influencing factors ……………………………………………..31 Exhibit...
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...KELLOGS: Kellogg is $13.2 billion multinational food manufacturing company with its headquarters in Michigan, USA. It has manufacturing units in 18 countries and markets its products in over 180 countries. Brand Kellogg’s a global successful player serving packaged breakfast items across globe. Kellogg’s ventured in India in 1994. On its arrival, it created a new category of branded breakfast cereal products. Since then the journey for Kellogg’s has been far from easy, actually it has been so tough that it has found itself to be one of the biggest brand failures in India. In this article let us study what went wrong for the global brand, what mistakes it made and going forward what should be its strategy. Breakfast Cereal Industry: The Industry was pegged at Rs 150 crores way back in 1995 during early days of Kellogg’s. Today, this new category created by Kellogg’s is pegged at Rs 500 crores. Cornflakes account for 80% of the market, rest is shared by Oats, Muesli and Wheat Porridge. Kellogg has 70% market share i.e. 350 crores. The category has grown by only 8.4% per annum over the last 15 years. The figures are testimony to the fact that Kellogg's effort to change the breakfast habit of the Indian people, has not had as much success as it hoped for. Cornflakes for breakfast is somethings we as Indians are not used to and making us leave our idli’s, dosas and parantha’s for cornflakes is tough. However higher growth rates in last 5 years signifies that the change...
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...primary research study (survey questionnaire) in and around Trichy. The survey results indicate a growing inclination towards chocolate consumption. * 28% of respondents stated that the consumption has increased drastically while 42% indicated that their consumption has increased significantly. * 48% of respondents are willing to sacrifice sweets to consume chocolates There seems to be enough evidence to support the results obtained from the survey. According to a report1 from Datamonitor, the Indian confectionery market was ranked 25th globally in value terms in 2009 and it grew at a compounded annual rate of 10.5 per cent during 2004–09, placing it among the fastest growing confectionery markets. By 2014, it is expected that India would be ranked 14th growing at an even faster rate of over 12%, the report said. The report said per capita chocolate consumption in India is approx. 300gm which is meager when compared to 1.9kg in developed market. Indian chocolate market is estimated to be around 1500 cr. and the margins in the industry vary from 15-25%. NUTRITIONAL ASPECT: There has been a consistent per capita decline in the intake of nutritional products. Also, the nutritional intakes of high and low income groups have been found to be lesser than that of Low income groups. Refer tables2 given below Our Point of differentiation is that we offer chocolates with nutritious ingredients like oats, barley, corn etc,. Our choco restaurant ‘TasteBudzz’ caters...
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...International Markets Bureau MARKET INDICATOR REPORT | JANUARY 2011 Packaged Food Sales In India Packaged Food In India EXECUTIVE SUMMARY With a vast population base, growing middle class and strong macroeconomic growth, India has become one of the fastest-growing markets for packaged food in the world. India’s packaged food retail sales grew an average of 11.5% annually during the past five years, with a compound annual growth rate (CAGR) of 12.93% between 2004 and 2009. While only 30% of the population resides in urban areas, urbanization has become a trend in recent years and has changed how and when consumers eat their meals. This migration of consumers has resulted in new products boasting ethnic and or region-specific flavours, appearing on store shelves. The search for functional food items paired with the desire for instant gratification has caused solid growth in ready-meals, noodles and soup sales. With the growth of modern retailing and the shopping revolution in India, there has been a radical shift in the Indian food industry. In addition, with the arrival of international fast food outlets in India, the food industry has experienced steady growth. It is difficult for most regional packaged food companies in India to expand nationally, due to the country’s underdeveloped infrastructure. Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) was the leader in the packaged food market, with an 8% share in 2009. INSIDE THIS ISSUE Executive Summary...
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...A Case Study on Britannia NutriChoice SGM Submission Submitted By Group 1, Section B Alok Thapliyal (B12070) Ankit Kapoor (B12071) S. Swetha (B12106) Saswat Nanda (B12109) Vini Khabya (B12126) 1/12/2014 Britannia NutriChoice Case Study Realigning a successful health positioning with the demands of Indian consumers' changing lifestyles Britannia NutriChoice has become a pioneer in the Indian biscuit market by offering the elusive combination of a ‘health with taste’ value proposition to an emerging set of health-conscious and discerning consumers. This case study analyzes the evolution of the NutriChoice brands over the last decade and examines various strategies adopted by Britannia to grow the brand into its present marketleading position. The Journey • Britannia NutriChoice was the first brand to recognize the needs of the fast-emerging segment of health conscious consumers in India and, for the first time, attempted to combine health with taste in the biscuits market. Through this proposition, Britannia NutriChoice attempted to mitigate the myth of healthy food being low on taste and flavor. • Until 2005 the company market-tested a number of product concepts under the NutriChoice umbrella and, in the process, developed a deep understanding of the need states of India's emerging healthconscious population. The company’s restructuring in 2005 gave a fresh perspective to its otherwise quiescent product portfolio. • NutriChoice was instrumental in broadening the...
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...among the fastest moving consumer durable product today. Initially when the product was launched it took some time to gain a foothold in the market but with the changing lifestyles of Indian the product started finding its way into more and more Indian homes. Also termed as wonder devices the introduction of microwaves has lessened the burden of cooking specially for working women in India. Initially the concept of the microwave oven was not very well welcomed by the Indian masses. But over the last few years there has been a tremendous growth in the sales of microwave ovens in India. Out of the 25,000-crore consumer durable market in India microwave ovens are said to be the fastest growing. The Indian market is flooded with some of the finest microwave brands both national and international. These brands are designed keeping in mind the requirements of Indian consumers. Equipped with the latest user friendly technology and smart functioning features the microwaves manufactured by the top brands in India are among the most popular consumer durable products presently. In order for the growth of microwave ovens in India, marketers must focus on a core marketing strategy to appeal the appliance to the market of those who provide for the family. First, before marketing microwaves to the India market the marketing team must understand the Indian cuisine and the way the cook. Most people in India buy fresh vegetables daily and cook fresh food daily. They don’t have the habit of cooking...
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...will not be liable for any loss incurred by users from any use of the publication or contents Industry Insight-Nutraceuticals SYNOPSIS Along with the growing healthcare industry in India there is an emerging trend in growing consumerism for ‘Fast Moving Healthcare Goods (FMHG)’; worldwide known as Nutraceuticals, which are by definition, ingredients with human health benefits beyond basic nutrition. In this report, Cygnus has considered nutraceuticals along with functional foods to estimate the total market of nutraceuticals, both for global and Indian market. According to Cygnus estimates, nutraceuticals market in 2007 was INR18.75 billion and expected to grow at 20% CAGR to achieve a market size of INR27 billion in 2009. Global nutraceuticals market is estimated at USD120 billion in 2007 growing at 7% (CAGR). The US has been the major market for nutraceuticals with India and China becoming fastest growing markets. Nutraceuticals are gaining acceptance globally for their ability to address several diseases. Vitamins, Minerals and Nutrients constitute about 85% of the global market while antioxidants and anti-agents account for 10% other segments...
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...Strategy of Cadbury Cadbury India is a food product company dealing in Chocolate Confectionery, Beverages, Candy and Snacks. Cadbury is the market leader in Chocolate Industry with a market share of 70%. Some of their favorite products are Cadbury Dairy Milk, Perk, 5 Star, Celebrations, Eclairs, Gems and Temptations, Bournvita. John Cadbury, the founder of the Cadbury business was born on 12th August 1801. Cadbury was founded 200 years ago when John Cadbury has opened his shop in Birmingham selling chocolate and cocoa with other glossary. Cadbury started its operation in India in 1948 by importing chocolates and distributing in the Indian Market. This project shows some research on current marketing strategy used by Cadbury in Indian market. I have also try to find some of Strength, Weakness, Opportunity and Threats of the Cadbury for Indian chocolate industry. Table of Contents 3 1. About Cadbury 4 2. Cadbury in India 4 3. Aim & Objective of the Project 6 4. Comparative Analysis 7 5. Marketing Mix of Cadbury 9 10 6. Current Marketing Strategies used by Cadbury and Market Segments 14 7. SWOT Analysis of Cadbury 16 8.Conclusion 17 9. Reference List 18 About Cadbury Cadbury was founded 200 years ago. Cadbury is a food product company producing Chocolate products. They are the market leader of this industry holding 70% of the total market share. Some of the well-known products of Cadbury are Dairy Milk, Perk, 5 Star, Eclairs, Celebrations, Temptations, Bournvita and Gems...
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...Public Health Nutrition: 14(4), 653–660 doi:10.1017/S1368980010002442 Pepsi and Coca Cola in Delhi, India: availability, price and sales Fiona C Taylor*, Ambika Satija, Swati Khurana, Gurpreet Singh and Shah Ebrahim South Asia Network for Chronic Disease, C-1/52 First Floor, Safdarjung Development Area, New Delhi 110016, India Submitted 19 February 2010: Accepted 16 July 2010: First published online 6 October 2010 Abstract Objective: India is experiencing increased consumption of sugar-sweetened carbonated drinks, consumption that may be associated with increased risk of type 2 diabetes and obesity. The aim of the study was to determine the availability, price and quantity sold of ‘Pepsi’ and ‘Coca Cola’ in their ‘regular’ and ‘diet’ forms in Delhi and London. Design: A questionnaire about the availability, price and quantity sold per day of both regular and diet Pepsi and Coca Cola was devised and piloted. Using this, a survey of food and drink outlets within a 100 m radius of randomly selected Metro stations was conducted in both cities. Subjects: Store vendors, owners and staff of food and drink outlets. Setting: Delhi, India; London, United Kingdom. Results: In Delhi, of the outlets stocking regular Pepsi and Coca Cola, only 34 % sold diet versions and these were more readily available in the most affluent areas than in the poorest areas (34 % v. 6 %, Z 5 3?67, P , 0?001). This social patterning was not observed in London. Little price differential between regular and diet...
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