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Individual Case Study: Vizio and the Market for Flat-Panel Tvs

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Submitted By vyther
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Individual Case Study: Vizio and the Market for Flat-Panel TVs
International Business: Strategy and Structure
[Author]

Table of Contents Introduction 3 Vizio’s Background 3 Effects of Globalization 3 Recommendations 5 Conclusion 6 Work Cited 7

Introduction

The objective of this case study is to analyze the success of Vizio and discuss how globalization has affected the manufacturing of flat-panel TVs. What effects do companies that globalize their production have on their competitors and other participants in the marketplace, and what role can the government take to make the situation the best for all the stakeholders? These questions will be answered with focus on strategies that enterprises can implement to be successful and grown in the future marketplace.
I have chosen this case study because I believe globalization is one of the most important factors to evaluate when you are leading a business in today’s economy.

Vizio’s Background

Vizio is a California based Flat-Panel TV producer. It was founded in 2002, and is most known for their affordable Flat-Panel TVs. company became the largest provider in its field in the United States with a 21.7 % market share in 2009. Anna Phillips, (2012), International Business: Strategy & Structure

Effects of Globalization

Globalization is defined in the textbook as “The shift toward a more integrated and interdependent world economy. Globalization has several facets, including the globalization of markets and the globalization of production.” . Anna Phillips, (2012), International Business: Strategy & Structure As mentioned in the article, consumers in the United States spend more than $ 35 billion a year on flat-panel TVs. Even though the marketplace is huge, intense competition from many producers makes it is essential to find creative ways to reduce costs and...

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