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Industrial Tour Report

In: Business and Management

Submitted By sunnyamin
Words 7104
Pages 29
CHAPTER-1 Introduction:

The industrial report is originated from the curriculum requirement of BBA program of University of Chittagong .The topic of our report is “Formulating Industrial Marketing Strategies a case study based on PHP Spinning Mils Ltd.”. The PHP Group is a pioneer and acknowledged market leader in spinning sector in Bangladesh and one of the largest spinning manufacturing company of Bangladesh, adopting State-of-the-Art technologies and fulfilling its customers’ requirements through world-class services & products. PHP GROUP Company, PHP Spinning Mills Ltd. has started its production of high quality cotton & melange from January 2006 using latest technology and having production capacity of 466,746 kg per month in which 265,986 kg is cotton & 200,761 kg is melange. The report has been Prepared under direct supervision of Mr. Mohammed Shahedul quader , Assistant Professor , Department of Marketing Studies & international marketing, university of Chittagong.

Objectives of the study:

The basic or main purpose of industrial tour report is to learn practical knowledge about business world for balancing the gap of our industrial policy in the modern job market. The objectives of this industrial tour are as below: • The prime objective of the study is to know the practical marketing scenario of the company. • To identify an overview of PHP Spinning Mills Ltd. • To perform the SWOT analysis of the company. • To evaluate the performance of the company and generate some policy implication for better performance. • To remove the gap between the theoretical and practical knowledge. • To know the general functional areas of a spinning industry. • To identify the different problems of PHP Spinning Mills ltd.

Scope of the study:

PHP Spinning Mills is the spinning organization...

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