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Individual Case Report

In: Business and Management

Submitted By mwu4
Words 550
Pages 3
1. Situation analysis
There are lots of factors that influence NFL’s revenue growth, such as sales channels, advertising, marketing, corporate image and web architecture, these all associated factors play a significant roll in NFL e-commerce activities and these factors have far-reaching influence to the brand growth.
The major trends of e-commerce applications are inclined to from web storefront and e-catalog through interactive marketing, web store, self-service web sales, B2C portal to the e-business empowerment by B2C model. According to B2B model, the operations automation through Customer self-service to procurement automation, extranets and exchanges, B2B portal until e-business empowerment.
Overall, NFL e-commerce activities have benefits on facilitate delivery of public services at the aspects of reducing cost, increasing effectiveness, and improving quality of products.
2. Assessment of Current NFL's Adoption and Usage of Electronic Commerce
NFL is currently using several significant types of e-commerce platforms and applications. The most obvious type is B2C, which means e-commerce transactions between business and consumer. NFL business cannot without B2B, which is E-commerce between companies. For the online store, NFL provides online shoppers physically shopping experience because they trend to rely on the descriptions, pictures, videos, even commons of the products for their purchases. B2C, C2C, and C2B these platforms have been reflected through online shopping.
As for inside the stadium or online games, NFL adopts banners as publicity. Banners and advertisements about appear during games time.
The impact of current platforms facilitates competition in electronic commerce field, which results in substantial discounts. Meanwhile, more and more people work at home or shopping online through Internet that could reduce air pollution caused by

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